 Representing the interests of the following global brands, which are part of the association: PUMA, NIKE, VF, UNDER ARMOUR AND CHARLY- SKECHERS. Leader of design and operation of the government and institutional agenda, communication and public relations of the association in order to safeguard and increase the imports of footwear and apparel of its associates. Legal representative of the AADAC and responsible for managing its litigation portfolio before the Federal Judicial Branch. In charge of the association’s agenda before the LXIII and LXIV Legislatures of the Mexican Senate. Leadership of the association’s government and institutional relations before:o Federal Public Administrationo Autonomous Constitutional Bodieso Related National Elite and Chamber-associated Business Organizations o Embassies and foreign commercial representations recognized in our country

Member of Steering Group

 Leader of design and operation of the government and institutional agenda, communication and public relations in order to protect Nike’s intellectual property in Mexico.  Legal Representative of Nike Mexico and responsible for the government and institutional relations before:o Federal Public Administration / Centralized and decentralized public organizations. o State governments. / Related national and international business organizations.o Embassies and foreign commercial representations accredited in our country.o Central government of Mexico City and its municipalities.o III, IV and V Legislatures of Mexico City’s General Assembly. Planning and execution of more than 3,000 nationwide anti-piracy actions in order to seize counterfeit footwear, apparel and all kinds of products with the brand Nike on them. In 6 years, we achieved a 60% reduction in sales of illegal sports footwear.

 Legal Representative of the Association / Leader of design and operation of the Government and Institutional agenda / Government relations of the Association before: the Government Branches, state governments, related business and cultural organizations, embassies and commercial representations recognized in our country. The Association was made up of, among others, the following national and multinational brands: ADIDAS, NIKE, REEBOK, CAMARA NACIONAL DE LA INDUSTRIA DEL VESTIDO, LEXMARK, TYCOON, WALT DISNEY, BAT, PM, PFIZER, GSK, UNILEVER, MICROSOFT, AMPROFON, ELY LILLY.