Roberto Santos work email
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Roberto Santos personal email
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► C A R E E R With over 20 years of multifaceted experience, I have been adept at navigating complex business landscapes, spearheading innovation, and driving substantial organizational growth. My journey encompasses a well-rounded suite of competencies, with a pronounced emphasis on Mergers and Acquisitions (M&A), team leadership, innovation, product development, and now martech scoping, Generative Artificial Intelligence and digital transformation. Experience in NYSE traded companies and private equity.In the realm of team leadership, I have orchestrated and led high-caliber, cross-functional teams to exceed organizational objectives. My leadership philosophy is rooted in fostering a culture of excellence, innovation, and collaboration, where talent is nurtured, and performance is optimized to achieve unparalleled results.Innovation and product development have been pivotal aspects of my career trajectory. I have been instrumental in steering R&D initiatives, translating consumer insights into groundbreaking products, and innovations that resonate with market demands, driving customer engagement, and elevating brand equity.► ENTREPRENEURSHIP:Brick and Mortar: Easypresto RestaurantDigital Startups founded: Paseaperros.com, Listamenu.esInvestor: Wemuse.app► INTRAPRENEURSHIP: Global Packaging Innovation Center Design and Creation.► S K I L L S:★ Management of the Marketing Function: Digital, Product Development, Communications, Performance Marketing. Budget tracking, team management.★ Sustainability Expert: focusing on circular economy, recyclability and raw materials.★ Digital Transformation ★ M&A plus Capex Growth Manufacturing Expansion Experience ( Greenfield & Brownfield )★ P&L management with Ebitda development plan for exit / floating.★ Multiple corporate re-structuring experience with the BIG 4.★ Communication and cross cultural skills, 6 languages spoken fluently ( English, French, Italian, Portuguese, Spanish, Catalan )
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Marketing DirectorAccredo Packaging, Inc. Jul 2024 - PresentUs -
Marketing DirectorAdvance Polybag, Inc Jul 2024 - Present -
Global Executive Director Strategic & Digital MarketingSealed Air Corporation Jun 2022 - Apr 2024Charlotte, Nc, Us• Responsible for Global, Cross Divisional ( Food & Non Food, Protective ) transformation initiatives, innovating e-commerce and monetization strategies to bolster revenue and customer engagement. • Responsible for digital growth. • Creation of new go to market strategy of the company: Food & Protective new Packaging value propositions, innovation process design, commercial excellence training, and new digital website experience & ecommerce.• Strategic annual operating plan decks to the board. Market & Consumer research.• Spot M&A for digital technology integrations, enhancing organizational capabilities and market reach.• Lead the creation and optimization of sustainability solutions and value propositions.• Master the integration of performance marketing, communications, PR, social media, and MarTech stack to create highly profitable and streamlined operations. • Identifying new tools – AI, digital, CRM – that can support, enhance and improve our solutions -
Global Executive Marketing Director E-Commerce Packaging DivisionSealed Air Corporation Jun 2020 - Jun 2022Charlotte, Nc, Us• Global P&L responsible for the E-Commerce Packaging Division (Equipment, materials & Consulting). Fastest growth in company. • Growth Head for the division: M&A, capacity expansion (Greenfield & Brownfield) Lead generation, advertising.• 3 main areas: Innovation development, Advertising and communications and digital transformation.• Strategy Global Division Head for E-Commerce Packaging Automation Solutions. Primary and Secondary Research.• Multi substrate expertise in packaging materials: Paper, Plastic & Corrugated packaging. Sustainability strategy creation and campaign development.• Technology roadmap development for new solutions/Markets: i.e. Robotics & Artificial Intelligence.• Marketing Technology Scouting: Generative AI, Social Media strategy, customer journey development, buyer personas, sales funnels creation, programmatic buying & many more.
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Emea Executive Marketing DirectorSealed Air Corporation Jun 2018 - Jun 2020Charlotte, Nc, Us• P&L Responsibility over region for protective packaging ( Non Food ).• Full Regional Marketing lead, Strategy, Innovation, Communications & Digital.• Created the Digital Marketing function in EMEA.• Pricing and Commercial Excellence creation and deployment. • Innovation development. • M&A scouting & Integration of Completed Acquisitions.• Portfolio optimization and Product Lifecycle Management.• Geographical Expansion plans, Capex, Line Additions, Extrusion Capacity, Paper Conversion lines.
