Expertise in data privacyExpertise in European Union data privacy issues (GDPR) including “the right to be forgotten,” the Data Protection RegulationSpecializes in drafting data privacy policies and concerns for search engine optimization, search engine marketing, content strategy, web analytics, social media marketing and other internet marketing firms.

Expertise in data privacyExpertise in European Union data privacy issues (GDPR) including “the right to be forgotten,” the Data Protection RegulationSpecializes in drafting data privacy policies and concerns for search engine optimization, search engine marketing, content strategy, web analytics, social media marketing and other internet marketing firms.

Head of Business Unit Privacy&SecurityAt Pico Srl Key ResponsibilitiesDefinition of marketing and business strategies to ensure the achievement of corporate objectives of global sales and margin in line with existing policies and company image.Responsible for feasibility studies and developing business plans for penetrating new markets and quantifying investment needs.Planning the marketing plan on the marketing and promotion for the distribution of the application Web Privacy for Business: www.privacylab.it.Defining and quantifying the potential market, market segmentation and evaluation of new opportunities and market share. Management and coordination of the sales force to ensure achievement of revenue targets and margin on all products from the industry. Management of relationships with strategic customers and trading of complex and important negotiations.Recruitment of partners at national level, negotiation of agreements and training activities related to products.Coordination of a team of 5 employees Monitoring the development of legislation regarding the privacy.Achieved TargetsPersonal establishment of start-up of the Privacy & Security Business Unit: design, engineering and implementation of the structure and training resources.Implement the product Privacylab of an average annual turnover of 300,000 euros with an EBITDA of 40%.Increase in turnover of the entire business unit from 0 to 3 ml euros in eight years.Creating and developing a network of loyal dealers.Conclusion exclusive distribution agreement for a solution in asp developed by a company of Reggio Emilia.Implementation of the marketing plan for marketing promotion and distribution of the application Web Privacy for Business.Start-up and development of the dealer channel that has come from 0 to 400 operators between consultants and resellers. My own contribution has resulted in a penetration of the market with over 12,000 customers.Achievement of revenue target set.

Key ResponsibilitiesResponsible for sales, development and implementation of Apple channel.Development of market and allocated customer activities through new business.Negotiation of commercial terms of the major players in the market.Managing a customer base of 300 dealers (retail store and traditional retailers) for a total turnover of 80 million euros per year.Define, in collaboration with the Marketing, marketing strategies, pricing policies, distribution channel, promotion and external communication.Coordination of a team of 15 staff, including Area Manager and Staff in operating both in the sales strategies and marketing activities.Management of the meetings with the area manager / sales and operations at seminars and events.Achieved TargetsAchievement of all objectives on time and in the turnover of the guideline provided.Increased customer base.Increase in turnover.Managing the customer portfolio for a total turnover of 160 billion Lire.

Key ResponsibilityManagement of all activities related to the launch and sale of the product or product line: market analysis, development and product testing, market launch, the periodic renewal of the product.Definition of operational marketing activities, such as pricing strategies, distribution channels, product mix / service and communication and promotion.Evaluation of the market of products and any deviations from budgeted sales goals.Monitoring of competition.Management of operational tools for launching and promoting sales to resellers customers.Coordination of all sales activities of the company-owned stores: responsibility in the control of stock rotation, stock protection and so on.Management of contacts with vendors to determine the strategic aims of increasing turnover.Coordination of a team of 10 resources.Achieved TargetsImplementation of of the effectiveness of trade policy resulting in increased profits and reduced costs.Achievement of all business goals on time and in the guideline provided.

Key ResponsibilitiesResponsible for the Network of Apple resellers and Epson retailers.Marketing Coordinator for the management of different brands: developing and implementing the marketing plan for the assigned products in terms of goals, sales strategies and means.Management of the operational program to achieve the targets of volume, revenue and contribution margin.Definition of the successful strategies of products based on analysis of market needs.Defining the policies of launching new products through a detailed plan of promotion, advertising and cost control.Development of business development and product management, sales force support and monitoring of trends to meet revenue targets set.Development of techniques for repositioning of the product on the market and monitoring the effects.Managing stock rotation, stock protection and communication lists.Monitoring of prices and products through new strategies to get information before competitors and to plan the promotion of old products and buy products with future problems of shortage.Management of procurement activities.Managing sales price to the retailer by setting its margin.Achieved TargetsPersonal contribution to the company in determining the transition from 5 ° Apple channel distributor in Italy to 1 ° for turnover.Increased sales.Qualitative quantitative optimization, economic and financial of purchases.

Key ResponsibilitiesManagement of start-up of a retail end user of the Macintosh with the aim of developing the customer base and increase revenue.Management in collaboration with the holder of all Apple resellers in Italy (following a promotion due to the achievement of revenue target). Achieved TargetsAchieve a revenue target equal to the amount of 1 billion lire.Achieved all sales goals within the constraints imposed by the quantity of product management with the highest customer satisfaction.

Key ResponsibilitiesAction planning sales, planning of interventions according to the type of customers and of the defined priorities.Managing of negotiations within the constraints of quality, quantity and price of products aimed at ensuring maximum customer satisfaction and loyalty.Identification of alternative commercial proposals based on the needs and preferences of the customer and within the constraints of technical and strategic price set.Achieved TargetsAchievement of all business goals on time and in the guideline provided.Implementation of performance at work deemed by standing out: placed in the Top Commercial Company.Expansion of customer base.Loyalty of customers.