• Drive strategy for Apple Books marketing emails, including developing briefs for email campaigns.• Analyze data to see how email channels can be improved. Work with performance partners to see what is working/not working. Partner with analytics to enhance actionable strategies that will increase effectiveness against marketing goals.• Analyze and share out marketing performance results with stakeholders.• Project manage all the initiatives to help operationalize and execute.• Build and maintain partnerships across cross-functional stakeholders, internal and external partners. Work collaboratively with various stakeholders to determine new use cases for untapped marketing channels and gaps.• Partner with international team leads on global and local campaigns. • Design & build requirements and specifications for various communication campaigns/ automated programs.

• Manage the day-to-day operations of lifecycle, retention and promotional emails, and control the entire production process: lead the email creative and copy in collaboration with internal partners. Write and kick-off the email brief for every campaign with third party email agencies, oversee the email development process, QA proofs, review the workflow (email journey), design, inform/define the audience targeting, and collect brand and legal approvals. Make certain that the email audience segmentation is in line with campaign strategy and goals.• Collaborate with cross-functional teams (operations, product marketers, brand team) in planning campaigns to support new product launches and promotions, building the email content and gathering creative assets. • Maintain the relationship with third party email agencies and manage the partner to execute against agreed strategy and timelines.• Proactively identify opportunities to A/B test campaigns to optimize email engagement and conversion rates. Write an experiment doc for each experiment, define success metrics, execute accordingly, gather data for results and work with the data science/analytics team to review and analyze experiment results.• Maintain the email campaign calendar and set expectations regarding campaign timelines with cross-functional teams.• Worked on Google Fi Wireless re-branding of lifecycle, retention and promotional email campaigns.• Help plan quarterly email campaigns and promotional emails strategy.• Advise and find efficiencies to continuously improve the email production process.• Gather and communicate campaigns results and learnings with the marketing org as well as cross-functionally.

• Own/manage push notification, SMS and email banner experimentation intake. Responsible for experimentation approvals (decide which experiments are approved for experimentation). Define strategy, success metrics, objective/goals, segmentation, analysis plan and next steps for each experiment.• Push notification, SMS and email banner campaign strategy, campaign setup, QA and testing.• Own global coordination of marketing assets.• Build/create audience target lists utilizing dynamic and SQL queries. • Owned Prime Day 2021 push notification campaign setup and approvals for the US marketplace (250M+ in sent volume). Created reporting for Prime Day 2021 push notification campaigns.• Owned Prime Day 2021 email banner approvals.• Created push notification and SMS experiment learnings/insights catalog. Point of contact for recommendations for future/upcoming experiments in regards of strategy, results, planning and audience segmentation.• Responsible for maintaining push notification and SMS channel health as well as high deliverability rates.• Collaborated on Holiday 2020 push notification campaigns and email banner approvals.

• Own campaign strategy, creative and copy direction, segmentation, setup, execution, testing, QA and scheduling/calendar for all marketing, lifecycle and sales (partner) email campaigns.• Main point of contact for the sales team and project manager for all sales (partner) emails. Educate new sales reps with all of Evite’s partner email offerings.• Created case studies with email campaign learnings for the Sales team to use during client presentations.• Created and revamped lifecycle email campaigns.• Project management utilizing JIRA and Basecamp.• Report, understand, explain and present email analytics/KPIs. Deliver insights/learnings after email campaigns launch. Create and present email highlights deck.• Own relationship with ESP team (Cheetah Digital) and Movable Ink.• Actively research and provide new ideas for email marketing creative (templates, imagery) and testing.

• Manage email campaigns in email service provider platform, including setup, testing, deployment, tracking, link building and reporting. Worked on Triggered communications and event campaigns.• Collaborated defining audience targeting strategy, testing methodology and measurement of email marketing campaigns.• Created and optimized automated, multi-touch, targeted customer lifecycle digital marketing programs.• Developed an email content calendar that supported key merchandise strategies.• Assessed all email creative to ensure messages were compliant with email content policies.• Led A/B testing of subject lines, creative, and copy to improve email KPIs.• Worked with the external email vendor to execute and deliver emails.• Provided weekly/monthly reporting and actionable steps that will grow and optimize email marketing.• Partnered with cross-functional teams including merchandising, marketing, and design to ensure cohesive execution of marketing effectiveness.

