Roberto Vautier Franco Email & Phone Number

São Paulo

São Paulo E Região, Brasil

Atuação no planejamento e execução de ações com foco na potencialização de resultados de vendas, melhor posicionamento de marca e gestão do portfólio de produtos (sortimento, preço e margem);Resultados: - Incremento em venda para os 10 maiores clientes através de comparação de aderência de mix (+R$240 mil/ano)- Implantação do televendas para atendimento do.

São Paulo E Região, Brasil

- Was responsible for planning and executing loyalty building actions for the relationship programs, preparing and setting timelines for implementing these actions with a focus on customized services directed to the customer, and also coordinated all the processes in progress.- Negotiated products with the commercial area while also measured, analyzed, and.

São Paulo, Brasil

- Was responsible for setting up and overseeing Trade Shows, coordinated promotional campaigns, did media planning, sponsorships, and controlled the returns from the direct marketing actions.- Sold advertising space at trade shows through barter agreements for media channels such as magazines and websites, and also prepared customer loyalty and retention.

- Coordinated all the communication from the Retail Brokerage, serving as an interface with advertising agencies, requesting and approving layouts of ads, an also carried out strategic relationship actions with premium customers in partnership with the Commercial Department.- Controlled the annual budget, being responsible for consolidating the values in.

- Was responsible for managing the customer contact center through online monitoring of performance indicators.- Developed and applied preventive actions for possible dissatisfactions by analyzing customers prone to cancellation.- Created motivational campaigns focused on the customer service team, serving as an interface with the Endomarketing agency in.

- Was responsible for coordinating the merchandising as well as the communication of new products targeted to the customer service networks, covering more than 3,000 points distributed nationwide.- Managed the branding and created special projects focused on internal marketing in promoting unique benefits for employees.- Coordinated the Satisfaction.

São Paulo, Brasil

Pós-Graduação, Marketing

Shopper Marketing

Comunicação Social, Jornalismo