Roberto Castelán Sandoval Email & Phone Number

Tlalnepantla De Baz, Méx., Mx

Mexico

LATAM Commercial Director of IBU (Industrial Business Unit, MBU (Medical Business Unit), Weinguardis a newly created company of Canadian origin that provides solutions in protection productspersonnel for various industries such as hospital medical areas, Start operations on 20 February.- Formation of a commercial team with a Sales Manager and Territory Managers invarious areas in Mexico-Responsible for creation & achieving sales objectives-P&L and SG&A- Creation of commercial launch strategies.- Development of the first distributors in Mexico & Latin America with long term business relation creation.-Portfolio development for Industrial and Medical business.| Commercial Director LATAM | National Sales Manager | Key Account Director | Marketing of Highly Specialized Products | Strategic Planning | Director of Chanel |

Mexico

• Head of sales for Latin America including Brazil for Ansell security products for medical-surgical areas in hospitals and clinics.• Responsible for monitoring, track analyze and evaluate profit margins, revenue streams, sales methods, expenses and overall results for Medical division with 44 distributors among LAC.• Responsible for the commercial strategies and necessary adjustments according to market behavior.• With the respective areas responsible for predictions and different adjustments for product manufacturing, as well as the sales amounts to reach the financial objectives.• Sales team coaching to improve performance, improving customer and end user intimacy, reducing closing cycle times and improving forecast accuracy, ensure all components of distributor-end user value proposition are mapped effectively.• Recovery of important accounts mainly in markets with important growth such as Mexico and Brazil, generating at least 3M USD additional for the business for an important sales growth +10% every year.• Boosted annual sales, driving a profitable and sustained business always focused in customer and end user satisfaction.| Commercial Director LATAM | National Sales Manager | Key Account Director | Marketing of Highly Specialized Products | Strategic Planning | Director of Chanel |

Mexico

• National Sales Manager for Life Science business specializing in protection products giving attention to the Pharmaceutical Industry, Research Laboratories and companies with clean room in their processes.• Responsible for directing the sale for this division, responsible for annual and monthly sales performance and plans for each of the products in charge, as well as strategic planning for participation in Government tenders.• Responsible for negotiation with 12 Distributors in charge located throughout the country.• FY 17 growth 50% vs previous year and, coverage of 150% vs budget, also coverage above 100% in every year at the company.• Substantial improvements in the work with the different distributors, which has served to achieve growth in sales.• Development of new markets for the products in charge.• High development in KPI’s.| Commercial Director LATAM | National Sales Manager | Key Account Director | Marketing of Highly Specialized Products | Strategic Planning | Director of Chanel |

Mexico

• Responsible for motivating, direct and supervise sales representatives for promotion and sale of PTN and highly specialized products.• Responsible to meet sales plans both monthly and yearly through demand generation and depletion of contracts with different health agencies and Pharmaceutical Laboratories across the country, as well as support in strategic planning for the participation of different Government. • I developed new specialized distributors for nutrition products, Organization and participation in different events, and congresses.• Strategic Participation for the launch of Baxa, to be able to start commercializing mixing compounder equipment, and focusing on sales of all the new technology to companies that provide this service in hospitals.• Growth of 18% vs 2012 in a market that only grows 3% annual, in the same way over 50% growth in key accounts of Government as ISEM, ISESALUD.• Development of new and recover accounts participating and winning bids as OPD of Guadalajara, Issste BCN, etc.| Commercial Director LATAM | National Sales Manager | Key Account Director | Marketing of Highly Specialized Products | Strategic Planning | Director of Chanel |

Mexico

• Responsible for reaching sales objectives of Eucerin dermo-cosmetics line, with 10 medical representatives in charge. • Responsible medical marketing and the organization of different events for the brand, supporting the different medical associations of Dermatology and other specialties in Mexico (FMD, AMD, RADLA, SMD, etc.), as well as the participation of Eucerin in different events in Mexico and attending congresses in some other countries. • Administration of the payroll and incentives according to the objectives set out in sales, as well as the management of audit information (DDD, ATV). • Internal and external Trainings (Benavides, San Pablo, Wal Mart, etc.), also for potential customers for the Brand. • New projects management for LATAM and supporting BLU BDF Hamburg • 12% of growth in sales vs last year, and improvements point of sale giving Eucerin an important image with the medical community. • Growth in MS from 22% to 31% full year 2011 and positioning the brand with customers and Doctors.| Commercial Director LATAM | National Sales Manager | Key Account Director | Marketing of Highly Specialized Products | Strategic Planning | Director of Chanel |

Mexico

• New strategies to consolidate Neocate as first choice of the pediatrician, development of sales team, development of sales goals, new business development, distribution channels and points of sale. • KPI reports for headquarters in Netherlands every month. Budget and sales Forecast accuracy.• Important growth in sales volume.• Stop in a significant percentage the sale the smuggled product • New distribution channels and negotiations with new wholesalers and opening of new key accounts improving the productivity of the sales team.| Commercial Director LATAM | National Sales Manager | Key Account Director | Marketing of Highly Specialized Products | Strategic Planning | Director of Chanel |

Lic En Dirección Comercial, General Sales, Merchandising And Related Marketing Operations, Bachelors Degree

Activities and Societies: Under development| Commercial Director LATAM | National Sales Manager | Key Account Director | Marketing.

Bachelor'S Degree, Dentistry

| Commercial Director LATAM | National Sales Manager | Key Account Director | Marketing of Highly Specialized Products | Strategic.