Roberto Redondo Fresnillo Email and Phone Number

Responsabilidad sobre 180 personas (6 senior managers) y una facturación de 175 Mío € de venta y posventa furgonetas y camiones.Project leader en la filial de la marca para Customer Experience & cambio cultural.

Responsabilidad sobre las ventas de Camiones, Furgonetas Nuevas, de ocasión y posventa de vehículos industriales en Madrid y Valencia.

Responsabilidad sobre ventas y marketing de las furgonetas Mercedes-Benz y del monovolumen Viano en España.

supporting New & used, Vans & Trucks and the marketing of Commercial vehicles Financial Services (CW), with 17 people & 7 Mio. € budget. The main tasks:o Communication management, CRM and internet inclusive.o Vans product management, network training, body builders and technical support included.o Truck product management, network training, body builders and technical support included.o CSI (BIX)o Market research.o CPA (trucks & vans).o Profit training… Show more supporting New & used, Vans & Trucks and the marketing of Commercial vehicles Financial Services (CW), with 17 people & 7 Mio. € budget. The main tasks:o Communication management, CRM and internet inclusive.o Vans product management, network training, body builders and technical support included.o Truck product management, network training, body builders and technical support included.o CSI (BIX)o Market research.o CPA (trucks & vans).o Profit training school.o Core Team in CESAR.o NSO coordinator for commercial vehicles.o SFTP Team Leader in Spain.o Network motivation programs.o Van Board & Truck Board member.o TCO strategic development.o MBKS offering system.o Network marketing incentives, supporting their investments.We achieve the 60% marketing budget reduction without deviation! Show less

planning, ordering and administration with 4 people and with full responsibility in International fleets and used vans department with 1 E5 & 2 people. The main tasks developed were:o Dealing with the HQ & factory for the operative plan, short term plan & deliveries.o Discounts and G&A controlling.o To Calculate & pay incentives to the net work.o Sales statistics, campaign implementation & follow up.o Responsible for SOA, ISO and risk management.o… Show more planning, ordering and administration with 4 people and with full responsibility in International fleets and used vans department with 1 E5 & 2 people. The main tasks developed were:o Dealing with the HQ & factory for the operative plan, short term plan & deliveries.o Discounts and G&A controlling.o To Calculate & pay incentives to the net work.o Sales statistics, campaign implementation & follow up.o Responsible for SOA, ISO and risk management.o Strategic of used vans, international fleets & microbuses.o Core Team in CESAR.We reached the 20.000 vans in the Spanish market in 2007! Show less

Working with a team of 3 people. Supporting the Marketing Manager (Mr. Orejón) developing the next tasks:o Product development of national standards and national special series.o Price positioning dealing with the HQ (Sprinter launch and Vito repositioning).o Information to the net work: news and technical information.o Training to the network: Eurotraining and national trainings. Coordination with our Marketing Academy.o Body builder management & support.o Vehicle… Show more Working with a team of 3 people. Supporting the Marketing Manager (Mr. Orejón) developing the next tasks:o Product development of national standards and national special series.o Price positioning dealing with the HQ (Sprinter launch and Vito repositioning).o Information to the net work: news and technical information.o Training to the network: Eurotraining and national trainings. Coordination with our Marketing Academy.o Body builder management & support.o Vehicle certifications.o Deal with the HQ to implement measures and special product campaigns.o Coordination with the homologation department.o Presentations of new products to the customers.o Technical support for fleet and special vehicles offers.We began with the New Vito & had a successful Sprinter launch! Show less

It was created this new position to deal with the HQ with the International Accounts (Mr. Hofheinz) implementing in Spain the IFA’s and to improve the national fleet business. To implement the VanStore concept and to audit the network with the strategic approach to give black 0 with the used vans through the dealers professionalism.We got to sell 100 Vaneo units to one DRC!

Following up the dealers’ KPIs figures in order to achieve the targets. SPOC between the dealer & the MPC concerning van issues.

In the first year as investment and income controller for PC, Buses & Spare parts, fixing the prices dealing with the business unit. In a second step, controller for Personal and G&A.

Desempeñando funiones comerciales. Previamente había trabajado en la parte administrativa en el Natwest (actual Solbank)