Roberto Souza Email and Phone Number
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• Extensive experience in Equipment for Diagnostic Imaging - 23 years, working in several areas: Product, Marketing, Commercial, Training and Services at: 17 years at General Electric Health Care do Brasil, 2 years at Canon Medical Systems do Brasil and 4 years at Hologic Latin America.• Profound knowledge in product Lifecycle management (introduction, development, maturation and decline); value proposition; market analysis (COCIR), competitors (SWOT); strategic positioning; pricing; training of specialists and sales force (direct, key accounts, indirect).• Marketing strategic planning of the products; align with global guidelines, with positioning of product, price, promotion, services (aftersales); marketing material; new offerings to the market.• Ability in leadership, negotiation, focus on results and analytical and strategic abilities.• Excellent relationship with the sales team, key opinion leaders (KOL), customers and employees.• Active participation in major radiology events (RSNA, JPR and CBR).• Planning and participation in sites visit with customers in national and international institutions.• Experience of 18 years in Services, being 10 years in commercial aviation (Avionics and Instruments) and 8 years in the area of diagnostic imaging (X-Ray, Mammography, Vascular, Magnetic Resonance and Workstation - AW).
Philips
View- Website:
- philips.com
- Employees:
- 80704
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Product CoordinatorPhilips Oct 2024 - PresentBarueri, São Paulo, Brasil
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Product SpecialistVmi Médica Jan 2024 - Sep 2024São Paulo, BrasilProduct marketing to brazilian states. Training the sales team. Technical/comercial proposals for the available solutions, to public and private markets. Active participation the main events in Americas. Development of the business unit within the company. Presentation toend customers, stake holders and "C" level personal. -
Business Manager - Breast & Skeletal Health Latin AmericaHologic, Inc. Apr 2019 - Mar 2023São Paulo- Strategy plan to win deals within Latin America, within 23 countries and 17 distributors.- Measurement and analysis of performance and results (KPIs) - Revenue & Margins. Revenue of US$25M anually to the region of latam.- Engagement with launching the New Product Introduction with the global team to Latam countries, Business Plans, registration of new products and solutions. - Direct Interactions with Regulatory Affairs and Quality Teams.- Pricing and approvals of all solutions, to Latam region.- Control of Profit and Losses - P&L from business unit, assuring the best control of revenue and expenses.- Close relationship with all distributors and customers at Latam, assuring the best support to their business, to maintain a forecast of sales to the region.- Alter/inclusion of new distributors to the region, based upon their performance annually.- Participate in marketing and product launch to the business, to support the correct strategy to the region.- Participate of main Congresses of Radiology : RSNA, JPR, SIBIM, and others. Supporting the sales teams with their customers in each country. -
Product ManagerCanon Medical Systems Do Brasil Oct 2017 - Apr 2019Barueri• Responsible for sales volume and quality of sales (contribution margin) of Brazil.• Produced support material to the sales force, and training at product solutions.• Structure the Marketing strategies; product positioning and pricing; products portfolio configurations; promotions and events.• Promote product message at main radiology events: RSNA, JPR and CBR.• Perform site visits with potential new customers, to show the options available. • Support service and applications teams, delivering the best solutions to the customers. -
Product Manager - Latin AmericaGe Healthcare Sep 2016 - May 2017São Paulo E Região, Brasil• Participated actively in periodic meetings with global team, to define local strategies. I led the trainings to the product specialists, regarding the new product line.• I have created marketing material to assist the Sales Force with presentations and proposals. • I made the evaluation of the competitors, for the correct use of the winning strategy. Analysis of sales volume, market share and contribution margin of the deals. -
Product Lifecycle Leader - Latin AmericaGe Healthcare Jan 2015 - May 2017São Paulo Area, Brazil• Plan and launch of the New Products Introduction - NPI, regarding the necessary infrastructure to the field teams, such as: technical training to support, engineers, and applications teams; availability parts at stock; necessary tools, etc. • Analyse the Field Modifications Instructions - FMI, to be launched to the filed engineers. • Study of Installed Base - IB, to deployment of new upgrade availability, due to End Of Product Life - EOPL from the current products. • Interface between Modality and Marketing teams, to propose the correct strategy to the Sales Force, regarding the NPIs to the regions. • Interact with Site Planning, to the forecast-ed NPIs. • Suggested part lists to the local stock - GPRS. • New projects to reduce the Cost To Serve - CTS. • Implementation and validation of new providers to Service Teams - Sourcing.• Conducted the interface between modalities and marketing teams to determine the best strategy for the sales force in the Latin American regions.• Direct and frequent contact with the global product / modality / marketing / services teams (MR and IT modalities).
