Leader responsible for establishing a commercial and financial structure, implementing a 360-degree sales, cost reduction and marketing strategy. Responsible for managing the finance, sales and marketing teams to achieve objectives, as well as designing their training plan. Responsible for the company's annual business plan, analyzing performance indicators to make informed decisions and achieve planned results. Responsible for monitoring the status of each project with financial institutions and mortgage processes. Supervising a team of 20 people.Increase in average sales by 100% compared to the previous scenario.Cost reduction by 20% of the general expense structure in the first year.Reorganize the Administrative and Financial areas through a new organizational structureimproving the management, efficiency and profitability of the company.Leader of remodeling, construction of new headquarters.Increased reach and engagement of prospects through digital strategies by 70%.

Responsible for leading the introduction and growth of the brand in Peru.I designed the expansion strategyCreating business cases for the property and presenting them to the investor committee (P&L, ROI, transformation cost, payroll strategy)Negotiation with the hotel owner to take over the property and convert it into a Low Cost Hotel Ecosystem.Creation of concepts, functionality designs, investment needs of each hotel for the appropriate transformation process, working together with the customer service director and the design team. I supervised the transformation process, achieving a saving of 20% in the budget.Responsible for the hiring, training and direction and clarity of each member of the hotel team to ensure flawless execution, operational efficiency and outstanding experience. Manage the legal, accounting, financial, insurance and permit needs of each property to be opened. I managed the relationship with banks and potential investors to become local partners. Low Cost Hotels managed to open in the city of Piura and position itself as a low-cost premium service option in the hotel sector. In charge of the operation, managing each functional department, sales and marketing, operations, experience, food and beverage, accounting and human resources. Responsible for implementing and executing the vision of each hotel business unit: Rooms, food and beverages, Explore (tour and activities), Co-work, Wellness and most importantly, content and programming (daily minute-by-minute programming aligned with the concept of property) through constant communication with all areas.

Company in the Financial sector. Leader in private banking with more than 14 billion euros of assetsunder management with presence in Spain and Luxembourg; managing to increase my financial knowledgein retail banking and investment banking.

Provide access to collateral loans in a safe and reliable manner, including vulnerable populations, thus contributing to their quality of life and providing the opportunity to cover various expenses. Achieve to be one of the leading companies in pledged loans recognized for its commitment to financial inclusion and social development, and for its transparency, ethics, and responsibility in all its operations.Manage and supervise the company's marketing campaigns, achieving an increase in placements by 200% in 1 year.Creation of the institutional character “Cashito”.Design of the company's corporate manual.