Founder of the company WIN; which is dedicated of developing, marketing and commercializing different sporting events.Responsible to direct the local team that develops BTL sporting activities in high traffic locations, event sponsorship programs and operate own sporting events.

Currently leading regional operations in all Central American countries and Mexico. Working together with local in-country teams, logistics, marketing and key account programs. Developed the logistics and distribution channel for key accounts through our USA and Mexico operation. Accountable for regional P&L, market development and new product/brands launches.•Responsible in developing new company division Trixo Retail Services www.trixosolutions.com Develop… Show more Currently leading regional operations in all Central American countries and Mexico. Working together with local in-country teams, logistics, marketing and key account programs. Developed the logistics and distribution channel for key accounts through our USA and Mexico operation. Accountable for regional P&L, market development and new product/brands launches.•Responsible in developing new company division Trixo Retail Services www.trixosolutions.com Develop five main services; merchandisers, in store marketing (demos), BTL, sports marketing, marketing intelligence. Show less

Co-founder of Delcam Group which develops manufactures and commercializes three main categories: Technology, home & decor accessories and foods. With business markets in Canada, US, Mexico, South and Central America. Executive Vice-President of Sales•Responsible of developing the annual strategic sales and operational plan for USA, Mexico and Central American markets. This covers assuring and supporting:Effective brand growth and penetration in each market by optimizing… Show more Co-founder of Delcam Group which develops manufactures and commercializes three main categories: Technology, home & decor accessories and foods. With business markets in Canada, US, Mexico, South and Central America. Executive Vice-President of Sales•Responsible of developing the annual strategic sales and operational plan for USA, Mexico and Central American markets. This covers assuring and supporting:Effective brand growth and penetration in each market by optimizing profitability in each country Coordinate with Sales managers and local distributors to commercialize our brands in each country with key accounts in each marketEffective sales and distribution program in order to reach the correct price strategy and structure for each marketReport company`s financial performance and new strategies to Board of Directors and analyzed target plans in order to take strategic decisions for the company`s profitability Show less

Buyer, Price Smart Mexico, November 2000-September 2003• Opened and developed Price Smart Mexico operation in various cities; Irapuato, Celaya, Queretaro, México City together with local Mexican team. • Responsible of buying Automotive, hardware, sporting goods, home furniture, jewelry, road shows, and Patio & garden departmentsBuyer, Pricesmart Costa Rica, • Responsible of buying food categories, liquor, Tabaco, sundries, health & beauty, technology and general… Show more Buyer, Price Smart Mexico, November 2000-September 2003• Opened and developed Price Smart Mexico operation in various cities; Irapuato, Celaya, Queretaro, México City together with local Mexican team. • Responsible of buying Automotive, hardware, sporting goods, home furniture, jewelry, road shows, and Patio & garden departmentsBuyer, Pricesmart Costa Rica, • Responsible of buying food categories, liquor, Tabaco, sundries, health & beauty, technology and general merchandise. • Introduced wholesale program with small businesses around each local club store • Exceeded annual budgets and increased comparative annual sales • Developed annual road show program exceeding monthly sales goals. Show less