HALEON (a GSK spin off)

- Scope for Operations: In charge of three Commercial Excellence areas for Mexico market: Sales Operations (Analytics and visibility), Expert (Medical Detailing for Oral Care Brands) and Sales Effectiveness (Field Force deployment and Incentives calculation).• Sales Operations: Planning and execute the actual Joint Venture information and KPI’s between Pfizer and GlaxoSmithKline across: optimizing data flow in two business, maximize capabilities with actual resources, maximize visibility to complete organization across flawless communication and clear KPI’s.• Sales Execution: in order guarantee business operations, we develop “Deployment 2020” for execution Field Force, look for efficiency between two task forces, we achieved 51% market wighted distribution with the half of resources.• Kpi’s Definition: Stablish a complete whole scope for SiT (Stock In Trade) calculation for both Joint Venture, across Mexico and being an example for the application across the WiderLatam Region, working with regional markets to implement the complete initiative.

- Redefine Sales Force Effectiveness area: Planning and execute a “6 months plan” presented to General Manager across: optimizing the traditional sales model to maximize impact with customers, enabling sales drivers (Sales Quotas, sales force sizing and alignment, incentives structure, sales automation and agile KPI’s follow up an execution).-Ensure flawless execution and customer engagement: In order to get business perfect store, we develop “Deployment 2019” for execution Field Force, we aligned and segmentate 3 different sources of data: market size, customers consumption and Golden Stores audit, we achieved +2pp of market weighted distribution (53% to 55%), this efficiency was made with the same FTE’s structure (115) and we deliver insights to POS trade investment (counters, headers, special rent spaces for pharmacy chains and SSS).-Customer sales opportunities across analytics: Detected opportunities through accurate analyses sell in, sell out and inventories developing the CPA model (Collaborative Planning Agreement) whom achieved an efficient connection between sales and demand planning areas.-Performance Management: Incorporate 2018 C&C season bonus incentive plan to reward high performing Business Developers (Regional KAE’s), we achieved +25% sell through growth in regional customers with $120k (LC) incentives investment, we replicated and maintained this incentives model through the coming seasons,-Automation & Performance tools: Developing of “Data Management Model”, designing the structure, storage and consulting of (sell out, sell in, inventories), achieving a fastest response to data disposition (ex. Sell out info request from 3 days to 1),

-Position the new role into business: Collaborate into the role definition together with the Commercial excellence manager, defining: Data and quotas official source, days of inventory report and follow up, enhance the sales analytics service for sales area and continue the CORe initiative in Sell Out and Sell In modules.-Detect Sales Opportunities: Evaluate, track and measure commercial initiatives, processing all the information needed, setting objectives in conjunction with the initiative leader, processing results, providing conclusions and insights of the results and giving a recommendation to continue, stop or increase the scope of the initiatives.-Analytics and controlling: Management and analysis of databases of sales, investments, sell in, sell out, inventories and returns for all customers and distribution channels of the company, through best practices of data management.-Quota Definition: Control and estimation of sales quotas with Sales and Demand Planning (Forecast, Valuation of units and mix of volumes per account), with weekly follow up with Sales Director and Channel Managers

-Responsible for information flux and KPI's analysis for commercial and demand planning areas, in order to improve commercial's budget profitability, optimize inventory distribution and optimize client's portfolio.-Source of Scorecarding: Being the official source for launching initiatives such as, Disney Princess, Minions and blockbusters for: Sales Director, Brand Managers and Sales teams.-In collaboration with Sales Admin. Manager, leading the Booking agreement to Q4 seasonality, giving the clarity of: Inventory disposition, coming product arrivals, customer’s roles through marketing strategy and “big bets” for seasonality.

-Coordination and monitoring of national accounts: plan, forecast, risks, investments, returns, among others, with direct communication to sales director and GM.-CPFR role for Benavides and HEB: Enhance a profitable growth of sales (+8% across instock basics), increase point of sales Instock in the first year (80% to 95%), reduce and controlling DOH, improve forecast assertiveness (86% to 93 %) and active participation in joint planning with clients and key account managers, playing the analytical and numerical role into negotiations. -Detection of business needs and opportunities through information management analysis of: Retailers, pharmacy chains and wholesalers (sell out, sell in, inventories).

-Controlling the area Budget of $1.1M (LC), develop the KAIZEN methodology in the KPI’s follow up to multifunctional teamwork’s.-I participated in regional Maintenance Workshop in South Carolina, with the maintenance leaders across Americas.