Do you believe the future belongs to new emerging businesses to fuel true innovation & disruption in the market?Well, I do too.Based in Portugal, I help tech companies optimize their marketing strategy to attract valuable customers and sustain company growth.I've spent over half a decade leading marketing strategy & implementation for SaaS, startups, and SMEs, with a focus on go-to-market strategy, market research, and content marketing. With a Master’s in Marketing from the University of London, complemented by an immersion in AI studies at Oxford University, I blend old-school marketing with cutting-edge technology, ensuring I stay ahead of the curve.Before navigating the exhilarating world of tech, I managed luxury food & beverage operations for over six years at esteemed establishments like The Ritz-Carlton. This experience equipped me not just with exceptional customer service skills but also with invaluable insights into brand management, customer relationship management and consumer satisfaction.I pride myself on being a storyteller who uses data as my map and creativity as my compass. Whether it's generating over a million views on YouTube as a content creator, or engaging diverse audiences through tailored media strategies, my career is a testament to the power of innovative marketing fused with authentic engagement.Let’s connect if you’re interested in leveraging strategic insights to push boundaries in your company's growth, or if you want to dig into market opportunities that blend creativity with analytical prowess.
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Marketing LeadLuminoLisbon, Pt -
Chief Marketing Officer & Co-FounderBeep Jun 2023 - PresentLisbon, Portugal✸ Beep is a visual task manager for web-based projects (backed by 500 Global in Eurasia, 2023)➛ Contributed to Beep's securing pre-seed investment from 500 Global in Eurasia in December 2023.➛ Conceptualized and executed GTM strategy, website development, SEO optimization & content marketing campaigns.➛ Spearheaded Beep's success in wining "#1 Product of the Day", "#2 Product of the Week in Productivity Tools" & "#3 Product of the Month in Design Tools" on Product Hunt.➛ Helped to conceptualize & produce multiple videos for promotional & onboarding purposes.➛ Generated leads and nurtured customer relationships through email outreach, automation and social media channels.➛ Conducted qualitative user research & acted as a liaison between multiple stakeholders➛ Led efforts for ensuring & documenting GDPR & CCPA compliance. -
Marketing Research ConsultantKantar Sep 2022 - Jun 2023Consultant for SaaS clients on digital marketing strategies, website UX/UI & SEO improvement, and delivered consumer insight. -
Channel Manager & Content CreatorYoutube Apr 2020 - Feb 2023Lisbon, PortugalOver 1 million views globally, gained 5,000+ subscribers in the first 7 months, and further gained 11,000+ subscribers in under 15 months. A website, blog and online merchandise store were launched, leading to a 22% increase in overall earnings in Q1 & Q2 of 2021. -
Food & Beverage Supervisor - Multiple Restaurant/Bar OutletsPenha Longa Resort, A Ritz-Carlton Hotel Jul 2017 - Nov 2021Sintra, Lisbon, PortugalLeadership role in managing and assisting the daily operations of the resort's multiple outlets, specifically:➛ In-Room Dining, Take-away Service & Guest Room Mini-bars➛ Penha Longa Mercatto (breakfast, food tastings, and dinner service)➛ Aqua (Poolside restaurant)➛ B-Lounge (Lounge bar)➛ Arola (Spanish restaurant)➛ Basque by Eneko (Spanish restaurant)➛ Spices (Asian-fusion restaurant)Key Responsibilities:➛ Ensuring service & product quality align with Ritz-Carlton brand standards & HACCP standards.➛ Responsible for administrative tasks like managing inventory (controlling par-stock, requisitions, cost control), weekly staff scheduling and task assignments.➛ Mentoring, regularly evaluating and empowering both trainees and employees to achieve the highest possible guest satisfaction..➛ Writing & delivering operational reports to higher-management. -
Junior Restaurant Supervisor - Arola RestaurantPenha Longa, A Ritz-Carlton Hotel Dec 2016 - Jun 2017Sintra, Portugal➛ Assisting the restaurant supervisor in the management of daily operations, and events (cocktails, dinners, & lunches)➛ Role as a "Learning Coach" in the evaluation and training of interns➛ Auditing operational consistency with the Ritz-Carlton brand standards. -
