Representing Consumer Electronic brands from USA, Europe, & Asia that want to develop and grow their business in Latin America.For SALOM AMERICA COMPANY (Motorola Power portfolio):• Defined the portfolio for the region & established the MSRP´s across the channels. • Opened new retail point of sales for the Motorola Power solutions, Liverpool, Amazon, Sears, Sanborns, A-móvil retail stores, Motorola Stores & Motorola e-commerce web site. • Signed Mobo, the main accessory distributor in México to sell in their retail stores (Mobo Shops) & distribute in wholesale to their more than 1000 sub-dealer’s network.• Managed and developed the distribution partnership with A-móvil, one of the main Telcel Cellular distributors in the region, to sell Motorola power solutions at their retail stores & to their dealer’s network. • Review the sell thru/sell out reports to identify opportunities of sell in. • Be the contact with the factory to follow up on order status and expedite deliveries to accelerate the cash conversion cycle. For BINATONE (Motorola Cell Phone Accessories & Audio category): • Increased Margin from 25% to 30% reviewing the line-up, replacing products with low margin. • Increased 20% Central America sales, working with the distributors in special deals for high volume orders with competitive products. • Established a retail price policy at the point of sale reviewing the value chain and all channels, aligning all distributors and commercial conditions. • Launched two new categories, Active Noise Cancellation and true wireless headphones taking space shelf from other brands.

Retail store dedicated to video games.Building a gaming community thru the concept of retail, esports and live playing in one place.

In charge of Purchases, Ecommerce, Marketing, Distribution, Gamers Media and New Business Development.Accountable for the revenue and margin goals, product Strategy, category management, inventories, trade marketing and in store display,

Responsible for the Revenue Growth & Profitability of the Country.Accountable for the expansion of the business & strategy of the Otterbox and Lifeproof brands in MexicoDirect responsibility for the distribution channels, retail presence and expansion.Definition of the annual budget, product portfolio, life cycle management & pricing strategy. Main Accomplishments• Established and MSRP policy across all the channels.• Introduced the Otterbox brand at Best Buy. • Launched a new line of products in Mexico, the Achiever series.• Implemented a quarterly commercial incentives plan for the distributors.

Direct responsibility for the expansion of the business and the commercial strategy for PlayStation in Mexico.Accountable for managing Mexico's P&L, achieving sales targets & maximizing retail presence.Responsible for developing new business partnerships as well as maintaining existing relationships with retailers and partners.Main Responsabilities:• Accountability for the revenue & margin targets.• Development and management of the country budget.• Development and administration of the annual retail activity calendar. • Manage all the PlayStation-dedicated staff in Mexico.

In charge of the Bluetooth and consumer electronic business in México. Commercial Strategies, channel Management Portfolio definition, pricing schemes, Life cycle product management. Responsible for the channel strategy, sell in and sell out goals. Revenue and Margin targets. Quarterly Sales Quota. Experience working with top retailers, cellular carriers Telcel, Nextel, Iusacell and distributors.Direct report to the Latin America General Manager.Main Responsabilities:• Achieve the sales targets, sell in, sell thru and sell out. • Define and implement the commercial strategy for the country.• Maximize retail presence, line up and exhibition.• Define product portfolio and pricing. • Manage the distribution channel.• Manage relationships with retailers and partners. • Forecast and demand planning.In addition to success in sales, I bring knowledge and expertise leading sales and marketing teams.

Responsible of the sales, distribution and management of Key Distributors and Key Retail Accounts.Reporting directly to Companion Products México Head.

Achieve the sell in goals of the Telcel Account , US$200M plus in 2008Management of the relationship with Telcel Commercial and Procurement groups,In charge of the relationship with Distributors,Manage the Lifecycle of products,Control & reduce E&O,Planning of the Short and Long term demand for the Account.

Annual Sales Quota for services,Pricing strategy for OOW and Refurbish services,Management of the Warranty Cost, Service Budget and P&L for the Mexico Service Operations. In charge of the relationship with the Nextel Chief Customer Care Officer and her staff of Directors. Management of the Supply Chain for the iDEN Service Operations in México.

Responsible of the implementation of the infrastructure for the Telcel cellular network. Leaded different groups within Ericsson, Tests, Engineering, Logistics and Installation in Mexico, Sweden and Canada groups towards the same goal, coordinating the completion of the whole turn key project on the committed timeline.