Roberto Casas Rudbeck Email & Phone Number

Stockholm, Se

Raleigh, Nc, Us

Rebuilding the marketing team after Covid while repositioning for growth, I have re-set the team structure, brought in new talent and developed a new brand strategy alongside direct-to-consumer advertising, loyalty programs, marketing campaigns, physician training and brand communications. We have delivered significant revenue growth through targeted promotions and outpaced the competition through initiatives such as the disruptive “Beauty On Your Terms” campaign for Xeomin.

Raleigh, Nc, Us

Established the upstream marketing capability following separation of the company into Aesthetics and Therapeutics, creating a Global Strategic Marketing department for our injectables portfolio )Xeomin, Radiesse and Belorero). Key outcomes include embedding strategic marketing governance across regions, establishing uniform global branding for three distinct product lines and delivering first-in-sector online interest for our flagship brand Xeomin with the launch of our first global celebrity endorsement with Gwyneth Paltrow, driving record awareness for Xeomin and Merz Aesthetics.

Raleigh, Nc, Us

Appointed in a transformational role to create a device-marketing division and refresh of the Ultherapy brand, spearheaded the turnaround and 56% growth of Ultherapy. Revamped the brand with priority on B2B and DTC strategies and tactics. Positioned Ultherapy as the Gold Standard in non-invasive lifting and tightening through thought leadership and KOL engagement, gaining consensus among top global KOLs.

Malmö, Se

Reporting to the CEO. Responsible for leading and managing all activities associated with sales, delivery and operations:• Redesigning sales process and pricing strategy• Development and execution of business plan to expand business into new accounts globally• Design strategy, identify and cultivate key relationships, and establish value generating partnerships within the life sciences industry• Hiring, training, leading, coaching, and mentoring the sales and delivery team. • Managing daily and weekly activities, pipelines, forecasts and closed deals to ensure above quota results based on successful pipeline management • Supporting the sales team in their sales meetings with prospects_______________________________________________________________________________Trialbee is an independent software and service provider specialized in clinical research applications. Trialbee accelerates medical research, engaging people in trial opportunities and providing innovative solutions in order to bring groundbreaking treatments to patients faster. Our cloud based solution combines smart technology with a unique methodology to enhance the clinical trial process.Red Herring Global Top 100 winnerRed Herring Europe Top 100 winner

Newport Beach, California, Us

Responsible for the development and execution of a comprehensive marketing strategy for advanced skin care products in North America:• Successfully developed and managed several high impact new product launch campaigns to drive awareness, trial and conversion, and penetrate market.• Directed and manage the spending, pricing, product packaging, media promotion and copy strategies as well as driving top line growth and bottom line improvements.• Revamped positioning for our key product line and launched new customer acquisition programs, contributing to YOY growth of 110%.• Partnered with sales leadership team to develop new sales programs, pricing strategies, advise on consumer and trade approaches as well as collect valuable insights on emerging trends._____________________________________________________________________________ALPHAEON Corporation is a social commerce company with the goal of transforming self-pay healthcare in partnership with board certified physicians, ensuring access to leading advancements in lifestyle healthcare. For more information, please visit www.alphaeon.com.skIN3 is a new generation of advanced skin care that incorporates some of the most advanced and sophisticated anti-aging technology available in the market. skIN3 products contain the key ingredient DermaTriPlex™, which combines three patented skincare technologies: Novasome®; RHA Resilient Hyaluronic Acid®; and TruCollagen™ to maximize skin improvement. PROVOQUE Facial Serum contains cell-derived growth factors and uses StemBlast, a proprietary culture media containing microelements, amino acids, vitamins, antioxidants, proteins, lipids and carbohydrates to help improve the appearance of skin.

New Brunswick, Nj, Us

Responsible lead for several successful US and International product launches, and global project executions. Led definition of the Mentor Brand internationally and drove worldwide marketing efforts to deliver annual top line growth consistent with strategic plan expectations across multiple segments.• Designed and executed the most significant launch in Mentor's history, finishing 160% to plan within first three months and exceeding management expectations.• Originated and launched an industry leading warranty program to differentiate offering from competition, solidifying product leadership.• In close collaboration with clinical team and subject matter experts, defined and developed scientific publication tactics to support strategy, resulting in enhanced KOL engagement and 10 publications and presentations at international conferences and peer reviewed journals in 2014.• Identified, evaluated and launched strategic initiatives in Latin America that exceeded business plan by 31%.• Developed and implemented comprehensive portfolio optimization/rationalization strategy; streamlined 10% of portfolio SKUs which increased manufacturing capacity and output capabilities.• Led cross functional team to gain alignment, establish training and build pipelines to accelerate momentum and support of world-wide re-launch of Body Aesthetics product portfolio to augment product offerings in Fat Grafting segment. • Increased organizational product launch abilities through development and implementation of Launch Excellence program globally which ensured successful launch of new product lines in Europe, Latin America, and Asia Pacific markets.

