AS AN EXECUTIVE LEADER AND VISIONARY IN CX, CS, EX, AND AIRoberto Madruga is recognized as one of the leading figures in the Brazilian market, standing out for his leadership and pioneering work in Customer Experience (CX), Customer Success (CS), and Employee Experience (EX). As the CEO of Conquist (conquist.com.br), he has led over 1,600 projects in more than 600 companies, establishing himself as one of the most influential consultants and mentors in the country. His expertise spans various sectors of the economy, including Services, Technology, Industry, Agribusiness, Government, the Third Sector, and Retail. His clients include prominent companies such as Bradesco, Nubank, Banco do Brasil, Ambev, ArcelorMittal, Zeiss, Renault, Hyundai, Ipiranga, Enel, Petrobras, Eletrobras, Energisa, Raízen, Supergasbras, Carrefour, O Boticário, Natura, Cisco, Unimed, Amil, Rede D'Or, Hospital Albert Einstein, FGV, Senai, Senac, Totvs, Rede Globo, TIM, Vivo, as well as several startups.As the founder of The Customer Summit (thecustomersummit.com), Madruga created an international ecosystem of events, communities, and awards, dedicated to fostering excellence in CX and CS both nationally and internationally.AS A SPEAKER, BESTSELLING AUTHOR, EDUCATOR, AND MENTORWith a Ph.D. and a career marked by transformative results, Roberto Madruga is a renowned speaker and award-winning author. His 10 books, including several bestsellers, and his exemplary academic background—with two undergraduate degrees (Business Administration and Design), five postgraduate degrees, a master's degree from FGV, and a Ph.D. in Management and Innovation from COPPE-UFRJ—combined with his experience teaching at corporations and institutions such as USP, FGV, UFRJ, IBMEC, and PUC, make him a rare professional in the market, blending deep scientific knowledge with practical expertise in project implementation. As a visionary, Madruga created the first Certification in CX and CS and launched the first MBA in CX and EX in Latin America, both recognized as significant milestones. He also co-coordinates the pioneering International MBA in Digital Marketing, Customer Experience, and Innovation in Europe, further expanding his global influence.His six most recent books include: Employee Experience, People Management, and Organizational Culture - 2022 (Gen/Atlas Publishing); Relationship Management and Customer Experience - 2nd Edition - 2021 (Gen/Atlas Publishing); Training and Development with a Focus on Corporate Education - 2018 (Saraiva Publishing); The Triumph of Leadership (Gen Publishing).