As a Senior UX Designer for internal management, my central responsibility is to design and develop innovative and user-centric experiences for all employees within the organization. This involves engaging in extensive collaboration with stakeholders across different departments to gain a comprehensive understanding of their pain points, challenges, and aspirations. By conducting in-depth discussions and workshops, I gather detailed requirements and insights to ensure that the solutions we create are precisely aligned with their unique needs.In addition to stakeholder engagement, I conduct focus groups and user research to gain a thorough understanding of the end-users' preferences, behaviors, and expectations. This involves gathering qualitative and quantitative data to inform our design decisions and ensure that the final products resonate with the intended audience.Furthermore, I leverage prototyping tools such as Figma and Adobe XD to create interactive and visually compelling prototypes of the final designs. This allows us to gather feedback early in the design process and iterate on the designs based on user input.Collaborating closely with developers, I ensure that the design vision is effectively translated into the final product. By maintaining open lines of communication and working in tandem with the development team, we ensure that the user experience design aligns seamlessly with the technical implementation while adhering to our brand guidelines and overall design principles.

Introducing TechBites.Ai, formerly RconR Design Studio: A creative and tech-driven agency specializing in mobile app design and branding. Our hands-on team powers startups and accelerates established brands with seamless design and development solutions, all under one roof.

In my capacity as a UI designer for the City of San Bernardino, I was tasked with creating UI guidelines and prototyping web and app experiences. In order to accomplish this, I collaborated closely with project managers and engineers to gather and evaluate user requirements. My responsibilities included designing graphically appealing user interface elements such as menus, tabs, blocks, fully-responsive sites, and widgets. Additionally, I developed UI mockups and prototypes that clearly illustrated how sites functioned and appeared. To achieve this, I created original graphic designs, such as images, sketches, and tables, and prepared rough drafts to present to internal teams and key stakeholders. In the course of my work, I was able to identify and troubleshoot UX problems, and make necessary layout adjustments based on user feedback. Adhering to style standards on fonts, colors, and images, I created rapid prototypes to validate design concepts with stakeholders and customers. I maintained effective communication and collaboration with clients and internal teams, and designed user experiences from low-fidelity sketches to clickable web-based prototypes and hi-fidelity pixel-perfect mockups.

I worked as the Senior Digital Designer for Newegg.com, which is one of the largest tech-focused e-tailers in the United States, second only to Amazon. My responsibilities included creating weekly and monthly digital campaigns, developing e-commerce pages, prototyping apps, and creating branding experiences.On a daily basis, I worked with Product Owners to gather clear business requirements and deliver designs on time. I also created visually appealing ad designs that catered to a target audience, ensuring consistency in tone, voice, graphics, content, and readability across all materials. Additionally, I designed and developed responsive website templates for new product launches and large annual campaigns. My role involved collaborating with cross-functional teams to ensure the designs aligned with the company's overall branding and marketing strategies. I also conducted user testing and gathered feedback to improve the user experience and design elements continuously.

I led the creative direction for Nikken consultants, overseeing all aspects of branding. I spearheaded the successful redesign of product landing pages and an online self-serve advertising solution. Additionally, I was responsible for creating and developing engaging weekly email announcements and promotions. I also collaborated with backend developers to produce detailed high-fidelity mockups, wireframes, and workflows. Furthermore, I worked closely with front-end developers and QA to ensure the seamless implementation of all designs.

XIOS was an MLM startup in Irvine, CA, with the promise of a new product for an entrepreneurial audience. I was responsible for designing, developing, and managing developers based in Queretaro, Mexico.My responsibilities included:- Designing a brand new MLM eCommerce app website- Leading a remote team of engineers based in Queretaro, Mexico- Designing web and iOS applications for consultants- Using a systematic UI/UX design process to ensure a high level of success for each project delivered- Working with and communicating with product owners daily to gather clear business requirements and deliver designs on time- Creating wireframes, interactive prototypes, and high-fidelity visual UI design mockups- Participating in client usability studies and testing- Working hands-on with the development team daily, assisting with HTML/CSS to ensure accurate design implementation.

