Roberto Scarpati Email & Phone Number

Manhattan, NY, US

• Head of Italian and whole Brands in the portfolio, with full responsibility for business performance and marketingBrands include Schiopetto, Centolani Pietranera, Domenico Clerico, Siro Pacenti, Antica Fratta.
• Grew sales by year over year by impacting distribution at on-premise and off-premise accounts throughout NY and NJ, bringing in 350 new accounts over 10 years, with a team of 2 (NJ) and 500 (NY).
• Soilair’s leading sales driver by identifying and help opening accounts at key clients, developing strong relationships that lead to strong loyalty over years
• Identified 12 new producers and several new SKUs, developing product labels and brand positioning for US market and negotiating profitable cost structures to increase portfolio revenue.
• Provide consultative services for clients that faces challenges and producers to increase sales and profitability
• Provide educational support to the Sales Team, creating sales materials and setting up producer-led seminars to educate and empower other sales associates to increase sales at their respective accounts

With more than 20 years’ expertise & experience, Scarpati INC – Hospitality Consultants is a New York Metro based leading trainer specialist in Hospitality, Wine event and employee education. We strive for excellence in our chosen field in order that we may help our clients to reach their goals - offer excellent service in all aspects of their hospitality.

• Director of sales Brand Strategy & Sales (NJ)
• Single-handedly drove $1.75MM in annual sales and maintained loyal relationships with key clientele
• Worked with sales staff to set up appropriate distribution of allocated items in the network.
• Developed and presented promotional strategies for new products for the US market
• Presented new products to clients and created selling materials and educational seminars for distributor sales reps and wait staff trainings as well as conducted in store tastings
• Set monthly goals for sales forces - set up incentives to motivate team and managed the overall company with a 11M in gross revenue/annually between the Tri-State area with an Italian wine portfolio.

• Created events for “L’Orangerie,” increasing revenues for special events by attracting upscale patrons through dynamic marketing and hosting
• Coordinated tailored menus for special wine and dinner events
• Managed events for wine director and provided key support in staff education for Italian wine portfolio
• Managed daily operations to ensure consistent delivery of sophisticated service to elite clientele
• Responsible for managing entire restaurant staff, including creating policies, procedures and performance goals for all staff members

Higher & Advanced Certificates In Wines & Spirits, Wine And Spirits

Master’S Degree, Marketing & Brands -Public Relation & Communication

Education record

Bachelor’S Degree, Hospitality Hotel Management, Public Relation, Cooking, Service, P&L And Hospitality Supervision.