Roberto Gutierrez Email and Phone Number
Salt Lake City, UT, US
Roberto Gutierrez's Location
Salt Lake City, Utah, United States, United States
Roberto Gutierrez's Contact Details
Roberto Gutierrez work email
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About Roberto Gutierrez
I am a Chief Marketing Officer with a proven track record of building and scaling brands in the active lifestyle industry. Combining a diverse skill set with a passion for the outdoors, I have successfully transitioned from academia to industry to create thriving startups, lead transformative rebrands, and drive revenue growth for companies at every stage of their journey.Throughout my career, I’ve excelled in raising capital, developing innovative products, crafting impactful branding, and building high-performing teams. My background in psycholinguistics and consumer behavior (PhD in Psychology) equips me with a unique perspective on how to connect with audiences, transforming insights into actionable strategies that achieve measurable results.Beyond the boardroom, my commitment to the outdoors is more than a passion—it’s a way of life. As a professional kayaker, marathon founder, and Four-Star Paddler certified by the British Canoe Union, I understand the active lifestyle industry from both a personal and professional lens. Whether climbing the northwest face of Half Dome or cycling solo from Canada to Mexico, I approach every challenge with tenacity and purpose.My leadership style is rooted in integrity and collaboration. I inspire teams to drive meaningful change, adapt to evolving landscapes, and consistently exceed expectations. With expertise spanning marketing campaigns, e-commerce, P&L management, and global strategy, I’m dedicated to empowering brands and teams to achieve their full potential.Core Competencies:✔️Strategic Marketing Leadership ✔️ Brand Development & Rebranding ✔️ Global Business Development Strategies ✔️ E-Commerce Launch & Management ✔️ P&L Management ✔️ Consumer Behavior & Market Insights ✔️ Team Leadership, Coaching, and Mentoring ✔️ Social Media, PR, & Digital CampaignsLet’s work together to turn big ideas into bigger results. Contact me at Roberto@rivergoat.com.
Roberto Gutierrez's Current Company Details
Backcountry
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Director of Brand Marketing
Salt Lake City, UT, US
- Website:
- backcountry.com
- Employees:
- 851
Roberto Gutierrez Work Experience Details
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Director Of Brand MarketingBackcountrySalt Lake City, Ut, Us
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Fractional CmoMultiple Engagements Jun 2021 - PresentProvide strategic marketing leadership, aligning go-to-market strategies, digital campaigns, and brand positioning with business goals to drive growth and prepare companies for successful exits.Lead cross-functional teams to implement strategies that build brand recognition and revenue within the competitive U.S. market, leveraging consumer insights to refine campaigns and maximize impact.Assemble high-performing teams as needed; mentor and develop talent across sales, marketing, operations, and creative while fostering cultures of collaboration and results.Establish partnerships with key players in the outdoor industry to enhance visibility and expand market opportunities, advising leadership on collaboration strategies to align with long-term goals.For select engagements, oversee supply chain logistics and operational processes for efficiency, scalability, and high-quality product delivery while aligning operational strategies with broader business objectives.
