Roberto Marini Email & Phone Number

Milan Area, Italy

State of art Marketing Platform for Small Merchants. CRM. Coalition Loyalty Program.

Poste Italiane, Banco Posta Senior Consultant in concept Development of Sconti BancoPosta (largest coalition loyalty program across Europe). Marketing design of the project, definition of IT and Legal framework of the project, negoziation with all Partners and set up of marketing campaigns.

Indipendent Consultant at Cnp UniCredit Vita S.p.A.Reorganization of the commercial Department of the company. Definition of roles, organizational processes, Product development KSF.Implementation of the model and training on the job of the selected resources.

Independent Consultant of the General Manager for the implementation of a System of Business Intelligence for the Retail Market.Commercial audit of existing CRM System, Campaign effectiveness analisys, development of new Campaign tools, profitability analisys of Product campaigns.

In charge of market analysis and research in order to support the CEO in the definition of commercial and business strategies of the Bank.

Head of Branch Network (1.200 branches, 120 private bankers, 400 corporate account managers) Main commercial results • Total revenues growth: + 206 mln €. More than 50% in fees • Wealth management: placement of 3 bln € of Bancassurance and Bond products; switch of 2 bln € from cash funds to balanced funds• Current Accounts: more than 300.000 new “package” accounts sold• Derivatives on Corporate customers: more than 21 mln € fees Banca di Roma ranked 2nd for product salesMain projects• Innovative CRM approach differentiated for Retail clients segments• Specific CRM tools for Private and Corporate clients• New planning and reporting tools for commercial network• Innovative forecasting tools for commercial banking• Project and launch of 5 “package" accounts for Retail customers• Project and launch of a new Business Unit dedicated to Mortgages and of a new Mortgages product pallet• New incentives scheme for network and commercial headoffice personnel

Main commercial achievements: • Total revenues growth (2002 vs 2001): + 70 mln €. + 90 mln € growth from fees and commissions (non interest income 45% of total revenues vs 34% in 2001). • Wealth Management: placement on first half of 2002 of 1,5 bln € of “Multimanager” DPMs, packaged with other insurance and banking products. • During the last quarter 2002 first introduction and placement of 500 mln € of structured bonds. Main projects:• Strategic Business Plan.• Definition and implementation of the new Business Model.• Segmentation of retail customers.• New incentive scheme for Retail Banking personnel.• Project and launch of a new Multimanager DPM line. • Project and launch of intranet for branches network.• Project and launch of “Investment Center” for affluent customers (advisory and supporting center for Wealth Management products).• New process of budgeting and reporting for all commercial branches personnel (more than 4.000 HR).

Deutsche Bank Spa, Head Office, MilanHead of Planning and Business Development Retail, also in charge of Italian Branch Network (3 regional offices, 300 branches).Member of Wealth Management Products European Board Responsible for top line growth of Retail Banking and for new businesses development.Main projects:• Retail Banking Business Plan.• Development of a new Business Model for Small Business Clients.• Reengineering of branches selling and after-sales processes.• Launch of “Business to Employee” Business Unit.• Project and launch of a new reporting system for branches, integrated with internal and external benchmarking.• Introduction of geomarketing concepts network budgeting process.• Launch of Multimanager DPMs.

Project Manager in the Small Business Segment.Main activity: Project and launch of a new packaged current account for small and medium enterprises.• Investment: 30 mln €.• Realized net profits: 250 mln € in 3 years.

Project Manager in the Small Business segment.Development and realization of a new, innovative marketing strategy focused on providing finance to franchising networks.• Investment: less than 1 mln €.• Market share after 1 year: 40%.Launch of European Franchising Association with ABN-AMRO Bank, Natwest, SocGen, Banco Sabadell aiming to assist cross border development of franchising networks.

Branch Manager in Monza (second Italian branch of the bank): • 500 mln € assets under management.• 45 employees.

Branch Manager in Milan with 10 employees. Strong commercial results achieved (the branch passed in y1997 from 204 to 6 in Milan in terms of revenues generation).

Genoa Area, Italy

Credito Italiano, Genoa:Client Advisor for Mass Market, Affluent, Small Business, Corporate clients at some Genoa Branches.

Master, Economics

Activities and Societies: Internships during the studies: • Controlling department at a small business in Genoa. • Insurance Consultant.

Master, Theology

Diploma, Classical Languages (Latin, Greek,...)

Education record