Restructured the Commercial Services Business Unit in just four months, approving the proposal for the organizational structure with short and medium-term goals and attracting industry-experienced professionals closely aligned with the company's Culture.Reestablished the Commercial relationship with the main Financial Services partner through Crisis Management meetings with top management.Executed the turnaround in the profitability of service lines, delivering 100% growth within 12 months through the implementation of day-to-day routine management.Led the enhancement of the customer satisfaction in financial services, provided in partnership with Zurich Insurance, through the implementation of the PDCA method, elevating the NPS (Net Promoter Score) significantly. Developed the world's first Apple authorized technical support network model in a store-in-store concept carried out through third parties. Spearheaded the implementation of a trade-in service, taking used cell phones as part of payment for new devices through a strategic partnership. Developed a commercial partnership, transforming Fast Shop stores into Claro mobile operator's brand shops. Led the development of a mobile phone subscription service, in collaboration with major market manufacturers, enhancing convenience for customers while increasing contribution margin.Led the development and commercial launch of a subscription benefits program for frequent customers, reaching a important base of subscribers within two years. that generated more revenue per year than non-subscribers and contributed 20% to the company's total revenue.Promoted the implementation of the first formal recognition program for high-performing Leaders and Salespeople in services, public recognizing and rewarding the top professionals, and fostering engagement among a team of 2,000 collaborators.

Working as an independent advisor and counselor for three start-ups, defining strategic growth guidelines, opening doors with potential clients, and giving directions in business and operational critical cases.

Led the Sales operation for the store channel, overseeing 98 establishments, including eight Apple Premium Reseller stores, spread across nine states, managing 3,000 employees and responsible for the majority of company's revenues.Generated a 5% increase in sales by leading the development of a new store concept focused on selling products exclusively for mobile ecosystem: smartphones, accessories, carrier plans, tech support and insurances.Reduced the Sales team turnover by 30% through reviewing and approving the Salesperson profile and managing the process based on metrics.Led the implementation of the in-store Customer Satisfaction improvement plan, raising the survey respondents' score by 15% within 12 mothsOpened 15 new stores, including eight stores in the new innovative concept focused on mobile ecosystem.

Led the Marketing and Sales management for Extended Warranty, Theft Insurance, Installation, Tech Support, and the Wedding Registry business, accounting for a significant part of the company's profit.Established a Services Business Unit in a retail product company, emphasizing a customer-centric approach, managing end-to-end processes, and engaging the Sales Team in achieving targets.Leveraged a 30% increase in the efficiency of financial services sales compared to product sales over two years by aligning commission rules, conducting commercial training, running sales campaigns, setting goals per cluster, and cascading objectives across regions, stores, and sales representatives.Drove a 170% increase in sales of mobile protection plan services through developing a strategic partnership with a new insurance company, rebrand, and relaunch of the service across sales channels.

Built a startup company offering Home Automation services, aiming to enable the integration strategy of the customer's 'Smart Home' with Telefonica’s services, seeking additional revenue generation over next three years.Approved the Business Plan for the startup's creation with Telefonica's Executive Committee, developed the portfolio of products and services, and initiated the company's commercial launch within a six-month timeframe.Established a strategic partnership with Control4, the leading American company in the sale of home automation systems.Developed alternative sales channels to accelerate revenues, including Real Estate Developers, Architects, Condominium Administrators, and Furniture and Decoration Stores, successfully achieving the goal established for the first year.

Implemented the strategic innovation process for Latin America and managed business development activities for Brazil, Argentina, Chile, Peru, Colombia, and Mexico, covering both Fixed and Mobile markets. The goal was to generate new revenues of approximately US$1 billion over 10 years.Approved five business plans in the Innovation Committee of Telefonica S/A in Madrid, with the potential to generate revenues according to the goals stablished for next five years.Led the planning and execution of the Innovation Culture promotion project involving multiple areas and mobilizing more than 1,500 employees in Latin America through courses, workshops, and lectures on innovation.

Spearheaded the formulation of a commercial proposal to offer outsourcing services to the cable TV company TVA. This comprehensive plan involved absorbing field operation activities, procuring network equipment, and managing personnel transfers. This strategic initiative yielded revenues surpassing tens of million of dollars over a 6-year contract period, ultimately facilitating the company's acquisition.

Managed the voice and data product portfolio for the small and medium-sized business (SMB) segment, yielding annual revenues of R$1 billion.

Managed the planning and implementation of commercial action plans and promotions for the SMB segment. I led the development and commercial launch of the first broadband internet service in Brazil, reaching 250,000 customers in five years and achieving absolute leadership in the market.