Recognized as one of the most innovative leaders in sports, media, tech, and product marketing, as Pesident of Levi's Arg and Latam and in SF , Corporate VP of Levis he launched diverse products internationally . Has made a lasting impact within these industries. He is a sports industry pioneer and founder of Pony in 73 reaching 1986, global sales of 1BB when it was sold to Adidas Began a second challenge to transform Reebok as its president, he made it a key player in the sports buisness obtaining the exclusive of all American leagues NFL NBA NHL and IOC and achieved a global expansion to 160 countries including first in China and Russia. As founder of PSN, changed to Fox Sports (Deportes) the first regional sports Network of the Spanish speaking world. it became highest rated network in the region. With millions of subscribers. Im 2007assisted his son to create GPShopper it became the leading mobile app for retailers in USA it was sold this year to Synchrony Financial.During 2009/ 17 he worked with Endeavor Global to mentor entrepreneurs world wide.As well as a joint venture with Allen and Co to make Polo a Global and professional sport ,in partnership with top 10 handicap players .failed at 2008 crisis. Recent years helped create multiple ventures as investor and participant.