As the Head of Marketing of a fully integrated pork and charcuterie companywith well‑recognized brands such as Plumrose, Oscar Mayer, Louis Rich,Fiesta, Don Diego, and others; I am responsible for overseeing all marketingefforts to promote the company's brands and products.Responsible for leading together with various departments, includingproduction, sales, and R&D, to ensure cohesive brand strategies that drivemarket growth and enhance brand visibility, always having a customercentricity focus in mind.Developing and implementing comprehensive marketing strategies that align with the company's overall objectives and local market opportunities, including digital strategies with the implementation of multiplatform ads, starting with Meta (Facebook and Instagram) and expanding into Google Ads, as well as, ATL, BTL, and public relations strategies. Managing the marketing budget, ensuring that resources are used, efficiently and effectively to maximize ROI.

Reporting to the Board of Directors.Restructuring and developing the Group's original companies and creating the Pharmaceutical and Food companies within the country.Responsible for developing solid commercial teams in the Health Division (Pharmaceuticals and Disposable Medical Products) and the Consumer Division (Textile and Food Sectors).Lead monthly SOP meetings.Responsible for successfully negotiating representations and manufacturing agreements with renowned companies in India and China, saving costs by over 23% vs. 2019.Driven a significant renewal in the product portfolio with product innovations and intensive marketing focused on creating a consumer-centric vision in the Group.Purpose, science, and desire have been at the center of our strategy to drive growth and achieve great results. Net sales exceeded budget achieving a CAGR of 158.9% and reaching an EBITDA of 34.7%, 41.6 %, and 40.3% in the last three years.

Developed a self-owned company that offers consulting services for Sales and Marketing, Strategic planning and companies and Change Management, among others.

Reporting to the Latin America Zone President. Leading a total team of 209 employees, including 6 Directors.Started the process by implementing innovation and digital transformation strategies in the Professional and Consumer Divisions.Designed and executed the reengineering process of the company, adapting it to the Venezuelan market, reaching over 43% of SG&A decrease.Implemented internal and external measures for the financial deconsolidation of the local Subsidiary.

Reporting to the Executive President and company owner. Prepared and implemented the re-structuring plans for the Sales & Marketing, Pricing and Traffic Departments of the Expotran Group in Venezuela, Colombia, Mexico and USA, helping the Group to maintain the Net Income over 24%.

Reporting to the Latin America Vice President.Responsible for the company’s design, strategy, and start-up in the Venezuelan Market.Conformed a small but excellent team of 5 Managers and 14 associates, reaching 6M $ of Net Sales in the first two years.

Reporting to the Corporate President. Leading a team of 83 employees, including 5 Directors.Responsible for expanding and consolidating the company as a leader in the sports marketing business in Venezuela, reaching 82% of the Market Share.Managed professional baseball trade names such as Leones® del Caracas and Navegantes® del Magallanes, among others.Opening new distribution channels, developing the company’s retail store chains, franchising, licensing, and other commercialization agreements and strategies nationwide.Net sales increased by 142% and 179% of EBITDA in three years.

Started a company in the Metal Mechanic sector created to manufacture all furniture supplies to any kind of store in the Venezuelan Market. Managed the Financial and Commercial areas. Developed a local product portfolio manufactured by the company and complemented with other imported products to provide a wide catalog, in order to cover the main requirement of the local market. Developed a Distributor´s network to have a presence in all main Venezuela's cities. Negotiated with main local iron providers to guarantee the raw material for the local manufacturing. Net Sales of 0.5 M$ in less than two years.

Reporting to the Andean Pact General Manager.Initiated the Venezuelan subsidiary and developed the local structure for direct business in Venezuela.Increased Net Sales by 450% since 2001, reaching US $20.2 million in 2006.Increased Net Profit from 3.4% to 19.6% in five years by controlling SG&A. Responsible for developing the duty-free zone for the Andean Pact, growing sales by 252% in five years.Responsible for establishing and developing the Route to Market of Effem Peru, Dominican Republic, and other LA countries.

Reporting to the local General Manager and Co-owner.Increased Net Sales by 23%, restructuring the sales force, maximizing the company’s client portfolio, and doubling the frequency of sales calls.

Managed the Commercial Department. Reporting directly to the President. Led a total of 19 including 5 managers. Increased sales 35% through restructuring the sales department, regionalizing sales territories, maximizing the sales portfolio, increasing the Key Account portfolio by 8-fold, developing Corporate Accounts, and developing new distribution channels. Improved collection days by 25%, reducing collecting days from 51 to 38 days, executing strategies for discount volumes and prepayments incentives. Increased profitability by 35%, increasing inventory turnover by 40% improving account receivables. Launched 4 new products for the agro-industrial markets and redesigned all packaging and sizes of all 5 product lines, focusing on the retail market. Opened new export markets for the company in Colombia, Peru, Ecuador and the USA (Florida and California). Exports represented 16% of total sales.

Managed the Office Markets Division reporting structurally to the Group Manager in Caracas and functionally to the Latin America Area Manager in Minnesota-U.S.A. Led a total team of 20 included direct teams of 6 Managers. Created the Office Markets Division in Venezuela to improve sales of company products, by merging 9 different product lines into one Division (Post-it, Tapes, Flagging, Promotional Markets, EPS, Projection Systems, Transparencies, Ergonomics and Offices Promotional Products). Developed the Sales and Marketing Plan, according to Regional guidelines. Increased sales to 41% and the IBT from 21% to 34% by introducing 18 new products in 24 months, training salesforce on time management techniques and doubling the frequency of sales calls, redesigning and improving compensation plans, and implementing new commercial policies for each channel.

Assisted the President of the company (an American Home Products Subsidiary) in all matters related to the general management of the company. Coordinated all aspects related to the Marketing and Operational direction of the company (Finance and Manufacturing). Analyzed financial statements, cash flow reports, and business proposals. Executed the Cost Reduction Program of the company to successfully reduce costs to 13% in one year. Coordinated the Yearly Planning and Budgeting processes. Coordinated the Venezuelan Chapter of the successful Wyeth/Robbins (1992) and Wyeth /American Cyanamid (1994) mergers.

Managed the Central Venezuelan Sales Territory, Reporting to the Commercial Manager. 19 Beauty Counselors reported to the Regional Manager. Executed and controlled the Division Sales, Promotion and Strategies. Negotiated point of purchase promotions and advertising activities. Supervised Beauty Counselors. Developed new clients.

Responsible for the Caracas-Metropolitan and Western Venezuelan Sales Territories of the Commercial, Aviation, and Bunker Division. Reporting to the District Manager. Executed the sales plans and activities of the client portfolio. Developed new clients and territories. Implemented Sales and Marketing strategies. Prepared the annual budgets for the territories. Provided Best Business Practices and technical support to improve company customer’s performance.