Roberto Formato Email & Phone Number

Capaccio, Campania, Italy

General ManagerDirection and coordination of Institution activities:- Formulation of the Business Plan of the Industrial Cultural site NEXT – former tobacco factory - with particular reference to its transformation into a Participatory Foundation- Planning and management of the 2023 events calendar hosted at NEXT- Organization of human, financial and instrumental resources for the management of NEXT- Planning of the 2023-2024 communication campaign of NEXT- Management of the "Cilento Vallo di Diano Experience" project, approved for funding by Italian Ministry of Tourism

Naples, Campania, Italy

International consultant, with over 25-year experience working in Tourism Economics and Destination Management, with sound knowledge of Policy Making, Strategy and Marketing Planning for the public sector.He holds 10-year experience as Head of Tourism at government institutions and as Managing Director at Cultural Foundations and at Cultural Heritage Sites.He gained a first degree in Management & Economics Engineering at the Polytechnic of Milan, a Master of Science in Tourism Planning and Development at the University of Surrey in UK (centre of excellence of the World Tourism Organization) and a further Executive Master in Public Management, with a major in Financial Management and Methods, at the Hertie School of Governance in Germany.He has extensive experience in tourism development projects promoted by international institutions (World Bank, African Development Bank, European Investment Bank, etc.) in Europe, South East-Europe, Africa (Egypt, Ethiopia, Morocco, Tanzania, Tunisia, Zanzibar), Middle East (Afghanistan, Armenia, Kurdistan, Jordan, Palestine), Golf Countries (EAU, Oman, Saudi Arabia), Centre-South America (El Salvador, Bolivia) and South East Asia (Cambodia).He is very familiar with Cost-Benefit Analysis and decision tools for prioritization of Public Investment Projects in the tourism sector, with deep knowledge of the methodologies applied by the European Commission and the World Bank.He has been Senior Researcher in Tourism Economics at the Italian National Research Council, by which he was appointed – for five years - as component of the National Report of the Italian Tourism, on behalf of Prime Minister’s Office, being direct responsible for Tourism Policies.He published books on Destination Management and Smart Public Spending, fostering a new approach to public spending for Tourism and Culture particularly. He has been teaching Tourism and Cultural Economics at various university courses, currently at Unitelma Sapienza in Rome.

Naples Area, Italy

General Manager.Direction and coordination of Foundation activities:- Formulation and implementation of the Strategic Plan- Restauration and re-functionalization of the historic site by using EU funds- Implementation of digitalization projects- Management of tourist services through concessions to private operators- Formulation and implementation of marketing and commercialization strategies- Planning and management of artistic, cultural and gastronomic events- Promotion of new start-up business ideas in tourism and culture- Development of European Cultural Tourism Routes (EU Silk Road, Ancient Cavalry Route)- Elaboration of the Corporate Social Responsibility Strategy- Formulation and implementation of fundraising strategies- Management of the herd of Persano royal horses

Naples Area, Italy

Project Manager for the Tourism Marketing Plan for the Province of NaplesProject Manager of the event “Jazz road in the Province of Naples”Planning of roadshow, fam trips, educational tours and tourism trade fairs in Italy and abroad

Naples Area, Italy

- Formulation of the Tourism Develoment Plan of Campania Region for the 2002-2006 period in order to implement the 2000-2006 European Regional Development Funds- Formulation of 2002, 2003, 2004 and 2005 Marketing and Communication Plans- Formulation and implementation of integrated plan for the tourism development of:  the islands of Capri, Ischia and Procida the area of Pietrelcina, native city of Padre Pio the area of Piana del Sele, located between then Amalfitan and the Cilento Coasts the rural, and wine and food areas of Avellino, Benevento and Caserta- Formulation and implementation of a Consumer Marketing Campaign for the attraction of a variety of national and international segments of the tourism market: US, UK, Germany, Spain, Japan and China- Formulation and implementation of a Trade Marketing Campaign aimed at major tour operator and travel agencies in the previous markets, including: the implementation of roadshows and workshops in London, Berlin, Moscow, Washington, Chicago, Beijing and Tokyo the implementation of educational tours and fam trips in the Campania Region- Formulation and implementation of Co-Marketing Campaign with major airlines, retailers and tour operators, including: Euro Fly, starting up the direct connection between New York and Naples Air Nostrum, starting up the direct connection between Madrid and Naples Kaukhof, in order to promote the Ischia Region in Munich and Frankfurt

Rome Area, Italy

- Project Manager for the feasibility study “The integrated territorial and archaeological system of the Pompeii area”, co-financed by the Ministry of Finance and Economic Development- Formulation of the investment proposal (“Contratto di Programma”) for Valtur group, Rome

Rome Area, Italy

- Implementation of several technical assistance projects for Italian public administration, including: Campania Regional Administration; Puglia Regional Administration; Sicilian Regional Administration; Golfo degli Angeli Consortium (Sardinia); Province of Naples; Province of Benevento; Province of Isernia; Municipality of Genova; Municipality of Catania; Municipality of Pompei (NA); Municipality of Monserrato (CA); Mountain Community of Alto Jonio-Cosentino; Local Development Agency of Alto Salento.- Start-up, launch and promotion of the luxury hotel brand “Pregiohotel”, based on charming and historical residences

Cuneo Area, Italy

- Planning of customer service activities, including free-toll numbers and direct mailing- Reengineering of business processes according to the corporate quality strategy

Milan Area, Italy

- Strategic and tactical marketing for the “Magic” and “Living” produc lines (which bring a turnover of around 150 millions of euros)- Strategic planning of the new international product lines “Living International” and “Light”- Responsible for the market intelligence activities

Executive Master In Public Management, Governance & Public Mgt, Stategic & Performance Mgt, Cut-Back Mgt, Smart Decisions, Stakeholder Mgt, A

Master Of Science (Msc), Tourism Planning And Development, Distinction

Industrial Technology And Economics Engineering, Industrial Management, 90/100

Maturità Scientifica