New Brunswick, Nj, Us

Lead identification and execution of global brand alignment opportunities to enhance brand awareness. Oversee all portfolio optimization efforts; analyze business, isolate options and provide recommendations to Executive Team. Lead development and implementation world wide of a mobile marketing initiative that allows on-demand access to marketing materials, sales data, and interactive sales aids by sales team.• Launched new brand strategy for Mentor; crafted brand launch tool box with brand and naming guidelines, and coordinated global deployment; Achieved significant savings by leveraging internal resources vs. agencies; recognized through receipt of Marketing Mastery Award for Brand Strategy, the sole winner in nine business units. • Rolled out marketing technology platform, Mentor E OnCall, an iPad application to North American sales force of 100+ representatives at national sales meeting; and expanded to Europe, Middle East and Africa sales teams.

New Brunswick, Nj, Us

Orchestrated all aspects of new product development/ pipeline for Breast Aesthetic Brand Architecture and Portfolio Organization- analyzed and assessed all financial, market, regulatory and trademark implications and scenarios associated with new organization and the integration of a new product line into Mentor portfolio. Developed and implemented comprehensive deployment plans._______________________________________________________________________________Mentor Worldwide LLC is a medical device company engaged in the development, manufacture and sales of medical products for the global aesthetic market, which includes plastic and reconstructive surgery. Its product portfolio consists of breast implants, capital equipment, consumables and facial rejuvenation products. Its breast implants are used in both breast augmentation and breast reconstruction. Mentor has manufacturing and research facilities in the US, the Netherlands and Mauritius. The company operates as a business unit of Johnson & Johnson reporting through the Global Surgery Group.

New Brunswick, Nj, Us

• Led start-up; recruited and trained staff, partnered with key leaders, defined marketing plan; coordinated all aspects of launch including regulatory, logistics sales and marketing. • Managed one Product Manager and 5 sales representatives• Provided ongoing support for marketing strategy and plan implementation in Nordic region through leadership and development of a team of five direct reports. • Monitored and analyzed sales, market trends and pricing, preparation of 12-month rolling forecasts, financial reports and management of P & L._______________________________________________________________________________Biosurgery is an area dedicated to aid in surgery by focusing on an array of technologies to minimize intra- and post-operative complications. Solutions comprise innovative, biologically based products for surgical conditions that are often difficult or expensive to manage.Ethicon™ Biosurgery (A Johnson & Johnson company) offers a variety of hemostatic products, such as EVITHROM® Thrombin, Topical (Human), EVICEL® Fibrin Sealant (Human), SURGIFOAM® Family of Products and SURGICEL® Family of Absorbable Hemostats and SURGIFLO® Hemostatic Matrix

New Brunswick, Nj, Us

Led all components of marketing strategy design and implementation for assigned area through influential leadership and education of sales representatives and sales managers.

Rahway, New Jersey, Us

Led marketing strategy design and execution for REMICADE™, managed budget, trained sales team and monitored competitive developments in Sweden, Denmark, Norway and Finland._______________________________________________________________________________REMICADE™ (Infliximab), is a biological therapy initially approved by the U.S. FDA in 1998. Remicade is used to treat multiple autoimmune or immune deficiency- related conditions and diseases such as: Crohn's disease, Ulcerative colitis, Rheumatoid Arthritis, Plaque Psoriasis, Ankylosing Spondylitis, and Psoriatic Arthritis.Remicade acts to block TNF (Tumor Necrosis Factor), subtype TNF-α.

Rahway, New Jersey, Us

Developed and managed strategic marketing plans and associated budget for Dermatology portfolio. Trained sales force, designed advertising and promotional materials and ensured supply continuity by collaborating with Logistics Manager._______________________________________________________________________________Schering-Plough (now a part of Merck) is a global pharmaceutical company which discovers, develops and markets new therapies and treatment programmes. It also has a animal health business as well as consumer brands of foot care, over-the-counter and sun care products.Schering-Plough maintained a leadership position in the dermatology segment with product like:LOTRISONE (clotrimazole and betamethasone dipropionate), a topical antifungal/anti-inflammatory cream.ELOCON (mometasone furoate), a mid-potency topical corticosteriod.DIPROSONE (betamethasone) lines of high-potency topical steroids.

Rahway, New Jersey, Us

Managed brand budget. Expanded sales in Sweden’s leading health-care region of Stockholm-Uppsala.

Rahway, New Jersey, Us

Completed trainee program and awarded independent sales region in Stockholm/Uppsala.Completed special projects and covered for absent colleagues.

Presented political and economic reports from Nordic region; maintained public and diplomatic relations with Swedish government and other nations.

Diploma, Marketing And Finance

40 P, Latin American Social Studies

Doctor, Veterinary Medicine

High School Degree