Digital Planner at Digital PR/Hill+Knowlton, MilanoI'm in charge of strategies (and some client handling) for Digital PR - the digital section of Hill+Knowlton (one of the world's leading PR agencies network, part of WPP Group).My (current) field of expertise is Digital Marketing. And it has been since 1995. Starting from Web Marketing to Social Media and now Internet PR and the integration with media relations and old school PR. I mostly deal with strategies - but also how to get the rubber meet the road.I've been among the first to get interested into Internet and to develop projects, business ideas, consultancy. I've been working in Advertising agencies, in Digital Agencies, as a Consultant. I've had the pleasure to work with the Teatro alla Scala di Milano and for the Torino Winter Olympic Games, for blue chip companies and smart people. I've been partner of Commstrategy (Digital business consulting)Before Internet I was an advertising man. Quitting as an Account Director. Worked for Saatchi & Saatchi, BBDO, McCann (interactive). Managing clients such as Apple Computer, Pepsi Cola, Gillette, Microsoft... Lived in Luxembourg and in Barcelona for a few years. Been working for many years as a part-time journalist. Former sail instructor. Blogs: http://robertoventurini.blogspot.com/Digital Planner Manifesto: http://wp.me/pNIsD-uRelazioni Pubbliche Digitali: http://www.relazionipubblichedigitali.itWrote 2 books. Got 2 kids, 1 boat and 4 cats.