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Gm Skotti Grill UsaSkotti By Vennskap May 2024 - PresentMeerbusch, Nordrhein-Westfalen, DeLeading the US operations for SKOTTI GRILL, overseeing key functions such as planning, finances, strategic partnerships, marketing, and sales. Responsible for driving growth, building SKOTTI’s presence in the US market, and ensuring brand alignment with global initiatives. Play a pivotal role in guiding cross-functional teams to execute strategic plans, while coordinating and advising on global business strategies. This includes providing direction on company growth and supporting SKOTTI's global expansion. Manage the development and execution of go-to-market strategies for new products, ensuring successful product launches that resonate with both US consumers and the broader international market. Collaborate with marketing, sales, and product teams to drive engagement and sales performance across multiple channels.Business Strategy & Leadership: Develop and execute comprehensive business plans to achieve market penetration, revenue growth, and brand recognition within the US market. Oversee financial planning, forecasting, and budgeting.Strategic Partnerships: Identify and cultivate key partnerships within the outdoor industry, enhancing SKOTTI GRILL's visibility and expanding market opportunities.Marketing & Sales: Lead all marketing efforts, including SEO, digital campaigns, influencer partnerships, and product launches. Develop tailored marketing strategies to resonate with US consumers. Manage sales pipelines and nurture key B2B and retail partnerships.Operational Excellence: Streamline operational processes to ensure efficiency and scalability. Oversee supply chain logistics and work closely with product development teams to ensure timely deliveries and high-quality standards. Create and establish entity and all necessary financial, and other necessary filing to legally operate in the region. -
Founding Member Crest CollectiveCrest Collective May 2024 - PresentSan Francisco, Ca, UsAs a founding member of Crest Collective helped bring Crest Collective to market, work alongside a team of industry experts to provide advisory services and strategic marketing leadership to businesses across various sectors. Serving as a fractional CMO, guide companies in building their futures through customized marketing strategies, brand development, and growth-oriented business solutions.Advisory Leadership: Provide high-level marketing and strategic guidance to businesses, helping them define and execute clear, results-driven marketing roadmaps. Leverage deep industry knowledge to create tailored marketing strategies that support long-term growth.Business Development: Collaborate with CEOs, founders, and executive teams to enhance brand positioning, improve market presence, and optimize revenue streams. Assist with developing go-to-market strategies for new product launches and market expansion efforts.Marketing & Brand Strategy: Lead marketing initiatives, including brand development, digital marketing, content strategy, and campaign execution. Drive growth through innovative marketing approaches and performance-driven solutions. Create and establish entity and all necessary HR, financial, and other necessary filing to legally operate in the region. -
Owner Operator - Everline Coatings FranchiseEverline Coatings And Services - Usa Jul 2022 - PresentHouston, Texas, UsDiversifying and expanding professional portfolio - Build a thriving franchise in Salt Lake City region, ultimately creating the opportunity for passive income. Over the course of a six-month period, EverLine Coatings SLC went from idea to fully operational, servicing the greater Salt Lake City region. EverLine Coatings was one of the most celebrated franchises of 2022 and has continued its meteoric rise in 2023, expanding territories and growing in revenue, and continues to be one of the most coveted franchises on the market. A general manager and operations team are in place to run EverLine SLC in 2024.Create and establish entity and all necessary HR, financial, and other necessary filing to legally operate in the region.Leverage franchise infrastructure to rapidly build a business in a new region. Acquire skills and training to train team members as needed.Build a professional network in the Salt Lake City region among property managers and other B2B partners.Hire and equip a skilled team.Set up a new warehouse to house equipment and be a base of operations for the business.Build a sales pipeline in excess of $1M to support a team of five in 2023. Develop all marketing tools to grow via SEO and CPC. Build a localized version of all marketing, proposal and advertising tools. -
Chief Marketing OfficerThe Vansmith 2017 - PresentBoulder, Colorado, UsWhen a family member showed me a picture of the tiny house he had recently built, I was impressed. We spoke at length about his ambitions and skills building tiny spaces. I bought a van, gave him a budget and a timeline – I told him if he delivered an awesome van, I’d start a van conversion company with him. He did, so we did. Vansmith is now featured as the van “Builder of Choice” in Colorado by two of the most reputable van life groups in the US and Australia. We do high-quality custom van conversions, turning any van into an adventure mobile.I created a simple, yet effective business plan to ensure company relevance in the face of increasing competition and continue to provide consulting on designs, finance, marketing, website and networking efforts of the company. -
Sr. AdvisorOru Kayak 2018 - Oct 2024Emeryville, California, Us -
Chief Marketing OfficerOru Kayak 2013 - 2018Emeryville, California, UsThere are very few positions in the World that require experience as a professional kayaker, a keen analytical mind, photography and videography skills, public speaking awareness and vision to forecast the future of an industry, but I found one. My co-founders were looking for someone to complement their manufacturing and design skills to bring a folding kayak to market. With crowdfunding and digital marketing as a foundation, I have grown Oru Kayak into a global presence and started a sustainable tourism movement within the company. Some key accomplishments include having raised initial capital funding and an appearance on the ABC TV Series “Shark Tank” in 2014 and partnering with a Shark. I also raised additional capital in 2015 for the development of two new products. I’ve cultivated strong new client relationships and built a sustainable pipeline through innovative design thinking marketing practices and providing clients with an opportunity to participate in product development, which has grown the organization to over 100 accounts with some of the largest premium retailers including REI. I also recruited, developed and lead a sales team which has exceeded sales goals, achieving 15-30% YOY growth, bringing company revenue to nearly $5M in 2017. Our efforts have led to award winning recognition including an Edison Award presented by Elon Musk, 2015; Entrepreneur Magazine – 100 Brilliant Companies; and ISPO Award Product of the Year, 2014/2015 amongst others.In 2021 Oru Kayak was acquired by Solo Brands, who would go public later the same year. It was amazing to see my cofounders ring the bell at the stock exchange in New York City.
