Robert O. Email & Phone Number

• Conceptualize social media campaigns and content to meet marketing and HR objectives
• Write compelling, clear social copy while adhering to established brand guidelines, business goals, & social media style guides
• Strategically use both organic and paid social media to extend and amplify communications
• Use social media publishing and monitoring tools to effectively distribute content and measure and report on campaign performance

Wilmington, Delaware, United States

• Through social media leadership on LinkedIn, attracted $29,000 in market development funding (MDF) from partners for use in marketing.
• Developed company social media presence across multiple channels, attracting business partners and augmenting recruitment efforts by using targeted marketing techniques.
• Created and maintained a dynamic photography archive for use in company messaging with vibrant and dynamic photography of company employees, activities, and accomplishments.
• Fostered relationships with local partners, nonprofits, and industry organizations to develop reputation and build awareness of the company mission.
• Designed company-branded products, including fliers, brochures, banners, and merchandise for live events.

Tacoma, Washington, United States

• Produce hundreds of photo & video products for public release; imagery created was published by outlets such as NBC News, Department of Defense, Air Force News, and The Daily Press.
• Develop and operate official government social media accounts with an audience of 80,000+;appropriately enact the organization’s content policy, respond to questions and comments fromcommunity members.
• Organize joint media operations between federal and state assets in order to create media sharing partnerships for release to internal audiences, news agencies, and media outlets.
• Plan, resource, and monitor operational activities; develop oral and written reports and assessments to support executive level communications and decision making
• Manage an agile team of content creators for multimedia production including photography, social media engagement, short form videos, graphics, event flyers, and mini-documentaries.