Rebranding Lead: Directed Reship’s complete re-branding, aligning visual identity with business goals.Website & App Redesign: Guided developers on design and UX/UI for an enhanced user experience.Cross-Channel Marketing: Managed social media, email campaigns, and Google Ads, boosting customer retention.Brand Collateral: Designed branded packaging, uniforms, and materials to ensure consistent visual identity.

Brand Development: Created and enforced a cohesive visual identity across platforms.Campaign Leadership: Led multi-channel marketing campaigns, increasing engagement through partnerships and product education.Website Overhaul: Streamlined checkout and improved user experience with a full website redesign.

Branding & Packaging: Designed visual identities for cannabis brands, ensuring compliance with Health Canada regulations.Creative Advertising: Overcame restrictions by placing ads in non-traditional venues and constantly finding the loops around social media regulations.Multi-Channel Collateral: Directed retail displays, animations, and sales tools for various campaigns.

• Integrated design management• Design and production of advertisement pieces including print and digital media• Design of POS’s, POP’s and Tradeshow booths through collaborations with different stakeholders• Preflight for promotional and large format printing projects

• Production of advertisement pieces including print and digital media• Revising and updating brand guidelines• 2D Motion Graphics123W is an award-winning advertising agency based in Vancouver, BC. As a contractor, I worked on the production department, delivering campaigns for clients like Mercedes-Benz, The Vancouver Aquarium, The Mental Health Commission of Canada and Kal Tire. These projects varied from print and digital ads, to motion graphics and animation.

• Production of Canada wide seasonal campaigns for T-Booth Wireless and Wireless Wave. These included Back to School, Black Friday and Christmas.

• Research and wireframing for the redesign of Mozilla la Festival 2015 website• Infographic design for the Mozilla global end of year campaign• Redesign for Webmaker blog

•Created and developed promotional material such as catalogues, flyers, ads, posters and signs•Coordinated and supplied material and guidelines to representatives•Managed all in-house print materials•Website maintenance•Photo retouching

•Created layouts for covers of multimedia interactive programs•Layouts for CD and DVD covers•Illustration of paper toy templates used as an interactive and educative resource for the Dominican Republic Ministry of Education

Responsibilities included vectors,photo retouching, shirt designs and stamps,print design, proposals.•Song Book for artist Akil Ammar including cover, layouts, the use of personal photography and photo retouching.•Collaboration in poster and postcards layout and banners for documentary “Havanyork”•Posters and Brochures•Banner advertising•Photo retouching and manipulation•Vectorization•Packaging•Photography