I started my career in a small advertising and web agency in Milan in 2002. In 2003 I moved to England, where I lived in London for a few years, developing my career in online marketing. In 2008 I have moved to Germany. Over the last 20 years I worked in 4 different International companies, in close contact with many European and Global E-commerce clients. In 2021 I decided to combine my interest for marketing and E-commerce with my passion for Italian and organic food products.

I can help companies on overall online marketing strategies or for projects and activities in Affiliate Marketing, SEA, Retargeting, Facebook Marketing, Sales, Team Management.I have 15+ years of experience working with large brands internationally and work in 3 languages: Italian, German and English.

Responsible for 2 key accounts in the Travel & Classifieds Team. My activities included:Growing the client's business and maximise the return on marketing investment through strategic advice and creative advertising solutionsCoordinating a virtual team including a Senior account strategist, a technical specialist, business analyst and a creative designerWork cross-functionally with In-Market teams, Product Marketing, Product, Central operations to optimise our client effortsBuilding innovative and bespoke solutions to address the clients needs and identify new opportunities for the client to generate revenue/acquire new customers Analysing data trends and performance to be able to put together business cases for clients or internal business cases for new product developmentDevelop and implement best practises for client interaction, sales and services for Criteo, identifying winning strategies and scaling the insights throughout the vertical

Responsible for the SEA and affiliate marketing campaigns for the Munich´s client’s portfolio in different sectors: banking, pharma, B2B services, insurance, entertainment, FMGC, fashionDirect management of 4 team leaders (Group Heads) and overall of a team of 25 employeesEscalation point and senior point of contact for the largest accounts Business Development activities, RFIs, RFPs, new business

14 years’ experience in Online Marketing with core area of competence in Performance Marketing, across Account Management, Business Development and Sales & Marketing.I am a proactive and driven Senior Manager with over 12 years of successful team management.My focus for the last 8 years has been on International Coordination, Global Account Management/Development and Digital Strategy.I believe the key to success is to work with your team, pears, managers, clients or partners to solve problems. Every challenge is an opportunity to achieve outstanding results. I started my career in Milan, after communication studies, in a small advertising/web agency and then moved to London where I worked for 3 years at a company called Espotting/MIVA. During that period, I acquired extensive Search Engine Marketing experience and managed a team of 4. I then joined Tradedoubler back in Milan for 2 years, as an Account Director. In 2008, I moved to Munich and joined the TD International team, where I covered several management positions with the last one being the Head of International Coordination. I was responsible for the International business both on the Advertiser and Publisher side, managing a team of 11 senior staff in 4 countries.

Managing a team of 11 International Coordinators based in the UK, France, Germany and Sweden. The ICT is responsible for the coordination of a number of large international clients at Tradedoubler. This includes advertisers having affiliate or technology programs active in multiple markets, as well as publishers. On the advertiser side, International Account Managers and Directors handle the coordination of a portfolio of large accounts across different markets. On the Publisher side, International Publisher Managers focus on key international publishers, to help them expand and optimize delivery across all countries. The team also have 1 person coordinating International Technology Projects.

Management of Corporate staff across DACH, and ItalyOversee the performance of the Corporate accounts’ portfolio in 4 markets: DE, AT, CH, ITPart of the management team at Tradedoubler Germany reporting to Director of Corporate Clients, located in LondonRegular reporting & forecasting of Corporate clients revenue and GPAllocation of resources to different accounts and internal projectsRecruitment /interviewing and performance appraisalsDevelopment of training processes and best practicesAttend QBRs, RFPs and actively participating in international sale pitchesMaintain and expand existing business with both advertisers and publishersInternal development of processes and toolsParticipation in product testing and active member of the affiliate success teamClose cooperation to marketing and PR department to push out case studies and improve communication

- Responsible EMEA for a portfolio of over 12 international clients - Responsible for affiliate programs and other digital marketing activities growth - Direct management of 3 international resources based remotely in other offices - Oversee the performance of the accounts’ portfolio against the targets - Senior level contact for clients and point of escalation- Direct responsibility of some corporate accounts- Commercial negotiations- Support internationally business development for the market unit in DE, NL, CH, AT, BE

As International Account Director, I’m responsible for few TradeDoubler International Clients across Europe.I am in charge of the main client relationship, coordinating on a daily basis local teams in up to 13 markets, on different activities: Affiliate programs, Td Talk, and Campaigns. Vertical Sectors of my clients include: Travel, IT/Computing,Technology and Fashion.

- Responsible for providing long term innovative marketing and advertising solutions to major Italian and International clients.- Coordinate internal resources as well as communicate with the client’s organisation and with third parties.- Negotiating deals with top-tier Italian and International publishersDesigning strategic incentive programs for publishers- Analysys of the account performances and Reporting to the client

- Oversee department operations - day-to-day management of department issues- Attend client meetings, promotion of processes and services- Liaise between all Italian departments on Italian editorial-specific issues- Reporting & monitoring work volume, department progress and projects- Attending weekly Editorial European meeting companywide- Line manager responsibilities: performance appraisals for all relevant staff on a quarterly basis.- Recruitment processes/interviewing - Training - development of training processes

• Working with Editorial Manager to develop and implement effective online advertising campaigns in Italian. • Analysis of consumer and advertiser activity• Coordinating with local Client Services and Sales teams in Italy to deliver effective marketing message.• Assisting in the crucial approval of advertisers, analysis of consumer and advertiser activity, and the development of all Espotting tools and content

Customer service and sales support activity on a daily basis. Coordinating activities between creative (graphic and copywriting) and sales departments providing creative briefings and setting up deadlines in order to meet client’s expectations.

Responsible for clients’ web sites’ contents and their advertising campaigns, both online and offline. Writing claim, payoff and body copy for advertising campaigns.Account executive