Roberto Ortiz Cigala Email & Phone Number

Dubai, Ae

Dubai, United Arab Emirates

Our mission is to guide companies toward a prosperous and resilient future in a dynamic and highly competitive business environment. We achieve this by implementing a sustainable approach in key areas such as Leadership, Commercial, Marketing, Production and Operations, Management, Finance, and Human Resources.Our central core is Sustainability. We have proven that the adoption of sustainable practices is not only crucial for leading the market but also offers a wide range of benefits, including:1. Market leadership2. Risk detection3. Brand image improvement4. Innovation and competitive advantage5. Access to new markets and business opportunities6. Access to sustainable financing7. Operational cost reduction8. Business Resilience9. Contribution to the Sustainable Development Goals (SDGs)10. Job stability and professional growth11. Increased productivityAs a result, companies that integrate early-stage sustainable practices will transcend and evolve their business model toward a promising future, positioning themselves as market leaders, standing out from the competition, accessing new markets, and fostering existing customer loyalty.

Dubai, United Arab Emirates

As Corporate Marketing Manager, I led the development and implementation of marketing strategies to align company objectives with market needs through digital channels. I strengthened the brand identity and promoted sustainable marketing, while also integrating innovative technologies.Key Responsabilities:-Market Research - Analyzed market trends to align company objectives with customer needs and inform strategic decisions.-Strategic Planning - Developed and executed marketing strategies through digital channels to achieve company goals.-Brand Development - Enhanced brand identity by integrating sustainable marketing practices and promoting the company’s values.-Campaign Management - Managed digital campaigns to increase brand visibility and drive customer engagement.-Digital Marketing - Applied innovative technologies and digital strategies to boost online presence and optimize customer interactions.-Team Leadership - Directed the marketing team in using advanced tools and sustainable approaches to ensure the effective execution of initiatives.

Cancún

I led a brand repositioning project that began with a thorough performance analysis, identifying the causes of the brand’s underperformance in the market. Based on this analysis, I developed a comprehensive strategy to realign the brand’s identity with a new market segment.Key Responsabilities:-Brand Redefinition - Renovate brand archetype to align with customer needs and market trends, facilitating entry into new markets.-Product Optimization - Optimized the menu based on sales analysis, leading to a 19% increase in sales.-Budget Management - Reallocated budget to 85% digital and 15% conventional marketing.-Customer Loyalty & Influencer Collaboration - Implemented a loyalty plan and worked with influencers to increase SM numbers.-Communication & Partnerships - Adjusted communication channels and developed strategic partnerships.-Delivery Platform Integration - Implemented a strategy during COVID-19 to enhance service and boost sales.-Top Restaurant Positioning - Positioned the brand among Mexico's top 5 restaurants.-Multi-Channel Campaigns - Managed and executed integrated marketing campaigns across digital and conventional media channels.-Brand Expansion - Expanded the brand with four new locations.

I led the business development department in Mexico and Miami, focusing on client portfolio expansion through targeted marketing strategies, sales growth, and customer satisfaction.Key Responsabilities:-Market Analysis - Analyzed trends and competition, managed ad investments, and optimized strategies.-Cross-marketing Strategies - Campaigns with complementary products to expand reach and drive mutual benefits.-Customer Service - Managed initiatives to enhance client satisfaction.-Brand & Client Growth - Increased brand presence by 12% and client portfolio by 27%.-Loyalty Program - Boosted client base by 19% with a loyalty program.-Sales Boost - Increased sales by 24% through cross-marketing.-Advertising Efficiency - Increased ad publications by 40% via cross-marketing.-Customer Satisfaction - Improved satisfaction by 68% after redistributing accounts.-Survey Response - Achieved 80%+ response rate in surveys.-Email Campaigns - Raised email open rates from 12% to 19%.

Ciudad De México Y Alrededores, México

Veracruz Y Alrededores, México

Image and Corporate designDesing communication Logo design