Designer
New York, Us
· Assisted in the global launch and packaging design for MICHELLE PHAN’s makeup line, EM· Designed and merchandised department store product launches for DIESEL’s Loverdose fragrance, GIORGIO ARMANI’s Si fragrance, LANCÔME’s Visionnaire and La Vie Est Belle, RALPH LAUREN’s Big Pony Women, Polo Red, and Midnight Romance fragrances, and VIKTOR & ROLF’s Bon Bon fragrance· Led the creation of a department store “On Counter Guideline” on how to merchandise cases for L’Oreal’s largest designer fragrances (including most, if not all, of the fragrances for GIORGIO ARMANI, RALPH LAUREN, VIKTOR & ROLF, and YVES ST. LAURENT) · Organized a monthly, or quarterly, Visual Merchandising newsletter for department stores (including Macy’s Nordstrom, Bloomingdale’s, Belk and Bon-Ton) and specialty stores (including Neiman Marcus, Saks 5th Avenue, and Sephora) with the creative and marketing departments for GIORGIO ARMANI BEAUTY, YVES ST. LAURENT BEAUTY, and LANCÔME· Designed for email marketing campaigns for SKINCEUTICALS and JURLIQUE· Collaborated with clients to conceive vision and create designs· Produced product illustrations of luxury designer fragrances, make-up, and skincare for visual merchandising· Suggested merchandising for store caselines and backwalls on new and special launches (Mother’s Day, Valentine’s Day, etc)· Image manipulation for a wide range of collateral including in-store merchandising, design pitches, and packaging· Responsible for mechanical output of product packaging and new store displays· Devised DTOs, or Design to Order, files for vendors to recreate store specific displays