I am a co-founder, the finance and business development liaison for Aguzzo Group encompassing Kitchen Kandy. Possessing experience in recruitment and retention, demonstration forecasting, budgeting, and collaborating on delivering to client’s App analytics. I also support clients in the execution and coordination of effective in-store demonstration-merchandising programs and promotional campaigns.With over 20 years' experience in this industry, my personal approach is focused on building trustworthy and authentic relationships with our clients and our people, which is fundamental to connecting Brands with customers and selling through demonstration.I’ve witnessed the retail sector change in many ways over the years. Staying current by keeping abreast of these movements and the part technology plays is crucial and complex. However, as a brand strategist, I still recognise the integral role of how intelligent, dynamic product demonstrations with credible and professional Brand ambassadors create brand loyalty and, ultimately sell through at the last metre of the retail landscape.