Robert Jacobs Email & Phone Number

Digital Product Management Consultant helping companies turn ideas into action using research, data insights, and a creative, customer-centric approach. Beyond strategy, I thrive in leading agile teams to design, build and launch impactful digital solutions that resonate with customers and achieve business results.

Woonsocket, Ri, Us

Developed and executed the digital program vision, strategy, and roadmap for CVS Health Digital Pharmacy mobile apps, which support key health plan clients and generate multi-million-dollar business value while touching millions of consumers.Identified customer & business needs, prioritized program direction & features, and guided the general flow of work through the mobile app program in close collaboration with other Product Managers, Release Train Engineers, Client Success Team, and senior product and engineering leadership in a scaled agile environment.Owned product backlog, identified requirements and dependencies, and orchestrated sprint planning with scrum teams and business stakeholders that led to the release of over 90 new mobile app features across 9 quarterly program increments which exceeded total program plan goals by 22% and reached nearly 5 million customers every week.

Armonk, New York, Ny, Us

Led digital strategy & online marketing program for IBM iX performance marketing worldwide team. Product lead for agile scrum team with oversight for product roadmap and backlog, UX, design, content, web development, and release management; responsible for creating impactful websites, interactive content, email, and media assets that highlighted IBM iX offerings across the digital strategy and customer experience (CX) portfolio.Redesigned & optimized multiple IBM global websites, including IBM iX, the $3B digital agency; with a focus on optimizing navigation, content, and engagement, grew online lead generation for IBM iX by 40% over prior year.Orchestrated compelling end-to-end customer journeys by integrating customer research, paid media, digital content and email programs, vendor partnerships, and IBM Think event coordination and management.Executed campaign strategy and overall digital program management that achieved 62% higher revenue attribution against performance goals for the IBM iX global marketing team.

Austin, Texas, Us

Directed cross-functional consulting services teams and 8 direct reports to deliver omnichannel eCommerce software implementations, cloud re-platform initiatives, and design and development services for major retailers including USTA, Canon, Tourneau, Spencer Gifts, and Spirit Halloween.Initiated, drafted, negotiated, and managed customer contracts that delivered over $4M in annual revenue and over $300M in customer online sales.Created the strategic plan to align contracts, budgets, and resources to meet P&L goals and margin targets while delivering custom software development services that achieved superior levels of client satisfaction.

Northampton, Gb

Directed product strategy & ideation, UX, design, software development, and global deployment of desktop and mobile websites, social media apps, and customized augmented reality virtual makeover tools to 70 global markets.Developed integrated project plans, business requirements, functional specifications, and communication plans, including comprehensive product activation playbooks and field training guides that greatly improved digital program localization & adoption worldwide.

Northampton, Gb

Managed all aspects of www.avon.com website experience & execution, including eCommerce strategy, interface design, software development, quality assurance, vendor management and legal, order management, digital marketing, field activation, and data analytics.Designed & developed email marketing strategy for the Avon Representative online portal that drove over 30% in incremental online sales for personalized Avon Representative websites.

Master Of Arts In Teaching - Mat, Elementary Education And Teaching

Bachelor Of Arts - Ba, History, English

Study Abroad, Full Year Program With A Focus On Regional History, Culture, And Politics