Roberto Marchese Email and Phone Number

My mission: today, even the most successful companies in Retail and Fashion business are facing the challenges of fast-changing shopper habits and digital transformation; my mission is to provide them with the great wealth of experiences acquired at International level in building omnichannel business and making the most of the potential of brands.Sum-up: 18 years of International experience in Fashion markets over Europe (Italy, France, Turkey, Germany, Spain, UK), CIS & MENA. High maturity in cross-category and multi-channel business management: Women/Men/Kid’s Underwear, Swimwear, Nightwear, Outwear, Legwear; distributed in Retail, Mass, Independents, Dept. Stores, On-line.Direct responsibility of market/consumer intelligence, business strategy, brand portfolio development, off/on-line communication and media planning, consumer loyalty, product development and market launch (including design, marketing mix, collection assortment and life-cycle management), visual merchandising and trade marketing, promotional and pricing strategy, large team organization and coordination, digital company transformation.Key skills: Competitive environment, consumer insight and market trends, brand positioning, strategy and identity, design & product development (seasonal collections & permanent innovations with full mktg mix construction); communication above and below the line; digital communication; adv copy strategy and development; strong attitude to problem solving, human resources management and teamwork; financials targets definition & KPI’s tracking .