Roberto Martinez Email & Phone Number

• Strategic and Marketing Leadership: Lead consultancy specializing in market entry and growth strategies. Services encompass identification, assessment, development, and execution of segmentation and cross-border strategies.• Diverse Due Diligence Services: Provide due diligence services for the acquisition of a frozen foods company based in Canada. Additionally, developed an international business plan for a Private Equity holding.• Artificial Intelligence: Completed Executive Educational Certificate "AI: Implications for Business Strategy" offered by MIT Sloan School of Management in conjunction with the MIT Computer Science and Artificial Intelligence Laboratory.

Lebanon, Tennessee, Us

Led global sales and marketing of the Ultimate Linings protective coatings organization resulting from the segmentation of IXS LLC Coatings business into LINE-X (leading Automotive Upfit/Customization service retail network in North America) and Ultimate Linings (leading Polyurea Protective Coatings' solutions provider in the world). Responsibilities include revenue generation and brand management for LINE-X outside of the US and Canada, as well as PAXCON by LINE-X and Ultimate Linings product portfolios globally; B2B Account Acquisition and Nurturing strategies; New Markets/New Product Commercialization; and General Management of the International Business Unit.

Charlotte, North Carolina, Us

Responsible for the marketing function world-wide, as well as general management of the international business unit of LINE-X LLC.

• Established consultancy specializing in the development and execution of market entry and growth strategies. Services include identification, assessment, development, and execution of cross-border strategies including acquisitions, joint ventures, franchising, import/export distribution agreements, and “Green Field” direct investments. • Engagements include lead M&A advisor on two separate transactions in the industrial and automotive coatings business – one in the UK (closed) and one in Mexico (in closing stages). M&A services encompass seller approach and negotiations, deal structure strategy, valuation, due diligence process management, negotiation strategy, post-acquisition operations and commercial business planning, and overall closing project/process management. • Other engagements include acting Chief Strategy Officer/SVP International for an undisclosed start-up in e-commerce services, and the development of an international marketing and business development strategy for a Private Equity holding.

Fort Worth, Texas, Us

• Profit and Loss responsibility of the Foreign Retail Services Division based in Ft. Worth. • General Manager of Cash America de Mexico – a business unit of 280 employees operating 47 stores in 12 Mexican states, plus a Field Support Center located in Mexico City. Achieved 2013 revenue growth of over 22% on a same store basis, placing Mexico as the highest growth geography in Cash America's store base.• Responsible for business development in Latin America and Europe.

Fort Worth, Texas, Us

• Responsible for global Marketing and Strategy functions of the Retail Services Division of Cash America operating over 900 pawn and other financial services stores in the US and Mexico.• Transformed Mexican business unit from a highly unprofitable chain of 196 gold-only pawn shops, to a wholly-owned subsidiary of profitable pawn stores writing loans on a broad range of collateral. Turnaround included complete re-branding from "Prenda Facil" to "Cash America Casa de Empeño" resulting in a dramatic rise in store traffic. Managed re-scoping and relocation of the Field Support Center in Mexico City. • Launched Social Media Marketing for US operations, including an innovative strategy for the National Jewelry Liquidation Center extending its geographic reach and resulting in double digit sales growth. • Led teams responsible for advertising through traditional media (TV, radio, billboards, yellow-pages), local community marketing, partnerships with NBA, MLB, and MLS properties; and digital media. • Designed and executed Hispanic Marketing Program including store segmentation, readiness assessment, execution of targeted promotions, and specialized training programs for store associates. • Managed Operations Development team responsible for introduction of new products and development of new channels. New products include Auto Equity Loans, and Installment Loans. Managed team responsible for eBay sales.

Uxbridge, West London, Gb

• Led teams providing Category Management and Space Management services to retailers in Texas, Oklahoma, New Mexico, and Colorado. • Implemented innovative merchandising strategies including Small Store Stratification for the Convenience channel and Shopper Segmented Merchandising in Large Store formats.• Managed the product introduction process coordinating bottler resources, representatives of the Coca-Cola Company, and cross-franchise brand owners (e.g. Rockstar Energy and V8) • Led the Customer Improvement Process, a project generating over $5MM of annual Operating Income improvements through upgraded analytics of outlet and package profitability, field sales training, and new tracking and reporting methodologies. • Only “New Hire” graduate of the company’s highly selective “Management Acceleration Program”.

Mclean, Va, Us

• Led marketing and business development teams for in-house direct marketing and new account set-up agency of Capital One.• Responsibilities included the formulation of segmented marketing strategies, direct mail solicitation design and execution, in-bound channel management, and agency capability alignment to segment strategies. Increased efficiency of solicitation development processes by more than 125% in less than one year through organizational redesign, improved marketing techniques, and better capacity planning.

Round Rock, Texas, Us

• Planned and launched Dell’s business in Brazil targeting home consumers and companies with less than 400 employees. Responsible for financial and business results. Achieved a Top 5 market share ranking in all segments (including the #2 ranking in “Companies with 100 - 250 employees”) within 18 months.• Recruited, developed, and led a team of 50+ Sales and Marketing professionals based in the Dell Manufacturing and Call Center in Southern Brazil. • Drove Marketing innovations resulting in Dell being recognized by the Brazilian Direct Marketing Association as the “Top Direct Marketer of 2000”.• Sponsored cross-functional 6-σ quality teams which drove down the failure rate of locally manufactured desktop computers by 35%, achieving a level below company benchmarks in less than six months.• Member of Dell’s Worldwide Home and Small Business General Managers’ Council, a leadership structure coordinating strategy worldwide. • Formulated marketing programs and led 25+ person bilingual sales organization serving home consumers and small business customers in the Caribbean and Latin America. • Responsible for Year-on-Year revenue growth of more than 86% and the introduction of “Best Demonstrated Practice” benchmarking vis-à-vis other regions. • Pioneered sales model for the first Pan-Latin America Online Store, and led media activities for its launch including appearances on MSNBC, CNN, and regional television.

• Led worldwide mergers and acquisitions and strategy consulting practice of a wholly-owned subsidiary of KPMG, specializing in Emerging Markets. Responsible for financial results, overall client satisfaction, and day-to-day operations of professional services teams in nine field offices on four continents. • Designed privatization strategies and led merger and acquisition transactions in Eastern Europe, Latin America, Africa, and Central Asia. Transactions executed in sectors ranging from telecom to cement to consumer products. Clients included multilateral international agencies such as the World Bank and the European Bank for Reconstruction and Development, national governments, and multinational corporations. • Turned a loss-making venture into a profitable business by more than doubling revenue, and winning important contracts including a $30 million multi-year privatization advisory services contract with the United States Agency for International Development.• Developed and taught finance courses to senior public sector Finance officials from Central/Eastern Europe in conjunction with Harvard faculty at the Joint Vienna Institute in Austria on behalf of the Organization for Economic Cooperation and Development. • Formulated and executed mergers and acquisition transactions in Central America, Peru, Venezuela, and Colombia. • Lead advisor in the sale of the National Cement Company of Panama; the acquisition of Peruvian fishmeal processing plants; the valuation and formulation of a privatization process for the national racetrack industries of Venezuela and Panama; and the elaboration of a multinational manufacturing strategy for a leading Latin American consumer products company.

Boston, Ma, Us

• Led teams in strategy consulting engagements for Fortune 500 companies and major European Multinationals. Associate Consultant• Designed and executed strategic, financial, and operations analysis of Fortune 500 companies including costs, competitors, as well as primary and secondary marketing research.

Mba, General Management

Ba, Computer Science