Roberto Arancibia Email & Phone Number

Chile

St Paul, Mn, Us

Responsible for defining and driving the implementation of 3M global martech strategyNegotiated and executed complex global martech partnershipsManaged and operated global martech stackCoordinate global martech team in executing against the company's martech strategyDefined the company's martech stack and led initiatives to optimize and streamline itPartnered with the marketing team to develop and implement innovative marketing campaigns that leveraged martechCoordinate and managed the budget for the martech teamPromotes the adoption and utilization of our Marketing Technology Stack.

St Paul, Mn, Us

Leader of the Marketing, digital and eCommerce operations for 3M in Latin America.Responsible to lead our area Commercial & digital transformation, in order to better serve our customers, accelerate our growth and increase our area efficiency and effectiveness for the long term. I am responsible to lead a very talented, engage and diverse team, across 20 countries. Our team is responsible to lead the transformation and operationalization of the following areas;Digital strategy and Operations including the automation and digitization of priority end to end customer journeys, latam social and search always on strategies and local and Area digital marketing campaigns. eCommerce strategy and Operations, including eChannel management, direct eCommerce and eMarketplaces development, data digitization and syndication, channel analytics.Marketing Services Operations, including price optimization & analytics, price operations , Bid &tenders & marketing support.

St Paul, Mn, Us

Leader of the digital transformation for 3M in Latin America.Responsible to develop & lead the organization electronic commerce and Digital Marketing roadmap for 3M Divisions and strategic brands.During this period we consolidate Latin America digital and eCommerce operations for 20 countries and all 3M divisions, connecting and aligning our customers journeys and developing central capabilities for content digitization, web construction, marketing automation, analytics, Search engine Marketing, eCommerce and social media operations among others. We accelerate also central capabilities (COE) for digital marketing including end to end customer experience, content strategy generation and digital campaign efficiency a effectiveness. Together with a talented and engage team, We achieve record results in priority Metrics, including customer satisfaction scores (foresee), Share of Voice, Area Campaigns effectiveness and efficiency and eCommerce Sales.

St Paul, Mn, Us

Responsible for develop, lead and support the organization's electronic commerce and Digital Marketing initiatives for 3M divisions and strategic brands.Key responsibilities include:Development and execution of eCommerce strategies, including the launch and management of 3M online b2c store and new online channels for 3M customers.Help to design, coordinate and implement Digital Marketing plans for all 3M division, bringing together marketers, eBusiness teams, external agencies and IT resources.Leadership in transforming 3M online customer experience including websites, social and mobile.Responsibility for training and development Digital Marketing and eCommerce capabilities in the organization.

St Paul, Mn, Us

Leader of the Marketing Organization for 3M Consumer Brands in Argentina, Chile & Uruguay. Responsible for developing the annual marketing plan for the south region, including the introduction of new products, categories and brands, the relationship with key creative and media agencies, price strategy, consumer research, negotiation and relationship with key clients and suppliers.Main achievements include sustain double digit growth in sales and profits in the 3 countries, alignment and synergies on main product developments and marketing campaigns, and the optimization of regional supplier base.

St Paul, Mn, Us

St Paul, Mn, Us

Certified Six Sigma black belt in DMAIC (process improvement) & DFSS (new product and technology introduction) methodologies. Main projects during this period include critical new product introductions in industrial and consumer markets, productivity and service projects for the subsidiary and retail clients.

St Paul, Mn, Us

Mba, Marketing & Strategy

Msc, Industrial Engeneering

Bsc And Professional Qualification, Industrial Engineering