Professional with important achievements in strategic communication and positioning of brands, institutions and people. I had two terms as director of strategic communication at the Ministry of Foreign Affairs and also worked as a press attaché abroad. I was, also twice, communications director at San Sebastián University, where I changed the way content was managed. I have a proven ability to lead teams based on dissemination of messages that influence public opinion, improving an organization's reputation and prestige. I have worked in important audiovisual media in Chile, such as TV channels Canal 13 and Mega, among others.