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Business Manager - BrazilGe Healthcare Apr 2012 - Sep 2013São Paulo Area, Brazil• I was responsible for the volume and quality of sales (margins) of the modalities (MR and IT) for the regions of Brazil.• I have worked with the regions and promoted the correct product / service / price solution; I participated in marketing strategies for the product portfolio; develop the best configurations in key accounts.• Launch of RM made in Brazil; documentation; regulatory affairs (Anvisa); settings; prices and sales volume to the regions.
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Product Manager - BrazilGe Healthcare Feb 2011 - Apr 2012São Paulo Area, Brazil• Responsible for sales volume and quality of sales (margins) in major deals of the regions.• Presented and conducted visits to opinion leaders on Brazilian, US and European sites.• Produced support material for the sales force in products training.• Interacted with Marketing for targeting strategies; product positioning and pricing; products portfolio configurations; promotions and events; competitors and opportunities (SWOT).• Participated in the main radiology events (RSNA, JPR and CBR), supporting the commercial team.
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Product Sales SpecialistGe Healthcare Aug 2006 - Feb 2011São Paulo Area, Brazil• I was responsible for the volume of sales and quality of sales (margins) in the regions.• Produced and corrected product proposals to ensure a minimum number of concessions.• I introduced the product line to customers, with visits to sites in Brazil and the US.• Conducted sales force training on available products and solutions; so that they could make consultative sales to customers, and therefore offering the best solution available (product/price/service/promotion).• Participated in the main radiology events (RSNA, JPR and CBR), supporting the commercial team.• Interacted with Marketing for targeting strategies; product positioning and pricing; products portfolio configurations; promotions and events; competitors and opportunities (SWOT).• I have supported technically and commercially the service team for all installed base.
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Field EngineerGe Healthcare Jul 2002 - Aug 2006São Paulo Area, Brazil• Responsible for installations, preventive and corrective maintenance of equipment: magnetic resonance – MR, and workstations – AW.
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Field EngineerGe Healthcare Sep 1998 - Jul 2002São Paulo Area, Brazil• Responsible to perform installations; preventive and corrective maintenance of X-Ray, Mammography and Vascular equipment.
Roberto Souza Skills
Roberto Souza Education Details
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Business Administration -
Liceu De Artes E Ofícios De São PauloElectronics
Frequently Asked Questions about Roberto Souza
What company does Roberto Souza work for?
Roberto Souza works for Philips
What is Roberto Souza's role at the current company?
Roberto Souza's current role is Business | Sales | Marketing | Product | Services | Training |.
What is Roberto Souza's email address?
Roberto Souza's email address is ro****@****.com.br
What schools did Roberto Souza attend?
Roberto Souza attended Espm Escola Superior De Propaganda E Marketing, Fundação Getulio Vargas, Unip, Liceu De Artes E Ofícios De São Paulo.
What skills is Roberto Souza known for?
Roberto Souza has skills like Leadership, Six Sigma, Product Marketing, X Ray, Public Speaking, Sales, Sales Operations, Electronics, Communication, Negotiation, Team Leadership, Medical Devices.
Who are Roberto Souza's colleagues?
Roberto Souza's colleagues are Pedro Fonseca, Dorota Stoltman, Shay Harpaz, Bob Devries, Uwe Chittka, Mehmet Doğukan Kır, Manish Kumar M S.
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Roberto Souza
Embu Das Artes, Sp -
Roberto Souza
Full Stack Developer Java | Springboot | Angular | Jsf | Oracle | Tableau | Api Rest | Docker | Amazon Web Services | Devops | Pipeline Ci/CdNiterói, Rj -
Roberto Souza
São Paulo, Brazil -
Roberto Souza
São Paulo, Sp
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