In my role as the Senior Art Director, I took on the responsibility of crafting a unique and compelling visual identity for the upcoming "Action Wobble" line of products. This involved a deep dive into understanding the brand's essence and target audience, allowing me to create a design that would resonate with the consumers.In addition to this, I had the opportunity to lead various UI/UX design projects, overseeing them from the initial concept phase to the final production stage. This included working closely with cross-functional teams to ensure that the designs not only met the aesthetic requirements but also aligned with the overall brand strategy and user experience goals.Furthermore, I had the privilege of guiding a team of creative professionals, collaborating on the conceptualization, design, and production of innovative marketing materials. This involved brainstorming sessions, design reviews, and iterative improvements to ensure that the final assets effectively communicated the brand's message and values.Beyond these responsibilities, I dedicated myself to maintaining our corporate website, ensuring that it reflected the latest brand guidelines and provided an engaging experience for visitors. Additionally, I took on the challenge of developing an exceptional user-centered design solution and UI design for the new "Action Wobble" website, considering factors such as user flow, visual hierarchy, and interactive elements to create an intuitive and visually appealing digital platform.Overall, this role provided me with the opportunity to not only showcase my creative and design skills but also to collaborate with a talented team to bring compelling visual experiences to life for the "Action Wobble" brand.

Grupo Gallegos is a well-established advertising agency known for its expertise in developing strategic marketing solutions tailored specifically for the Hispanic audience. During my tenure at the agency, I had the opportunity to contribute to several impactful projects for MAKITA Industrial Power Tools, a renowned player in the industry. In my role, I was responsible for not only conceptualizing innovative ideas but also meticulously crafting visually compelling designs and overseeing the production of a wide range of collateral materials, including print materials, digital assets, and promotional items. This involved collaborating closely with the creative team, engaging in market research, and ensuring that the messaging and visuals resonated effectively with the target audience. It was a rewarding experience that allowed me to hone my skills in understanding and catering to the unique needs of the Hispanic market, while also delivering results that aligned with the client's objectives.

During my tenure at "En Tu Lengua Communications," I led various projects involving the management of direct mail and online campaigns for Time Warner Cable and Kaiser Permanente. Throughout this period, I spearheaded the development of successful new campaigns targeting the national Hispanic audience in collaboration with a highly creative writer.

In my role as a Junior Art Director, I had the exciting opportunity to contribute creatively to several renowned brands, including Coors Brewery Company, Carhartt, and Miller Lite. My primary responsibility was to conceptualize and craft designs that captured the essence of these brands. This involved the production of various collateral materials, as well as the creation of eye-catching POP/POS displays and culturally tailored websites with a focus on engaging the Hispanic market.One of the most fulfilling aspects of my role was the in-depth exploration of cultural nuances and preferences to ensure that our designs and concepts deeply resonated with our target audience. This required a high level of cultural sensitivity and a keen understanding of the specific preferences and trends within the Hispanic market.Beyond this, I also played a pivotal role in web design projects for Coors Light and actively contributed to online advertising campaigns. This involved working closely with cross-functional teams to ensure that our designs and concepts seamlessly integrated with the brand's messaging and overarching marketing objectives.Utilizing my creative aptitude and cultural insight, I was able to develop captivating designs and concepts that effectively captivated the Hispanic market for these influential brands. This involved a continuous process of refining and adjusting designs based on feedback and market insights, ultimately leading to successful and impactful visual strategies for these brands.

In my position as a Production Artist, my primary responsibility was to meticulously craft print mechanicals in strict accordance with the most stringent printing standards. This involved not only creating the mechanicals but also ensuring that they met all necessary specifications for flawless printing. Additionally, I played a crucial role in organizing, manipulating, and retouching digital imagery to enhance their quality and visual appeal. This entailed utilizing advanced software and techniques to bring out the best in the digital assets, ensuring that they were optimized for their intended use. Whether it was adjusting colors, refining details, or seamlessly integrating elements, I took great care to ensure that the final output was of the highest quality. This attention to detail and dedication to precision were essential in delivering top-notch visual materials for various projects and maintaining the high standards expected in the industry. My role demanded a keen eye for detail, technical proficiency, and a deep understanding of printing and digital imaging processes, all of which I consistently brought to the table to achieve exceptional results.

Logistik Media was a small design studio that specialized in providing comprehensive design solutions to small businesses, catering to their diverse marketing needs. We take pride in our ability to understand each client's unique requirements and tailor our services to help them stand out in their respective industries.As the sole designer at Logistik Media, I embraced the challenge of creating visually appealing and effective designs across various platforms. My responsibilities included designing and developing intuitive and engaging websites that showcased our clients' products and services and reflected their brand identity. Additionally, I crafted eye-catching web banners and commercial banners to enhance our client's online presence and advertising efforts.One of the most exciting aspects of my role was designing unique brand identities for our clients. I delved deep into understanding their vision, values, and target audience to create logos, color palettes, and visual elements that truly represented their brand essence.Moreover, I had the opportunity to unleash my creativity by designing original graphics for car magnets and car wraps. These designs served as mobile advertising for our clients, allowing them to reach a wider audience as they traveled throughout their local areas.Overall, my experience at Logistik Media was incredibly fulfilling as I had the chance to work closely with our clients, understand their needs, and bring their visions to life through impactful and compelling designs.