Responsible for designing the next generation advanced platforms and thus accelerate and broaden the growth of the e-commerce application. Including regional Commercial projects, analytics/AI, SEO/SEM/Digital Marketing, Online Operations, Customer Service, Back-office and Omnichannel.

Responsible for delivering Salesforce.com platform operating model to assure effective ongoing support and continuous improvement of commercial Market and Sell business solutions - manage teams in four global delivery centers in various regions.

Provide strategic IS expertise, critical advice and challenge, spanning technical, process and human aspects of change in order to be the partner for creation, development and support of commercial strategy; participate in the development of the Go To Market process and technology landscape; agree and communicate 3-5 year roadmap aligned to business and IS strategy; monitor external best practice to stimulate business thinking and identify opportunities that bring competitive advantage; manage and ensure prioritization of a change portfolio for a function and act as a catalyst to align expectations between the business and the LatAm & Global IS regarding service delivery.

Led the design of Social CRM strategy and introduced new ways of working at a country level to improve the customer experience, increase proactive sales approach and relationship with most valued customers.Develop, agree and deploy country CRM platform based on Salesforce.com technology. Identify areas of the business (commercial, marketing, crops and assets) where customer relationship management activities and process can significantly improve business results.Building country level web presence through the new technologies and interaction channels such as social media, community marketing, content marketing as well as integrated communication.Developing and managing customer Database (CRM Analytics - SAP BW) to provide a single overview of the cropping data, easy and fast customers analysis using standard reports and sales dashboards.Design and manage the corporate webTV.Led the Knowledge Management implementation for LatAm region based on Microsoft Share Point.

Senior System Architect member of regional team responsible for design, development, testing and deployment of system solutions.

Management and leadership of regional SAP Basis team.