Communication is the elixir to deliver your strategy and set you apart. We build strategic foundations and roll up our sleeves to deliver results. Clients included: The Newcastle Network (consumer private equity), Infor (enterprise tech), Skillfully (tech recruitment platform), RBC (financial services), ABB (global engineering), BMS (healthcare)→ Fractional Chief Communications Officer Need to scale your communications function quickly? A more affordable short-to-medium-term solution without investing in a full-time employee? We learn your business fast, slot in seamlessly and hit the ground running. → Thought Leadership Looking to position leaders and elevate your brand? We develop strategic plans that cut through and make C-Suite executives stand out. → Change CommunicationsChange is the new normal. It’s how you manage it that sets you apart. We’re experts in transformation and change bringing experience, leadership, and a steady pair of hands. → Narrative Development & Positioning Smart communication is essential to delivering strategy. We build strong foundations with outcome-focused, purpose-driven communication to achieve results. → Media Relations We have managed busy newsrooms, countless issues, and think beyond impressions. Our 360-programs are aligned to business and comms goals, grounded in delivering meaningful results. → Comms Strategy We’ve led and executed internal and external comms for many top global brands. To achieve your goals, brands need a smart comms strategy. A strong foundation is essential for success. Contact: www.munozcommunications.com roberto@munozcommunications.com

Mixing Board is a curated community of senior marketing and communications leaders who share experience, expertise, and mentorship to elevate our practice.

Officer & leader of ~20 external comms professionals• Rebuilt function with multidisciplinary skills, agile ways of working, and measurement capabilities• Navigated three CEO transitions in complex political, economic & regulatory environment• Shifted focus from trade media to top-tier outlets & omnichannel consumer campaigns (front-page USA Today placement, WSJ exclusive, social influencers)• Designed corporate decision-making framework for responding to topical societal issues• Served on Diversity Advisory Council, championed & secured workforce surrogacy benefits

Communications consultancy specializing in transforming & repositioning brands. Clients: Royal Bank of Canada (RBC) • Bristol Myers Squibb (BMS) • ABB Group • Axiom legal• Established RBC’s tech credentials ahead of AI trading product launch (as Edelman SVP)• Launched BMS’s new brand identity & refreshed corporate positioning to global workforce (as Weber Shandwick EVP)• Led integration communications strategy for ABB’s $2.6B GE acquisition • Elevated Axiom’s CEO & brand ahead of IPO (as Edelman SVP)

Led 14 media & employee engagement strategists across the UK & Europe • Launched company-first employee mobile app & oversaw head office relocation comms strategy • Modernized bank’s reputation with innovation-focused stories in top-tier media• Mitigated multiple crises (from branch closures to system outages) & managed numerous daily inbound media inquiries • Elevated bank’s commitment to gender equality & developed award-winning campaign supporting transgender customers

• Garnered significant media coverage for customer-focused enhancements bolstering sales & reputation • Designed scalable local community program improving stakeholder affinity • Served as Public Relations Chair for Out at Tesco, the UK’s largest LGBTQ+ Employee Resource Group

• Designed European comms playbook for high-profile horse meat crisis• Developed campaign in Korea highlighting benefits of Tesco's investment• Built international social media guidelines & trained global teams on best practice

Fresh & Easy Neighborhood Market• Launched Tesco’s US startup in 5 west coast markets• Organized Prince Andrew’s 'food desert' Compton store opening • Designed popular Shop for Schools customer loyalty program

• Expanded Jaguar Land Rover’s LGBTQ+ purchase incentive program• Spearheaded Motorola’s first-ever same-sex ad campaign

Developed retention strategies to retain critical accounts