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Vice PresidentEventus Outdoors Dec 2021 - Jul 2022San Francisco, UsDiversified this rapidly growing agency by complimenting event production with traditional marketing. Provided full suite of marketing tools to brands ranging in size from $1 million dollars – multibillion-dollar companies. Operationally, created structure for scale inside the agency, preventing burnout and improving employee and contractor relations alike. Drove strategy and direction before, during, and after connecting with clients.Major contributor in outreach. Managed client expectations.Built robust omni-channel marketing strategy to align with activations. Created and drove lead generation efforts for a variety of brands, across multiple verticals. Created and managed automated email flows and omni-channel communications calendars.Built brand messaging.Created brand guidelines. -
Director Of Brand MarketingJack Wolfskin Gmbh & Co. Kgaa Nov 2020 - Dec 2021Idstein, Hessen, DeLead efforts to launch central Europe’s largest outdoor brand in North America. Localized global messaging to fit the highly competitive North American market. Created a brand campaign sharing the stories of a wolf tracking couple in Yellowstone - this story has become the largest global campaign in Jack Wolfskin’s 40 year history. Made major contributions to the global rebrand, working with teams from Germany, Japan, China, and Canada to reorient Jack Wolfskin as a true leader in the outdoor space.Localized marketing direction and voice. Sourced, vetted, and managed performance marketing agencies. Managed content creation strategy.Built domestic and global brand campaigns. Made major strategic contributions at global level.Built and ran the affiliate program.Created a local and global ambassador program. -
Director Of Brand MarketingUnited Sports Brands Nov 2018 - Nov 2020Fountain Valley, California, Us -
BrandIndiegogo Sep 2018 - Nov 2018San Francisco, Ca, Us -
Token Sale Marketing/ManagementIndiegogo Mar 2018 - Sep 2018San Francisco, Ca, UsLeverage Indiegogo’s crowdfunding foundation to expand into Equity Crowdfunding and Initial Coin Offerings (ICOs). Work closely with founder, product lead, sales, and general counsel to manage fund raising campaigns. In the rapidly changing cryptocurrency ecosystem it is paramount to provide SEC compliant guidance and strategic marketing plans for the launch and promotion of ICOs. Beyond the outward facing aspects of a campaign I also act as liaison between broker-dealer and issuer/investors, and as account manager and project manager while monitoring performance marketing and OKRs. • Provide strategy for campaigns with fundraising goals ranging from $100K - $50M.• Build best practices for service and marketing for both ICOs and Title III campaigns. • Host webinars and manage marketing events. • Build and manage a playbook for each launch incorporating a variety of outside services (PR agencies, Ad agencies, Outside Counsel, etc.)• Analyze, interpret, and report key metrics daily/weekly/quarterly. • Manage and write newsletters that reach the entire Indiegogo community.
