SOSdiamanti: diamonds buyers and suppliers Group. It's an elite community of diamond and jewelry buyers from around the world.The Tg2 RAI in two editions trasmitted in 2014 my contribution to inform and protect consumers who intend to sell their diamonds or jewels with precious stones or who wish to invest in diamonds.In 2018 the television program Stasera Italia (TG4 - Mediaset) trasmitted my contribution to advise consumers and investors how to avoid falling victim to cheating when buying diamonds. In 2023 I was a guest on Le Iene (a TV show broadcast on Italia 1 - Mediaset, a comedy/satirical show, with sketches and reports on politics and consumption) to explain the value of diamonds to Italian consumers.At the turn of the 80s and 90s, my commercial and design know-how allowed the World Gold Council to introduce the sales formula with visual assistance in the sales points in Italy without obstacles to consumer entry, contributing to generate the current distribution of the profile in the jewelery marketSince 1993, CEO of a company that has achieved the best international rankings of turnover per square meter in the modern retail of jewelery and watches; a model of retail innovation for all the jewelery chains that are today market leaders.In 2012, in a new project, all the skills acquired come together and after years of testing in the most important square for stress tests, Turin, SOSdiamanti is born.A cavallo degli anni ‘80/’90 il mio know how commerciale e progettuale ha permesso alla World Gold Council di introdurre in Italia la formula della vendita visiva assistita in punti vendita senza barriere all’ingresso del consumatore, contribuendo a generare l’attuale profilo distributivo nel settore gioielleria.Dal 1993 ceo di una pmi che nel retail moderno di gioielli ed orologi ha conseguito per oltre un decennio i top rankings internazionali di fatturato per metro quadrato; un modello di retail innovation per tutte le catene di gioielleria oggi leader di mercato.Nel 2012 in un nuovo progetto confluiscono tutte le competenze maturate e dopo oltre un anno di test nella piazza più importante per gli stress test , Torino, nasce SOSdiamanti.