Roberto Bechis Email & Phone Number

Milan, Lombardy, Italy

Beijing

-WOFE Executive director in Beijing (PRC)-WOFE start up -Business / Corporate strategy -Business development-Business plan and sales forecast-Brand Director (leading and overseeing brand concept /design/image/product/marketing/ sales /advertising /PR)-Commercial strategy and clients acquisition across all channels (off line, on line, b2b, b2c) -China and Asia Sales management: importers/ Key accounts/ wholesalers/ sale agents/ retails/ spa resorts/ hotels /Clubs/ e-commerce platforms /e-tails-Planning and overseeing the season sales of distributors, flagship stores, shopping malls, counters, Spa, Hotels, e-platforms-Wholesalers meetings management and sales agents tutoring , retail negotiating -Competitors analysis (revenue, products, target price, customers insight , marketing trends ,competitive landscape).-E-commerce new business development in Asia (Alibaba group,Vip.com, Secoo.com, Mei.com, Xiu.com , Brandsfever.com etc.) and contribution to digital communication (We chat)-Marketing manager and communication for Asian countries-Marketing budget focused on China market-Marketing development with integrated plan across communication, publicity, magazine, e-commerce, social networks-Targeting and product pricing -Buying and outsourcing management-Cross-functional Team Leadership-International and national trade fair project and management -Sales management of special design capsule collection for Asia and Europe-Creative supervision for Asian advertising, shooting, visual merchandising -International and local fashion trends interpretation -Product manager for local and International collections ,establishment/leading of new design teams in China for tailored collections -Sponsorship dealing and managing in fashion contest and sports events.-Brand ambassador, PR , media management , fashion and sport magazines, Embassies, Commercial Bureaux -Copywriter about Italian Fashion in China /Asian trends -Miss World China Pageant referee

-Establishment and procedure for Asian operations -Corporate and business strategist-Commercial relationship-Business development -Asia Area export manager-Asia business plan and company setting up in China including trademark registrations-China market analysis (local and international players and commercial landscape)-Asian customers insights and local consumers foresight-Marketing 3 years planning for Asian area-International fashion and sports trade fair and local fair project and management inside China and Hong Kong-Local Market insight-Buying supervision for Italian head quarter and Australian accounts.-Sourcing and suppliers network development for fabrics and products.-Outsourcing action plan and execution according to international brand policy-Cooperation with Italian HQ for International accounts business development (Europe, Dubai , Australia, Japan Business partner, India).-Coordination of Chinese and European departments in R&D projects , design, fitting and manufacturing in Asia (for European market and for China future tailored collections)-Local employees recruiting and leadership-PR with China Authorities and magazines , Brands ambassador in Asia-International sponsorships and sports events follow up

-Leadership of European sales agents (24) and importers (11)-Business development across over 4000 sporting goods and fashion shops (Multi brands and direct) and sporting teams.-Brand development (concept-product-design-market-sales)-Business strategy-International trade fair management-Vendor Management-Marketing communication and management-Advertising management-Public relations with media and sport federations (Italy, France, Spain, UK, Poland) -Sponsorships dealing and management -Decision making about lines and product to be launched in the market-Cooperation with R&D dept. and leading company design dept.

-Sales Director of Italian sales force (20 sales agents -2300 multi brand sales points /shops)-Wholesale and key accounts management -Business development-Marketing mix development and control-Sales volume forecast and identification of market opportunities-National and international trade fairs follow up-Product launch management -Product strategy planning-decision making about lines to be launched in the market-management of marketing mix-Supervision of R&S dept. and company design office-Fashion and sportswear trends interpretation-Marketing communication-advertising development-public relations with press-international fashion events and sportswear exhibition management-purchasing supervision

Responsibilities:-Leadership and management of Italian sales force (18 sales agents ,1870 multi brand shops)-Wholesale and key account manager-Business development-trade marketing follow up-marketing mix development and execution-management of marketing efforts :price ,promotion ,packaging ,communication-public relations with retails and press-general product presentation with sales support (technical info)-sales volume forecast-identification market opportunities-international trading fairs

-Italian sales force management and supporting-Trade planning and development,-New line merchandising