Serving as a Advisory Board member at Skin In The Game and working with CEO, Scott Newall to unlock capital for early and growth stage startups in sports and human performance. Based out of London, UK, Skin In The Game is a FCA-regulated investment group of angels and family offices, investing in startups with the potential to transform how we live, train and play. Other Board Advisors to the group include Joe Foster, the Founder of Reebok and Alistair Brownlee MBE, 2x Olympic Champion, Triathlon.

Constructive Rebels is a transformation company. We’ve built a proven system that helps individuals and organizations to overcome the barriers – such as fear, habits and routine - and to focus on the sources required to create breakthrough change. Grounded in years of experience from companies like Microsoft & Google, we are using new tools, and re-designed tools, to help individuals and organizations break rules that hold them back, in a constructive way, dream bigger, and create measures that can guide anyone navigating new territory. WHAT WE DO> Helping corporates and government entities drive innovation, through startups > Setting up successful growth labs and accelerators in-house > Breaking rules in a constructive way by doing experiments> Growth strategies, culture setting, decision-making for innovative leaders> Mentorship and venture building for growth-stage startupsWHO WE SERVEFor large corporates who want to be innovative as start-ups, and for growth-stage startups who want to think big

Started Microsoft for Startups Middle East & Africa new business unit from scratch.Responsible for the strategy, P&L, investments and initiatives of Microsoft’s transformation plans with startups and VCs for the Middle East & Africa region.Built and launched a new VC fund (fundraised $15m from UAE/Saudi government entities and deployed initial investments in 15 startups).Spearheading initiatives and strategic partnerships with governments, international organizations, NGOs, VCs, investors, Family Offices, ecosystem players and enterprises to support innovative startups, skill the current and future workforce, influence policy-making and fuel a knowledge-based digital economy to enhance Middle East & Africa’s global competitiveness.

Serve as head of sales & marketing, charged with formulating strategic direction by recruiting, onboarding and leading a team of +20 people, operating across Emerging markets to support aggressive growth on Google Marketing Platforms. Run Google Marketing Platforms business (commercial) in EMEA Emerging Markets (Middle East, Africa, Russia, Turkey, Israel) and regional sales transformation programs related to sales execution and pipeline generation. Growing the business (actual) to 150% YoY.Planning and executing digital marketing strategies. Designed and rolled out a new sales operating model for the region including cadence, collaboration, organization, roles and responsibilities, including KPIs.Coaching first line of managers to successfully lead, motivate and manage their teams.Got the highest rate across the EMEA management team in the annual Google Geist manager survey across all relevant dimensions, including Retention, Performance Management, Career Development, Well-being, Priorities, Acting on Feedback, Getting Work Done and Managing Teams.

Hired, built and managed a team of Sales Executives across 9+ countries to launch, commercialize and sell Google's suite of Analytics products in Southern Europe (France, Italy, Spain), Eastern Europe (Russia, Poland, Czech Republic), Middle East, Turkey and Africa. Responsible for defining and executing our Go-to-Market in Strategic Accounts segment, as well as aligning with Global team (working closely with Global Director). Coaching our strategic sales team, leading internal and external ecosystem, driving pipeline development, engaging directly with c-level executives and value realization. Grew company’s revenue and number of clients by over 5x within 3 years, overachieving sales targets 11 quarters in a row and our suite of products were adopted by most of the largest advertisers across Southern and Eastern Europe, Middle East and Africa.

Leading a team of highly talented Solution Consultants who empowered Google’s biggest Agencies and Advertisers with successful results by leveraging and adopting our DoubleClick product.Team empowerment across 10 different cities, career & performance development, coaching, mentoring, bottom's up objective and goal setting along with team building.

Responsible to design and organize the strategic sales & marketing functions and the customer operations functions for the development of a startup B2C brand called Skitsch (design sector) at a worldwide level in line with the business plan targets.Lead a team of cross-functional experts across three different business units: Strategy Consultancy (for all projects), Technology (for the development of the ecommerce, app and data integrations) and branding & communication (involving Marketing, Creative and PR processes) to launch and activate the startup sales channels of retail, e-commerce, call centers and export companies. Launched Skitsch’s e-commerce website. Opened 3 Retail locations in Milan, London, Paris. Selected and activated the Logistics and Call Center partners. Defined the internationalization and export strategy.Grew the e-commerce business with a 300% YoY increase in year 2.

Started in the Project management for corporate reorganizations and process reengineering in the Performance Improvement and operations practices for different customers and industry sectors.Led a small consulting team through client consulting engagements with C-level exposure. Successfully delivered large and international business transformation programs including cost reductions, process and performance improvement, eCommerce, CRM, advertising (both traditional and digital).

Managing sales, responsible to develop relationships with different clients in the Industry sector (utilities, telco and F&B), build commercial proposals for selling an eProcurement online platform, expand and penetrate new markets and suppliers scouting. Deliver marketing purchasing Spend analysis and Strategic sourcing projects.