Roberto Vautier Franco Email & Phone Number

São Paulo

São Paulo E Região, Brasil

Atuação no planejamento e execução de ações com foco na potencialização de resultados de vendas, melhor posicionamento de marca e gestão do portfólio de produtos (sortimento, preço e margem);Resultados: - Incremento em venda para os 10 maiores clientes através de comparação de aderência de mix (+R$240 mil/ano)- Implantação do televendas para atendimento do pequeno varejo (aumento de 20% de vendas para esse cluster de clientes com zero investimento).Condução de Projeto de Alavancagem de Vendas para lojas fraqueadas, atuando em revisão do mix de produto, processos de abastecimento, gestão de loja e precificação;Coordenação de Projetos de Go to Market com revisão de modelo comercial, gestão de clientes, otimização da operação logística e potencialização das ações de marketing;Condução de Workshops para mapeamento e redesenho de processos em projeto de restruturação corporativa (área de marketing, comercial, financeiro, fiscal, rh e compras);Resultados- Fluxo de Caixa: melhora do PMP através de rodada de negociação com fornecedores (+15%)- Redução da ruptura de produtos de Curva A através de revisão do processo de compras- Melhora nas vendas de produtos curva C com montagem de pacotes de venda (+90%)- Redução do lead time de compras com ajustes no fluxo e implementação de controles de tempoAtuação em projetos de Transformação Digital, com análise de aderência de novos sistemas, otimização de resultados do e-commerce, implementação de novas jornadas de consumo, redesenho de processos e comunicação ao cliente (canais de atendimento).

São Paulo E Região, Brasil

- Was responsible for planning and executing loyalty building actions for the relationship programs, preparing and setting timelines for implementing these actions with a focus on customized services directed to the customer, and also coordinated all the processes in progress.- Negotiated products with the commercial area while also measured, analyzed, and generated insights, presented results, and also reviewed the processes adopted and then developed and applied corrective actions when necessary.- Supervised and delegated activities to multidisciplinary teams involved in the projects, ensuring compliance with the deadlines set out in the schedule.- Served as an interface with the Communications Agency, developing briefings and monitoring/validating all the creation processes.- Prepared and optimized the CRM strategy through daily contact with the international BI team.- Saw the net sales increase by R$ 53 million in 2014 and restructured the payment flow of services rendered to the Pão de Açucar Group, generating a revenue recovery of R$ 1.4 million.

São Paulo, Brasil

- Was responsible for setting up and overseeing Trade Shows, coordinated promotional campaigns, did media planning, sponsorships, and controlled the returns from the direct marketing actions.- Sold advertising space at trade shows through barter agreements for media channels such as magazines and websites, and also prepared customer loyalty and retention actions, being the primary interface with the Sales area in defining prospects.- Managed the social media and website content, prepared and applied posts about the segment, and also answered questions from the Internet users about the events and made updates.- Controlled and managed the budget, making sure that expenditures expected were within the values established.- Gave training and orientation to the team selected for the event, sharing information and the schedule of activities.- Was responsible for a 16% increase in sales of the Agrishow (Ribeirão Preto-SP) compared to the previous year, reaching R$ 2.6 billion and a visitation record of 40,000 visitors in one day (33% above the target).

- Coordinated all the communication from the Retail Brokerage, serving as an interface with advertising agencies, requesting and approving layouts of ads, an also carried out strategic relationship actions with premium customers in partnership with the Commercial Department.- Controlled the annual budget, being responsible for consolidating the values in order to present them to the management team.- Implemented Content Marketing by setting up and organizing lectures on the Financial Market focused on customer prospecting and profitability, reaching over 70% of the newly opened accounts in relation to the total number of people present.

- Was responsible for managing the customer contact center through online monitoring of performance indicators.- Developed and applied preventive actions for possible dissatisfactions by analyzing customers prone to cancellation.- Created motivational campaigns focused on the customer service team, serving as an interface with the Endomarketing agency in developing briefing and defining the rules of these actions focused on improving the indicators.- Carried out studies on financial return from the policies implemented based on the expansion of the Call Center, and also prepared direct marketing actions in partnership with large retail chains.- Was responsible for the action to reverse the cancellation of 300,000 cards a year, bringing a financial return of R$ 3.2 million and a 12% reduction in the cost per card retained in the annual closing of the Call Center accounts.

- Was responsible for coordinating the merchandising as well as the communication of new products targeted to the customer service networks, covering more than 3,000 points distributed nationwide.- Managed the branding and created special projects focused on internal marketing in promoting unique benefits for employees.- Coordinated the Satisfaction Survey, interacting directly with the agencies in analyzing the customer service they provided and defined actions to improve some points of attention.- Approved promotional campaigns directly with the advertising agencies.

São Paulo, Brasil

Pós-Graduação, Marketing

Shopper Marketing

Comunicação Social, Jornalismo