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Business DevelopmentInsight Data Science Jan 2013 - Mar 2013San Francisco, Ca, UsI was selected to participate in this intensive post-doctoral training fellowship program designed to bridge the gap between academia and data science. It was my job to identify and interface with lead Data Scientists across the San Francisco Bay area at prominent organizations including Airbnb, Netflix, and YouTube, in order to pursue job opportunities for PhD and doctoral candidates participating in the data science boot camp at this data science academy. In this role, I liaised between job candidates and hiring managers to support efforts and create a comfortable environment and provided coaching support for boot camp candidates during the hiring process. -
Phd StudentUc San Diego 2006 - 2013La Jolla, Ca, UsMy research in bilingual language processing was stymied when bilingual multitasking advantages began to interfere with my results. Rather than abandon my research question, I created a new research tool using pupillometry. The human pupil dilates in response to increased processing demands, so by time-locking pupillary responses to aurally presented sentences I could continue my research. I developed an empirically sound research program across multiple language populations monitoring cognitive processing demands while participants listened to sentences in order to examine the complex relationship between language and cognition. In addition to leading the general operations of the lab, I managed a staff of 20 student volunteers and lab assistants and recruited thousands of volunteers and paid participants from the San Diego community at large. -
Graduate Assistant/Team Building LeadAztec Adventures Sdsu 2005 - 2009At Aztec ADventures I organized and led rock climbing, kayaking, and hiking outings in the US and Mexico for this student-managed business designed to provide the community with opportunities for leadership, personal growth, health, wellness, education, adventure, relationship building and promote environmental responsibility. My responsibilities included reaching out to organizations and businesses to organize team building experiences.
Roberto Gutierrez Skills
Experimental Design
Cognitive Neuroscience
Research
Cognitive Science
Fmri
Data Analysis
Microsoft Excel
Research Design
Teaching
Marketing
Public Speaking
Psycholinguistics
Cognitive Psychology
Neuroimaging
Cognition
Management
E Prime
Assistive Technology
Marketing Strategy
Cognitive Testing
Social Media Marketing
Neuroscience
Statistics
Mixed Model
Matlab
Entrepreneurship
Digital Media
Business Analysis
E Commerce
Product Development
Higher Education
Science
Busines
Adver
Print Media
Startup Development
Email Marketing
P &l
Key Account Relationship Building
Public Relations
Websphere Application Server
Search Engine Optimization
Customer Relationship Management
Team Leadership
Coaching
Mentoring
Outdoor Adventures
Roberto Gutierrez Education Details
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San Diego State UniversityLanguage And Communicative Disorders -
University Of WashingtonSpanish
Frequently Asked Questions about Roberto Gutierrez
What company does Roberto Gutierrez work for?
Roberto Gutierrez works for Backcountry
What is Roberto Gutierrez's role at the current company?
Roberto Gutierrez's current role is Director of Brand Marketing.
What is Roberto Gutierrez's email address?
Roberto Gutierrez's email address is rg****@****spb.com
What is Roberto Gutierrez's direct phone number?
Roberto Gutierrez's direct phone number is +120691*****
What schools did Roberto Gutierrez attend?
Roberto Gutierrez attended San Diego State University, University Of Washington.
What are some of Roberto Gutierrez's interests?
Roberto Gutierrez has interest in Kayaking, Language And Communicative Disorders, Rock Climbing, Cycling, Running.
What skills is Roberto Gutierrez known for?
Roberto Gutierrez has skills like Experimental Design, Cognitive Neuroscience, Research, Cognitive Science, Fmri, Data Analysis, Microsoft Excel, Research Design, Teaching, Marketing, Public Speaking, Psycholinguistics.
Who are Roberto Gutierrez's colleagues?
Roberto Gutierrez's colleagues are Timothy Jones, Al Johnson, Daniel Brenes, Cage Kain, Amanda Howell, Jessica Larsen, Vicki Mobley.
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