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Roberto Baca Gonzalez Email & Phone Number
Lead Integrated Business Planning and Performance Operations - Central and South America
at
Nike
1 work email found
@diageo.com
LinkedIn matched
✓ Verified May 2026
4 data sources
Profile completeness 86%
Current company
Role
Lead Integrated Business Planning and Performance Operations - Central and South America
Location
Xochimilco, Mexico City, Mexico
Company size
Who is Roberto Baca Gonzalez? Overview
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Quick answer
Roberto Baca Gonzalez is listed as Lead Integrated Business Planning and Performance Operations - Central and South America at Nike, a company with 89 employees, based in Xochimilco, Mexico City, Mexico. AeroLeads shows a work email signal at diageo.com and a matched LinkedIn profile for Roberto Baca Gonzalez.
Roberto Baca Gonzalez previously worked as Demand Planning and S&OP Manager at Diageo and Logistics & Operations Director at Vitivinícola Valbuena. Roberto Baca Gonzalez holds Bachelor, Engineering from Universidad La Salle, A.C..
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*@diageo.com
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Profile bio
About Roberto Baca Gonzalez
Executive professional with +20 years of experience working for international companies such as Eli Lilly, AstraZeneca and Mars Wrigley Confections leading supply chain and demand planning processes with focus on critical demand variations and market conditions ( tender vs public sales & consumer channels / categories ). International assignment as expat (Indianapolis) interacting with personnel from different areas, levels, professions and nationalities in 5 continents (USA, Europe, MEA, APAC, Australia and +20 countries CAMCAR / Southern Cone). Highly focused to understand and attack critical revenue-generating factors and committed to exceed objectives and tasks assigned. Specialized in Supply Chain Mgmt, Demand Planning and Forecasting, SAP (P2P Implementation lead), Logistics/Distribution, S&OP/IBP, Procurement, Sales, In-field Operations and New Product Introduction.
Current workplace
Roberto Baca Gonzalez's current company
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Nike
10 roles
Roberto Baca Gonzalez work experience
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Demand Planning And S&Op Manager
CurrentResponsible for the DMR process in Mexico and S&OP lead to connect the 5 Steps of the S&OP / IBP process in DIAGEO.
Aug 2022 - Present
Logistics & Operations Director
Vitivinícola Valbuena
Responsible for all the Logistics Operations ( inbound - outbound ), import processes and regional distribution for wines & spirits owned by Grupo Multimedios ( Bodegas Lleiroso, Palacio de Bornos and Casa D'Aristi ).Owner and leader of the S&OP process in Mexico to ensure alignment between Sales, Commercial and Finance. Head of the finance/accounting.
Jul 2020 - Jul 2022
Sr. Demand Planning Manager
Link between Sales, Commercial, Manufacturing and Finance to align strategies and ensure product availability. Responsible for the sales plan (MXP $9,200 Mio/ 55,000 Tons) in 6 categories and 10 channels. Implementation/execution lead of the Demand Management Review in the monthly S&OP processes. Lead the demand team to implement a new planning model for.
Feb 2019 - Apr 2020
Supply And Demand Manager ( Marketing Company Account Manager )
Link between Commercial (Regulatory, Medical, Finance,Commercial and Sales) and Operations (Mfg Plants) ensuring correct communication and alignment via S&OP / IBP process for MEX & CAMCAR MAC with responsibility for 35% of the strategic sales plan of LATAM equivalent to $ 320 MDD (value) / 22 MDU (volume).Representative and leader for the International.
Nov 2011 - Feb 2018
District Sales Manager
District Sales Manager responsible for CDMX South, EdoMex, Hidalgo, Sinaloa & Chihuahua. In charge of the Diabetes portfolio w/ Urologists, Endocrinologists, Cardiologists and Internists; Leader launching Insulin analogs and oral hypoglycemic. Important part of the synergy created with business partners ( Boehringer Ingelheim ) to launch Trayenta.
Jan 2011 - Oct 2011
Sales Rep Retail ( Sta Development )
Temp Asignment as Sales Rep. ( Development )
Aug 2010 - Dec 2010
Demand & Replenishment Manager
Jul 2006 - Jun 2010
Acquisitions Department Head
Sep 2005 - Jun 2006
Gbip P2P Mrp Business Analyst
Development of "Global Design" to implement SAP P2P and AP modules in all Lilly Affiliates.Conducting Model Office ( Design ), Informal & Formal Testing processes for Canada, UK, Mexico, Italy, PR and Indianapolis´ Lilly Sites.
Oct 1999 - Sep 2005
1 education record
Roberto Baca Gonzalez education
FAQ
Frequently asked questions about Roberto Baca Gonzalez
Quick answers generated from the profile data available on this page.
What company does Roberto Baca Gonzalez work for?
Roberto Baca Gonzalez works for Nike.
What is Roberto Baca Gonzalez's role at Nike?
Roberto Baca Gonzalez is listed as Lead Integrated Business Planning and Performance Operations - Central and South America at Nike.
What is Roberto Baca Gonzalez's email address?
AeroLeads has found 1 work email signal at @diageo.com for Roberto Baca Gonzalez at Nike.
Where is Roberto Baca Gonzalez based?
Roberto Baca Gonzalez is based in Xochimilco, Mexico City, Mexico while working with Nike.
What companies has Roberto Baca Gonzalez worked for?
Roberto Baca Gonzalez has worked for Nike, Diageo, Vitivinícola Valbuena, Mars, and Astrazeneca.
How can I contact Roberto Baca Gonzalez?
You can use AeroLeads to view verified contact signals for Roberto Baca Gonzalez at Nike, including work email, phone, and LinkedIn data when available.
What schools did Roberto Baca Gonzalez attend?
Roberto Baca Gonzalez holds Bachelor, Engineering from Universidad La Salle, A.C..
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