Roberto Arancibia work email
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Roberto Arancibia personal email
Business management executive specialized in leading company growth initiatives. Market oriented, multidisciplinary team leadership and strong focus on results, experience includes business strategy, digital transformation, marketing, new products and technology introduction, supply chain management, insights and analytics.Specialties: Business Management, Marketing, Six Sigma, supply chain management, eCommerce & Digital marketing, insights and analytics.
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Global Marketing Technology Director 3M3MChile -
Global Director Marketing Technology3M Sep 2020 - PresentSt Paul, Mn, UsResponsible for defining and driving the implementation of 3M global martech strategyNegotiated and executed complex global martech partnershipsManaged and operated global martech stackCoordinate global martech team in executing against the company's martech strategyDefined the company's martech stack and led initiatives to optimize and streamline itPartnered with the marketing team to develop and implement innovative marketing campaigns that leveraged martechCoordinate and managed the budget for the martech teamPromotes the adoption and utilization of our Marketing Technology Stack.
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Head Of Marketing, Digital & Ecommerce, Latin America3M Jul 2015 - Jan 2021St Paul, Mn, UsLeader of the Marketing, digital and eCommerce operations for 3M in Latin America.Responsible to lead our area Commercial & digital transformation, in order to better serve our customers, accelerate our growth and increase our area efficiency and effectiveness for the long term. I am responsible to lead a very talented, engage and diverse team, across 20 countries. Our team is responsible to lead the transformation and operationalization of the following areas;Digital strategy and Operations including the automation and digitization of priority end to end customer journeys, latam social and search always on strategies and local and Area digital marketing campaigns. eCommerce strategy and Operations, including eChannel management, direct eCommerce and eMarketplaces development, data digitization and syndication, channel analytics.Marketing Services Operations, including price optimization & analytics, price operations , Bid &tenders & marketing support.
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Head Of Digital & Ecommerce, Latin America3M Sep 2012 - Jun 2015St Paul, Mn, UsLeader of the digital transformation for 3M in Latin America.Responsible to develop & lead the organization electronic commerce and Digital Marketing roadmap for 3M Divisions and strategic brands.During this period we consolidate Latin America digital and eCommerce operations for 20 countries and all 3M divisions, connecting and aligning our customers journeys and developing central capabilities for content digitization, web construction, marketing automation, analytics, Search engine Marketing, eCommerce and social media operations among others. We accelerate also central capabilities (COE) for digital marketing including end to end customer experience, content strategy generation and digital campaign efficiency a effectiveness. Together with a talented and engage team, We achieve record results in priority Metrics, including customer satisfaction scores (foresee), Share of Voice, Area Campaigns effectiveness and efficiency and eCommerce Sales.
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Digital & Ecommerce Leader 3M Chile3M Apr 2010 - Sep 2012St Paul, Mn, UsResponsible for develop, lead and support the organization's electronic commerce and Digital Marketing initiatives for 3M divisions and strategic brands.Key responsibilities include:Development and execution of eCommerce strategies, including the launch and management of 3M online b2c store and new online channels for 3M customers.Help to design, coordinate and implement Digital Marketing plans for all 3M division, bringing together marketers, eBusiness teams, external agencies and IT resources.Leadership in transforming 3M online customer experience including websites, social and mobile.Responsibility for training and development Digital Marketing and eCommerce capabilities in the organization.
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Marketing Manager Consumer Business Argentina, Chile & Uruguay3M Apr 2009 - Apr 2010St Paul, Mn, UsLeader of the Marketing Organization for 3M Consumer Brands in Argentina, Chile & Uruguay. Responsible for developing the annual marketing plan for the south region, including the introduction of new products, categories and brands, the relationship with key creative and media agencies, price strategy, consumer research, negotiation and relationship with key clients and suppliers.Main achievements include sustain double digit growth in sales and profits in the 3 countries, alignment and synergies on main product developments and marketing campaigns, and the optimization of regional supplier base.
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Marketing Manager Consumer Business 3M Chile3M Jan 2008 - Apr 2010St Paul, Mn, Us
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Six Sigma Black Belt3M Oct 2005 - Dec 2007St Paul, Mn, UsCertified Six Sigma black belt in DMAIC (process improvement) & DFSS (new product and technology introduction) methodologies. Main projects during this period include critical new product introductions in industrial and consumer markets, productivity and service projects for the subsidiary and retail clients.
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Supply Chain Coordinator3M Jun 2003 - Sep 2005St Paul, Mn, Us
Roberto Arancibia Skills
Roberto Arancibia Education Details
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Pontificia Universidad Católica De ChileMarketing & Strategy -
Pontificia Universidad Católica De ChileIndustrial Engeneering
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Pontificia Universidad Católica De ChileIndustrial Engineering
Frequently Asked Questions about Roberto Arancibia
What company does Roberto Arancibia work for?
Roberto Arancibia works for 3m
What is Roberto Arancibia's role at the current company?
Roberto Arancibia's current role is Global Marketing Technology Director 3M.
What is Roberto Arancibia's email address?
Roberto Arancibia's email address is ra****@****mmm.com
What schools did Roberto Arancibia attend?
Roberto Arancibia attended Pontificia Universidad Católica De Chile, Pontificia Universidad Católica De Chile, Pontificia Universidad Católica De Chile.
What are some of Roberto Arancibia's interests?
Roberto Arancibia has interest in Innovation, Management, Trekking, Mountain Bike, Digital Marketing, Travel, Interactive Marketing.
What skills is Roberto Arancibia known for?
Roberto Arancibia has skills like Six Sigma, Dmaic, Black Belt, E Commerce, Product Development, Interactive Marketing, Digital Strategy, Marketing Strategy, Marketing Communications, Integrated Marketing, Search Advertising, Social Media Marketing.
Who are Roberto Arancibia's colleagues?
Roberto Arancibia's colleagues are Glenn Wetz, Josh Kruse, Jill Olson, Laura Da Silva, Holger Jochen Mueller, Jie Yang, Sue Petros.
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