Roberto Borroni Email & Phone Number

Lausanne, Vaud, Switzerland

Lausanne Area, Switzerland

Product management and business development for Connected TVs and security product lines.Product strategy definition and execution with SAFe Agile product development methodologies.Managing full products life cycle.Focus on broadcast hardware based and software based solutions, and on Direct to TV solutions for connected and unconnected environments, for Broadcasters, Cable, IPTV and OTT players, available on premises, private cloud and AWS.Ensure availability of all required materials to introduce products to Customer and support Presales and Marketing activities.Interacting with all internal stakeholders to ensure needs and requests are properly planned and prioritized based on business value.Secure roadmap based on market, customer and internal requirements.Streamline multiple product lines optimizing development and operational costs.

Cheseaux-Sur-Lausanne

Working in the Product and Portfolio Management Department, managing evolution of product lines through an Agile R&D development team.Responsible for entire life cycle of broadcast product lines defining roadmap and short/medium & long-term strategies through market requirements and positioning.Providing pre-sales support by contributing to responses to tenders and building collaterals to support marketing activities.Defining and negotiating security policies and frameworks with CustomersActing as Business Owner and implementing Product Portfolio strategy in a Scaled Agile Framework product development context

Co-founded the leading web site in Italy offering information and guides to support people during the transition from analog to digital television in Italy.Increasing business through affiliate and sponsoring initiatives.Hands-on experience with HTML, PHP, CSS, Javascript, SQL, Wordpress, Google AdSense and Analytics, Amazon Affiliates Program and integration of third party web adv and AI-based solutionsAcquired by Smart Switch in May 2021

Cologno Monzese, Italy

Headed the department in charge of the content protection systems for Pay Tv linear and non linear services. Responsible for PayTV activities program and project management and for infrastructures, network and broadcast systems architecture design, maintenance, operations and evolution.CTO budget management, security agreement negotiation with Content Owners and legal agreements.TIVUSat service program management..Deputy of CSO for Mediaset Premium Pay Tv and TIVUSat services.

Cologno Monzese, Italy

Managed conditional access, network and broadcast systems engineering, integration, maintenance, evolution and deployment. Expertise and project management experience on VOD, HD, IPTV and OTT services implementation and launchSecurity Officer for Mediaset Premium and TivuSAT services.

Cologno Monzese, Italy

R&D project manager in the digital television domain as Digital Terrestrial MHP Set-Top box expert with in-depth knowledge of DVB standards and digital broadcast platforms. Defined the technical specifications for the launch of Digital Terrestrial FTA and Pay TV services, managed the implementation of UI/UEX applications and integration of CAS, built the QA Labs and defined the processes for the certification of Pay TV enabled devices... Active collaboration in DVB and DGTVi technical groups.Author of MHP Conditional Access APIs adopted by DVB and DGTVi.

Author of the 2 editions of the book "La TV digitale terrestre - Manuale per il professionista della televisione", together with Mr. Davide Turi, a publication helping professionals in the transition from analog to digital television.

Milan Area, Italy

Developed solutions on Satellite and Terrestrial set-top boxes for free to air and PayTV developing UI/UEX, applications, drivers and integrating OpenTV & MHP middlewares and NDS & Conax conditional access system.Expertise in C and Java on Embedded RTOS, Linux and Windows platforms.

Master'S Degree, Telecommunication

Final work in "Digital Image Processing and Transmission" regarding use of Mpeg-4 system architecture for broadcasting multimedia content.

Digital Disruption - Digital Transformation Strategies

Strategy In The Age Of Digital Disruption