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Vice President Marketing Americas, Africa, Asia, Middle EastKlöckner Pentaplast Aug 2016 - May 2018London, England, Gb• Regional Marketing, Communications and Innovation Plan Head.• P&L Responsibility over regions.• Pricing and Commercial Excellence creation and deployment.• Launched Mono Recyclable Food Protein Trays and Lids Range. With Capex expansion (extrusion & thermoforming)• Portfolio optimization and Product Lifecycle Management.• Geographical Expansion plans. -
European Marketing Manager, Food Service & Kitchen HygieneSealed Air Corporation Oct 2014 - Sep 2016Charlotte, Nc, UsLargest division of Diversey Care. Leading B2B marketing through 33 countries , 25 opcos.P&L responsibility, pricing & profit optimization.R&D innovation peer developing new products and solutions and coordinating launches.Delivering Global projects introduction and development in Europe.23 Country Team Members.Coordinating cross functional team for all new product requests and developments ( Supply Chain, R&D, Commercialization, Application Specialists, Regulatory ).Digital Marketing for B2B innovations via social media.Marketing technology solutions deployment and co-development.Support and solution development for different Global/Regional Customer Accounts team for international tenders ( Carrefour, Mc Donalds, Ikea, Starbucks, etc... )
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Marketing Manager Kitchen Hygiene SpainSealed Air Corporation Jan 2013 - Sep 2014Charlotte, Nc, UsJan 2013 - Sept 2014.My role was Strategic Marketing Manager for Food Service and Retail and Group Brand Manager for all Kitchen Hygiene products. I was responsible for analyzing the economic situation in my markets, defining the strategy, objectives and target for each year. Regarding the Kitchen Hygiene Brands I handle all the marketing mix, sales objectives and strategy.I participate in European Contract Negotiation for international customers like: Carrefour, Mc Donald's, Auchan, Compass Group, Autogrill, etc....
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Strategic Marketing Manager Spain And PortugalSealed Air Corporation Jan 2011 - Dec 2012Charlotte, Nc, UsJan 2011 - Dec 2012I managed the Diversey cleaning and hygiene solutions business in the Food Service & Retail Sector for Spain & Portugal. It's a 600 M € market where Diversey is the nº1 player with market shares of 52% in Portugal and 22% in Spain. I was responsible for analyzing the economic situation in my markets, defining the strategy, objectives and target for each year.On the other hand I provided on going support for Key Accounts creating tools and training that help achieve new customers and develop existing accounts. From a corporate perspective I developed a communication plan which positions us as the leader in food safety solutions which help customers control costs. This entails above and below the line marketing, promotions, online marketing, SEM & SEO, social network marketing and PR.
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Entrepreneur, Fast Casual RestaurantEasy Presto Restaurant Co. Apr 2006 - Dec 2010Entrepreneur. Development of a new concept of restaurant franchise. A high end italian quick service restaurant. Developed and created pilot site in Barcelona, Spain. Turnover was 160 k, 300 K and 400 K in years 1,2 and 3 respectively. Opened in Dec 2006 and sold the company in 2010. Managing a team of 12 employees. Responsible for R&D in the menus, decoration, promotions and online marketing with SEM & SEO and Social Network marketing campaigns. Developed the website for the restaurant.
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Iberia Trade Marketing DirectorBarilla Nov 2004 - Mar 2006Parma, It -
Corporate MarketingProcter & Gamble 2002 - 2004Cincinnati, Ohio, Us -
Intern Financial DepartmentIbm Jun 2001 - Dec 2001Armonk, New York, Ny, UsInternship in the Financial Department of IBM Spain.
Roberto Santos Skills
Roberto Santos Education Details
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Harvard Business School OnlineOrganizational Leadership -
IsdiDigital Transformation
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Iese Business SchoolGeneral Management Program
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University Of FloridaBusiness Administration
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Universidad Carlos Iii De MadridBusiness Sciences
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King'S College, Soto De Viñuelas
Frequently Asked Questions about Roberto Santos
What company does Roberto Santos work for?
Roberto Santos works for Accredo Packaging, Inc.
What is Roberto Santos's role at the current company?
Roberto Santos's current role is Marketing Director.
What is Roberto Santos's email address?
Roberto Santos's email address is ro****@****ail.com
What schools did Roberto Santos attend?
Roberto Santos attended Harvard Business School Online, Isdi, Iese Business School, University Of Florida, Universidad Carlos Iii De Madrid, King's College, Soto De Viñuelas.
What skills is Roberto Santos known for?
Roberto Santos has skills like B2b Marketing Strategy, Online Marketing Analysis, Social Media Marketing, Retail Category Management, Food Service Sanitation, Restaurant Management, Tender Preparation, Product Innovation, Sustainability Consulting, Marketing Communications, Trade Marketing, Fmcg Marketing.
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