Roberto González Domínguez Email & Phone Number

Madrid, Comunidad De Madrid, España

• Project relationship for Pluto TV Spain, actively facilitating product integration and spearheading negotiations for new channels. Ensured seamless collaboration and synergy with key stakeholders.• Orchestrated the successful launch of multiple digital products, resulting not only in a significant revenue boost (+ $1M) but also serving as a catalyst for vital developments across various facets of the company..• Creating, analyzing and developing new emerging and innovation partnerships out of the box like smartspeakers, podcast strategy or digital rewards.• Spearheaded initiatives to amplify distribution sales for our brands, leading the affiliate product integration with MVPDs, telcos, and payment providers throughout the Iberian region. Ensured our brands reached their maximum market potential.•Provided instrumental support to SkyShowtime, specifically in navigating relations with operators and contributing to B2B business strategies.

Madrid, Comunidad De Madrid, España

• Held a pivotal role overseeing renowned brands for Iberia, including Boing, Cartoon Network, Boomerang, and Cartoonito.• Recognized and enhanced the unique positioning of each entity, ensuring optimal leverage in the market for a distinct brand identity.• Spearheaded collaborative efforts with HBOmax in Kids areas, driving digital promotions for enhanced visibility and engagement.• Fostered daily relationships with key affiliates (Mediaset, Vodafone, MEO, NOS, Nowo) to fortify and streamline partnership relations.• Developed and executed comprehensive marketing, advertising, and promotional activities to elevate brand awareness, viewership, and online engagement.• Built and managed commercial marketing activities, providing vital support to AD Sales and Licensing departments.• Took charge of media planning and buying management, oversaw the company's marketing budget, and conducted in-depth analyses for potential strategic partnerships.

Madrid, Comunidad De Madrid, España

• Drove revenue growth and market expansion for key brands including AMC Portugal, Odisseia, and the SVOD service Acorn TV through strategic sales and partnership initiatives.• Orchestrated end-to-end marketing operations, managing budgets, fostering key partnerships, developing impactful marketing plans and campaigns, crafting digital and social media strategies, and formulating brand development plans.• Led the direct management of the SVOD service Acorn TV, maximising sales efforts with Portuguese partners and Acorn TV in the United States to ensure cohesive global strategies and revenue optimization.• Executed targeted digital campaign strategies for channels in Portugal and internationally, leveraging digital platforms to boost sales and enhance brand visibility.• Designed and executed compelling marketing plans and campaigns, integrating a range of channels including OOH, TV, radio, events, barters, partnerships, and social media ads, with a primary focus on driving sales.• Nurtured daily relationships with major partners (MEO, NOS, Vodafone, Nowo), collaborating on sales-driven campaigns, budget optimization, event sponsorship, and VOD initiatives through strategic marketing commitments and partnership opportunities.

Madrid Y Alrededores, España

• Spearheaded the elevation of Paramount Network and positioned Comedy Central as the premier comedy channel in our territory.• Formulated an annual development calendar, strategically allocating budgets for campaigns and projects with a focus on collaborative ventures with key partners.• Collaborated seamlessly with Programming, Production, and Creative departments, ensuring alignment and synergy to achieve project objectives effectively.• Played a pivotal role in supporting Production and Programming departments, contributing to the development of new franchises and brands across digital and linear platforms.• Cultivated robust relationships with major affiliates (Movistar+, Vodafone, Orange, Sky), collaborating on campaigns, events, and VOD initiatives, leveraging marketing commitments to strengthen partnerships.• Maintained direct contact with international territories, proactively seeking and fostering new synergies of collaboration between brands, emphasizing global partnership opportunities.

Madrid Y Alrededores, España

• Catalog and TV Series management (Over 12k references) from 20th Century Fox, Warner Bros, HBO, Eone, MGM, Warner TV and Fox TV.• Product release strategy and sales plans development and execution. Coordinate efforts between departments (Physical and Digital), increasing sales in a 16% compared with previous year.• Planning and execution of short and long term marketing strategy and digital campaigns, who converted in growing more than 4%, thanks to the implementation of a differential strategy and Sales Analysis.• Coordination between the different companies (20th Century Fox, Warner Bros and HBO) and territories (L.A, UK, Denmark and Spain). Also including media agencies from each company.• New business and premium products development, publishing, trade and sales strategy development. New Ideas to grow in a decreasing environment.• Collaboration with Global Teams to ensure the Brand Plans and deliver on the requirements that are needed to amplify brands at a local level.

• Areas: Home Entertainment and Digital (Warner Bros, HBO and Filmax). Warner Bros Videogames (Batman or LEGO franchises among other). • Strategy and product development. Marketing campaigns (Physical and Digital) and Sales Reports. Market Analysis (Both Physical and Digital). • Managing a 4M Budget, increasing sales 16% over the other companies in 2016, being the first entertainment Company in Spain.• Communication and negotiations with the International Home Office in order to create and approve sales plans, marketing campaigns and materials.• Development of promotional plans, price package and events. Negotiation with promotional partners for product launches and third party agreements..

Vigo Y Alrededores, España

• Provided integral support to the Legal Department, handling commercial and employee incidents with precision and attention to detail.• Proficiently prepared comprehensive reports and claims, demonstrating a meticulous approach to documentation and analysis.• Orchestrated the seamless execution of property rights contracts, showcasing a commitment to the meticulous handling of legal agreements

Master'S Degree, Digital Marketing And Advertising Management

Master In Business Administration - Mba

Licentiate Degree, Law

Laurea Magistrale Giurisprudenza, Law

Leadership And Management Course, Business Administration