Roberto Baca Gonzalez

Roberto Baca Gonzalez Email and Phone Number

Lead Integrated Business Planning and Performance Operations - Central and South America @ Nike
Mexico City, Mexico
Roberto Baca Gonzalez's Location
Xochimilco, Mexico City, Mexico, Mexico
Roberto Baca Gonzalez's Contact Details

Roberto Baca Gonzalez work email

Roberto Baca Gonzalez personal email

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About Roberto Baca Gonzalez

Executive professional with +20 years of experience working for international companies such as Eli Lilly, AstraZeneca and Mars Wrigley Confections leading supply chain and demand planning processes with focus on critical demand variations and market conditions ( tender vs public sales & consumer channels / categories ). International assignment as expat (Indianapolis) interacting with personnel from different areas, levels, professions and nationalities in 5 continents (USA, Europe, MEA, APAC, Australia and +20 countries CAMCAR / Southern Cone). Highly focused to understand and attack critical revenue-generating factors and committed to exceed objectives and tasks assigned. Specialized in Supply Chain Mgmt, Demand Planning and Forecasting, SAP (P2P Implementation lead), Logistics/Distribution, S&OP/IBP, Procurement, Sales, In-field Operations and New Product Introduction.

Roberto Baca Gonzalez's Current Company Details
Nike

Nike

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Lead Integrated Business Planning and Performance Operations - Central and South America
Mexico City, Mexico
Website:
nikelinkedin.com
Employees:
89
Roberto Baca Gonzalez Work Experience Details
  • Nike
    Lead Integrated Business Planning And Performance Operations - Central And South America
    Nike
    Mexico City, Mexico
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  • Diageo
    Demand Planning And S&Op Manager
    Diageo Aug 2022 - Present
    Mexico
    Responsible for the DMR process in Mexico and S&OP lead to connect the 5 Steps of the S&OP / IBP process in DIAGEO.
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  • Vitivinícola Valbuena
    Logistics & Operations Director
    Vitivinícola Valbuena Jul 2020 - Jul 2022
    Mexico City Metropolitan Area
    Responsible for all the Logistics Operations ( inbound - outbound ), import processes and regional distribution for wines & spirits owned by Grupo Multimedios ( Bodegas Lleiroso, Palacio de Bornos and Casa D'Aristi ).Owner and leader of the S&OP process in Mexico to ensure alignment between Sales, Commercial and Finance. Head of the finance/accounting processes to ensure correct implementation of the P2P cycle.
  • Mars
    Sr. Demand Planning Manager
    Mars Feb 2019 - Apr 2020
    Querétaro Area, Mexico
    Link between Sales, Commercial, Manufacturing and Finance to align strategies and ensure product availability. Responsible for the sales plan (MXP $9,200 Mio/ 55,000 Tons) in 6 categories and 10 channels. Implementation/execution lead of the Demand Management Review in the monthly S&OP processes. Lead the demand team to implement a new planning model for demand review and analysis (RAIZ) providing a more stable demand signal to Supply ( frozen period and new phasing ) and including 2 more KPI’s ( Weekly phasing and WH allocation ) to improve SFA and Service Levels.
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  • Astrazeneca
    Supply And Demand Manager ( Marketing Company Account Manager )
    Astrazeneca Nov 2011 - Feb 2018
    Mexico D.F.
    Link between Commercial (Regulatory, Medical, Finance,Commercial and Sales) and Operations (Mfg Plants) ensuring correct communication and alignment via S&OP / IBP process for MEX & CAMCAR MAC with responsibility for 35% of the strategic sales plan of LATAM equivalent to $ 320 MDD (value) / 22 MDU (volume).Representative and leader for the International area (LATAM / APAC / EMEA plus China, Russia and Australia) in the global launch teams for New Products in the Respiratory line and local leader of the New Products committee in Mexico and CAMCAR ensuring availability of product to achieve successful launches aligned to commercial strategies.Key partner in Divestments (Anaesthetics, Gastro), Acquisitions ( Diabetes, Respiratory) and the coordination of global processes of early market access and Allocation/Prioritisation.
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  • Eli Lilly And Company
    District Sales Manager
    Eli Lilly And Company Jan 2011 - Oct 2011
    Mexico City Area, Mexico
    District Sales Manager responsible for CDMX South, EdoMex, Hidalgo, Sinaloa & Chihuahua. In charge of the Diabetes portfolio w/ Urologists, Endocrinologists, Cardiologists and Internists; Leader launching Insulin analogs and oral hypoglycemic. Important part of the synergy created with business partners ( Boehringer Ingelheim ) to launch Trayenta.
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  • Eli Lilly And Company
    Sales Rep Retail ( Sta Development )
    Eli Lilly And Company Aug 2010 - Dec 2010
    Temp Asignment as Sales Rep. ( Development )
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  • Eli Lilly And Company
    Demand & Replenishment Manager
    Eli Lilly And Company Jul 2006 - Jun 2010
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  • Eli Lilly De Mexico
    Acquisitions Department Head
    Eli Lilly De Mexico Sep 2005 - Jun 2006
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  • Eli Lilly
    Gbip P2P Mrp Business Analyst
    Eli Lilly Oct 1999 - Sep 2005
    Development of "Global Design" to implement SAP P2P and AP modules in all Lilly Affiliates.Conducting Model Office ( Design ), Informal & Formal Testing processes for Canada, UK, Mexico, Italy, PR and Indianapolis´ Lilly Sites.
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Roberto Baca Gonzalez Education Details

Frequently Asked Questions about Roberto Baca Gonzalez

What company does Roberto Baca Gonzalez work for?

Roberto Baca Gonzalez works for Nike

What is Roberto Baca Gonzalez's role at the current company?

Roberto Baca Gonzalez's current role is Lead Integrated Business Planning and Performance Operations - Central and South America.

What is Roberto Baca Gonzalez's email address?

Roberto Baca Gonzalez's email address is ro****@****geo.com

What schools did Roberto Baca Gonzalez attend?

Roberto Baca Gonzalez attended Universidad La Salle, A.c..

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