Roberto Araos Lazcano Email & Phone Number

Santiago Metropolitan Region, Chile

As a Purchase Experience Leader, my role is to ensure a seamless and efficient shopping experience on Easy's Ecommerce platforms. My primary focus is to identify friction points in the purchase process and lead initiatives to improve customer conversion and satisfaction.Key Responsibilites:● Analyze each stage of the purchase funnel (Cart, Login, Shipping, Billing) to identify areas for improvement.● Stay updated on the latest Ecommerce trends and apply them to enhance the customer experience.● Collaborate with development and commercial teams to prioritize improvements and design a strategic roadmap to boost conversion rates.● Monitor the performance of initiatives, troubleshoot issues, and ensure successful implementation.

Irvine, California, United States

At AT&T, I performed sales functions, providing personalized customer service and consistently achieving quarterly sales targets. I analyzed customer cancellation data to identify patterns and reasons for cancellations. To improve customer retention, I implemented proactive strategies by contacting those considering cancellation and offering solutions to enhance their satisfaction. Additionally, I developed detailed reports on cancellation rates and customer satisfaction for senior management, which facilitated informed decision-making. I also coordinated with multidisciplinary teams to enhance customer service processes and reduce barriers leading to cancellations.Key accomplishment within this job role:● Reduced the cancellation rate from 8.6% to 7.1% through effective data analysis and retention strategies.● Increased customer satisfaction by offering personalized solutions and maintaining consistent follow-up on their needs.● Proposed and initiated a customer retention program that offered the same promotions to existing customers as to new customers. Based on preliminary analysis, we expected a significant increase in customer loyalty scores, potentially around 15-20%.

Miami, Florida, Estados Unidos

One of my key responsibility is identify possible clients, markets, and business prospects. I was in charge of maintaining and updating a database of client and prospect information. I was accountable for providing administrative support to the business development team, such as meeting scheduling and correspondence management. I scheduled a meeting with the customer and the boss to finish the agreement and sell the service. I reached out to people via email and LinkedIn to offer a partnership with Techsalerator.Key accomplishment within this job role:● Researched and identified potential client’s, markets, and business opportunities.● Provided administrative support to the business development team, such as scheduling meetings and managing correspondence.● Maintaining and updating database of clients and prospect information.● Acquired new client with worth of more than $200K.

Área Metropolitana De Santiago

Each month, I leveraged Excel to create comprehensive presentations on the website's best-selling products, worst-selling products, and the percentage and reasons for customer claims. These presentations were delivered to the Manager of Ecommerce to inform strategic decisions. I was responsible for assisting the Head of Ecommerce by proposing innovative strategies to enhance the ecommerce channel. My suggestions for website improvements, particularly focusing on the shopping cart experience, were instrumental in boosting user satisfaction. Additionally, I regularly audited the website to ensure the accuracy of product information, including photos, descriptions, and pricing.Key Achievements:● Supported the development and growth of the ecommerce channel for SantaritaOnline.● Assisted the Head of Ecommerce and direct sales team in implementing strategic projects for the company.● Collaborated with agencies to enhance our presence in strategic partnerships, improving exposure in the alcohol retail market.● Contributed to a 21% increase in sales by optimizing the ecommerce channel and improving the customer conversion rate.● Conducted in-depth research and generated over 20 ideas for website optimization.

International Business Operations & Management, Gpa 3.9

Project Management, Gpa 3.7

Ingeniero Comercial, Business Administration, Management And Operations