• Created and executed email and SMS campaigns. Developed targeted distribution lists (managing a database of 2.5M subscribers) based on campaign objectives to maximize performance. Achieved 750,000+ Action Email petition completions/signatures by email acquisition. Increased email subscribers’ average time on site from 2:33 to 4:00 in three months. Maintained and improved daily email KPIs.• Performed post campaign analysis/reporting for email and SMS campaigns. Adobe Omniture for email analytics and Waterfall for SMS.• Email testing: A/B testing, subject lines, launch times, etc. Tested html on Litmus to ensure templates work and look perfect. Performed template rendering testing and QA for each template.• Developed lifecycle email campaigns (i.e. welcome series, reactivation and retention campaigns).• Managed email and SMS marketing campaigns calendar (launch dates and times).• Wrote copy for email campaigns and social media posts. • Social media posting: managed account/posts, scheduling/posting calendar for TakePart's Instagram account. Increased following for Instagram account by 27% (2,500+ new followers). Optimized design for Facebook canvas for Captive Big Issue campaign. Collaborated with Facebook accounts posts (Food, Inc., An Inconvenient Truth, others).• Selected stories on Pub Exchange to feature partner content from (Mic, The Huffington Post, Mashable, Upworthy, CNN Money, The Dodo, Ozy, others) on several sections of the website.• Created website for new Sweepstakes. Integrated Viral Sweep to the sweepstakes website for new signups and used it to draw the winners. Created/managed the sweepstakes project memo. Achieved 1,000+ subscribers/signups for sweepstakes.• Created newsletter signup blocks on website's top stories to gain subscribers for the email newsletters.

• Provided daily support to the sales and executive team. Fulfilled and managed marketing material requests for conferences, events, and new business prospects. Completed weekly/monthly sales/pipeline reporting, provided tech support.• Salesforce. Solely responsible for the firm's CRM system. Performed all CRM reporting and managed new leads/contacts adds to the CRM. Contributed on the creation of new custom automated CRM environment: automated workflows, new custom fields and objects. Created mailing campaign system in Salesforce with tracking features which was used for new hard mailing campaigns sent to new business prospects.• Created and designed HTML email campaigns for new announcements, event invites, conferences, webinars, firm updates. Completed email campaign reporting and analytics.• Updated and made changes to the firm’s two websites.• Created interactive due diligence portal on a website hosting all of the firm’s marketing materials.• Created and edited firm’s marketing materials such as presentations, sales kits, brochures, fact sheets, pr pieces, whitepapers, articles.• Contributed on re branding of firm’s image.• Created and designed ads for conferences.• Supervised and trained firm interns.• Ran and organized large scale due diligence meetings. Event marketing and planning experience.• Weekly Webinar set up, configuration and reporting for sales team presentation to brokers.• Designed and ordered marketing materials such as conference giveaways, new banners, business cards. Contributed with new give away ideas for conference giveaways.• Approved paperwork for new completed sales.

• Sales and account management for major distributors such as Farmatodo pharmacies (nation’s largest pharmacy chain) and Rey David delicatessen (top delicatessen chain located in Caracas, Venezuela).• Managed numerous accounts for local distributors/businesses simultaneously.• Completed market analysis, strategy and segmentation of possible future customers.• Managed social media accounts for the company (Facebook and Twitter).• Created and distributed a monthly newsletter.• Designed company logo and advertising banners.• Managed inventory and prepared/organized orders for future distribution.

• Collaborated on top food brand campaigns for brands such as Ronco and Mimesa pasta, including development of new packaging for products directed to children’s market.• Performed data entry and developed scope of work documentation.• Tracked and analyzed product development throughout different Venezuelan cities.• Performed market research to develop strategy for potential consumers.