My academic pursuit and working career have resulted in the privilege of living, consulting, teaching, and developing management and marketing related courses on four continents- Africa, Asia, Europe and North America. My numerous travels have also offered me the rare opportunity to explore and experience how business, marketing, research are conducted locally and internationally. Besides, this international experience has led me to extensive consulting for multinational consumer goods such as Unilever, Henkel, and other petrochemical companies such as SABIC, Saudi Arabia. I have also conducted in-house training for numerous private, public, and not-for-profit organisations.As a Certified e-Commerce Consultant™ (CEC), full member (MCIM) of Chartered Institute of Marketing, UK, an award winning teacher and researcher, I am also currently the CEO and Lead Consultant at Fredma Business Services Inc., a western Canada incorporated strategy consulting, training and research boutique.