Je suis Roberto Barba, honoré de faire partie de la prestigieuse famille du Groupe Alpha Auto, où chaque journée est une aventure dans l'innovation. En tant que Directeur Général, je m'engage pleinement à créer des expériences mémorables et à surpasser les attentes au sein d'une entreprise en constante expansion. En 2023, notre maison mère a fait l'acquisition de Lookers PLC, étendant ainsi notre rayonnement mondial à plus de 160 concessions franchisées à travers le globe, représentant plus de 35 fabricants automobiles de renom.Au sein du Groupe Alpha Auto, nous mettons un point d'honneur à recruter, fidéliser et développer des collaborateurs d'exception. Ensemble, nous impulsions le changement et cultivons la réussite en plaçant nos clients au cœur de nos préoccupations, à travers un service d'excellence reconnu mondialement.Prêt à rejoindre une équipe dynamique et engagée à rendre chaque trajet exceptionnel ? Faisons connaissance !

Led Ferrari Québec to achieve performance objectives (sales, finance, retention, customer satisfaction, body shop, etc.). This role required a turnaround in employee culture (mobilization, training and development) and improvement to departmental plans, resulting in success exceeding specific goals. Collaboration and communication with suppliers, partners and the marketing team were essential elements of the role.Highlights● Doubled gross profit (100%) in the used vehicle department since 1st year ($1M).● Developed a tool for tracking and evaluating $15+ million in used vehicle inventory.● Achieved orders at 250% of initial sales plan and sales growth of over 30% in the parts and service department.

Park Avenue Toyota Scion, Park Avenue Lexus Ste-Julie, Park Avenue BMW , MINI BrossardEstablished long-term relationships to guarantee financial results (EBIT and EBITDA) and dealership performance. Through responsibility for service and parts, bodywork, new vehicles and pre-owned sales, I have developed my analytical skills and demonstrated my adaptability, augmenting performance in a hyper-competitive market. For 15 years, I led various development projects within Groupe Park Avenue while continuing my usual duties. Thus, simultaneously, I was able to lead two distinct mandates.- 2015 - 2017: Groupe Park Avenue, Park Avenue Lexus.- 2012 - 2015: Park Avenue Mega CentreHighlights● Achieved the highest increase in retail sales of any Lexus in the Quebec Lexus market.● Attained consistent above-market annual growth in new Toyota-Lexus and Mini vehicle sales.● Chaired Quebec marketing committees for Toyota-Lexus and BMW-MINI.● Received Toyota Dealer of Excellence in Canada award 4 times.● Created a relaunch strategy, with call centers, and deployed a communication plan for rental customers. ● Created a work environment showcasing Lexus achievements, resulting in renewed employee enthusiasm, a 15% increase in repair orders and a 26% increase in profits in the Lexus Fixed Operations department. ● Launch of a Mega Centre or the renewal of the Lexus brand image.

Highlights● Achieved the highest increase in retail sales of any Lexus in the Quebec Lexus market.

From the beginning as a positive leader, I've used my creativity and business sense to specialize in both developing successful partnerships and improving the customer experience, which resulted in constant annual growth. These two elements have allowed this company to become one of the top 10 dealerships in Quebec with an annual volume of 1500 vehicles, and its customer service has consistently ranked first in the Montérégie region.