"Voyage Global Leadership Development Program" In Food & BeveragePenha Longa, A Ritz-Carlton Hotel Dec 2015 - Dec 2016Sintra, Portugal✸ A 12-month management training program offered by Marriott to a select group of hospitality graduates around the world.KEY ACTIVITIES:➤ Banquets & Events (December 2015 - June 2016)➛ Responsible in leading over 20 events, including: meetings and conferences, weddings, gala dinners, business lunches, birthdays, and outside caterings in palaces throughout Lisbon and in Porto.➤ Restaurant Outlets (July 2016 - December 2016)➛ Assisted in managing the daily operations of breakfast service (Il Mercatto) & lunch service (AQUA)➛ Surpassed the revenue budget for AQUA restaurant in the summer of 2016 -
Founder & B2C Marketing VideographerYozhyk Productions May 2018 - Dec 2018PortugalMultiple contracts to produce promotional videos across multiple channels for small and medium businesses (i.e., hotels, restaurants, clothing brand, corporate event and tech manufacturer) -
Marketing Operations AssistantIecd - Institut Européen De Coopération Et De Développement Aug 2014 - Jan 2015Mae Sot, ThailandReported directly to the School Director of The Hospitality & Catering Training Center (HCTC) in ensuring the efficient operation of the non-profit hospitality vocational school. Worked towards achieving the goal of helping Thai-Karen youth, aged 16-23, break out of poverty by preparing them for employment within Thailand's hospitality industry.➤ Marketing & Public Relations➛ Spearheaded the creation of the school's official website➛ Secured book donations for the School Library through collaboration with charitable organizations worldwide (i.e., Nestlé Pró Gastronomia, International Book Project, The Penguin Group USA, etc.)➛ Led the conceptualisation and execution of a 2-day "Mae Sot Tour Itinerary" to increase partnership appeal with local tour agencies➛ Collaborated with a partner NGO school (Minmahaw) to teach hospitality-related lessons to Burmese students➛ Organized a student field trip with the management of the Centara Mae Sot Hill Resort.➛ Designed the new "HCTC" school logo➛ Designed "The Passport Hotel & Restaurant's" logo➛ Designed the "Life Skills Program" logo in coordination with the program manager➛ Designed the HCTC Brochure used for communications➛ Designed the "Student Sponsorship" Flyer for communications➤ Human Resources➛ Facilitated the recruitment and induction of 4 new staff members➤ Hotel & Restaurant Strategy & Development➛ Developed a preliminary business plan for the 4-guestroom training hotel➛ Negotiated and acquired a free Front Office PMS license for the application hotel➛ Created a Food Cost/ Price calculator for the training restaurant using Microsoft Excel➛ Collaborated with Front Office Teacher in creating Front Office SOPs. -
Banqueting & Events TraineePenha Longa Hotel Golf Resort Feb 2013 - Jul 2013Sintra, PortugalA 6-month internship working primarily in events (corporate meetings, weddings, galas, coffee breaks, etc.) and also assisting on occasion with the operation of the resort's restaurants.
Roberto Perez Skills
Roberto Perez Education Details
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Marketing/Marketing Management, General -
🎖️ Awarded "Distinction" (>70% Total Average) -
Business Administration, Management And Operations -
🎖️ Awarded "Distinction" (>70% Total Average) -
Hospitality Administration/Management -
3.7 Gpa -
Tampines Junior College, SingaporeArts & Humanities -
Kent Ridge Secondary School, SingaporeArts & Humanities
Frequently Asked Questions about Roberto Perez
What company does Roberto Perez work for?
Roberto Perez works for Lumino
What is Roberto Perez's role at the current company?
Roberto Perez's current role is Marketing Lead.
What schools did Roberto Perez attend?
Roberto Perez attended University Of London, University Of London, University Of Oxford, University Of London, University Of Derby, Swiss Hotel Management School, Tampines Junior College, Singapore, Kent Ridge Secondary School, Singapore.
What are some of Roberto Perez's interests?
Roberto Perez has interest in Food And Beverage Management, Education, Events Planning And Organisation, Branding (Logos And Corporate Design), Hospitality Management, Professional Etiquette Management, Arts And Culture, Sustainable Development.
What skills is Roberto Perez known for?
Roberto Perez has skills like Hospitality, Teamwork, Hospitality Industry, Hospitality Management, Hotels, Food And Beverage, Hotel Management, English, Resorts, Customer Service, Tourism, Front Office.
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Roberto Perez
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