* Led Olive Garden off-premise dining e-commerce transformation, delivering $400 million of annual incremental revenue growth, reaching $1 billion in off-premise sales. Developed a proprietary digital platform that elevated guest experience through personalized menu, pricing, payment, marketing, and pick-up options.* Increased web and mobile app sales to record levels of online adoption (65%), through greater web conversion (+11%) and reducing checkout abandonment (-15%) with new platform.* Reengineered the catering menu to target families based on consumer behavior shifts from B2B to leisure occasions. New menu featured family-style bundles and a-la-carte pans. Developed new advertising and marketing communications plan promoting online sales of the new menu offering.

* Drove Olive Garden in-restaurant dining innovation with the development of the “Menu of the Future.” Led a cross functional team that tested multiple menu categories and concepts across 140 locations, resulting in significant increases in guest satisfaction and profitability improvement (+$20M.) New menu is being expanded across 870 restaurants in February 2022.* Led the development of Olive Garden in-restaurant menu and online marketing food photography standards, raising preference of high-margin, high-satisfaction featured items through elevated crave and quality cues.

* Innovated a first-of-its-kind industry solution, $5 Take Home Entrees, a major guest win as evidenced by strong quantitative post-consumption guest satisfaction (value score of 86, re-order intent 92). New platform delivered $50 million incremental revenue with an additional $20 million potential increase for off-premise.* Developed and launched an entirely new daypart, branded Early Dinner Duos, as part of our Everyday Value platform. The new program maximized capacity during lower traffic periods and drove 1.3 million incremental guests annually.

* Revitalized stagnant off-premise category, making Olive Garden the standard model in casual dining (+18% CAGR.) Built online ordering capabilities, rebranded Parties To-Go category as Catering, rolled out a new catering delivery model, and developed GTM off-premise digital media plan (display, search, social, email/CRM.)* Forged strategic partnerships with beverage leaders, including The Coca-Cola Company, Constellation Brands, and Palm Bay. Reinvigorated wine culture in restaurants, growing category after years of continuous declines. Focused efforts in training team members, tracking performance, and incentivizing best practices. Introduced new proprietary Italian wine, Head-to-Head Red. Launched multiple promotional programs, including Make Your Wait Great and Wine Flights.

* Drove category growth by $40 million to $170 million revenue (+30%). Crafted five-year strategic LRP, resulting in accelerated growth of 10% CAGR in sales and 11% CAGR in profit (2010-2012).* Developed strategic partnerships with key retail clients, including Walmart, Target, and Kohl’s, to implement Go-to-Market strategies from product development to integrated marketing campaigns. Leveraged decade-long trends in dyed socks and larger packs, delivering significant space increases (+125% at Walmart and +50% at Target). New products included Sport Cuts, Premium Black banded, Comfort Cool/Stretch Black, Hanes “Hybrid” socks, and EcoSmart®, a sustainable product innovation using recycled pre-consumer fiber.* Reverted Hanes sales trends at Kohl’s (from -30% to +40%) within three months of launching a unique boxed packaging solution that led to an optimized product presentation in shelves while allowing customer pre-purchase product trial.* Engineered pricing actions through highest cotton inflation since Civil War. Expanded price leadership versus key competitors without losing market share, proving brand’s pricing power, and increasing retailers’ AUR and gross margin.* Delivered highest levels of inventory turns and customer service metrics by leading portfolio consolidation initiative, increasing SKU productivity, and diligent budgeting. Mapped out and implemented process for managing closeouts, slow-moving, and obsolete inventory. Appointed by senior management to lead multiple cross-functional optimization projects, including Kanban, TIL Automation, and Lifecycle Analysis.

Analyzed overall impact of cost increases from suppliers in one-year timeframe. Developed core pricing strategy for 40,000-plus parts and delivered product-pricing matrix with price increases representing $6.6 million in revenue.

* Managed portfolio of seven pasta brands, making company leader in the category. Responsible for market research, advertising and merchandising programs.* Led introduction of first-in-country pasta pouch packaging including pilot testing, development of new marketing campaign, sales training, and launch event.* Collaborated with consulting firm Booz Allen & Hamilton on high-visibility brand management project, developing a five-year communication plan leveraging key business and consumer drivers.

Launched advanced planning software. Generated reports and target inventory levels for 800 SKUs. Scheduled production in country’s biggest pasta plant, with capacity of 11,000 tons per year.