Robert Painter Email & Phone Number

Woodcliff Lake, Nj, Us

Future-focused marketing consulting and technology services executive leader that helps clients significantly reshape their economic model by engineering modern marketing structures, increasing efficiency and productivity, so clients to redeploy their scarce resources for even deeper competitive innovation, engagement, and brand impact.

Edison, New Jersey, Us

Brillio, A Bain Capital Company. Member of Senior Leadership Team. Responsible for all facets of global brand, marketing, communications, and employee branding strategy, alignment & performance. • Recruited 70% of newly created Marketing Leadership Team, across US, India, Mexico, Romania• Reengineered global marketing team structure, business alignment, and financial operations. • Designed logo and created global brand identity in <45 days for IPO roadshow.• Launched completely new web site in <60 days, significantly elevated value proposition & portfolio.• Launched “Recalibrate for New Reality” program to align brand promise with economic conditions. • Drove modern performance marketing resulting in 42% increase in opportunities, $75M signings• Achieved 63% decrease in cost per new logo lead, with in-person and digital performance programs• Established quarterly business alignment, marketing planning and performance cadence.• Raised visibility and stature with Gartner, Forrester, and Everest. Achieved 3 top positions.• Created Brillio Research, new TL content function to elevate accelerate consultative selling.• Initiated global design CoE, created over 1000+ newly branded communications assets in Y1.• Created employee brand & recruitment marketing program, achieved +953% CV downloads. • Directed and hosted annual Brillio sales summit, “Accelerate”; achieved 4.7 rating from attendees.

Teaneck, New Jersey, Us

Member of Executive Leadership Team that achieved Forbes ‘25 Fastest Growing Technology Companies for 10 consecutive years. Increased measured brand value from unranked to $8.7B, top tier.• Built entrepreneurial global function of 70+ to aggressively position Cognizant for growth.• Led first Cognizant brand relaunch to position organization against $1.3T digital opportunity.• Achieved brand strategy alignment with Clients, Executives, Employees, Analysts, and Board.• Created “Intuition Engineered” campaign platform, to accelerate analytics, AI, and digital experience.• Established CNBC television partnership, advancing awareness of Cognizant’s Digital Business.• Achieved #2 unaided category brand association with "digital transformation" market opportunity.• Transformed and grew Cognizant.com to 35+ countries. Achieved 1700% increase in site traffic.• Built global Social Media platform from scratch. Achieved >3.5M followers. #1 Twitter in category.• Engineered Martech stack, including Demand Base, Adobe Experience, DAM, Marketo, & SalesForce.• Drove Investor Relation programs including earnings scripts, annual and sustainability reports. • Led production first in-person IR event (NYC), resulting in $1B market cap increase in one day.• Created ‘Future is Now. Let’s Put it to Work’, award-winning program with 4x industry benchmarks. • Created organic Thought Leadership content function, produced >225 PoVs and research studies. • Leveraged content engine to advance consultative engagement, elevate PR, and fuel demand gen.• Grew 'Cognizant Community' as premiere global thought leader client event; a high-touch, multi-day executive experience that delivered >$1B in influenced opportunity revenue.• Prototyped and deployed organization’s first digital employee workspace ‘Be.Cognizant.com’ supporting content, news, and employee value proposition to >285K associates.• Twice awarded ‘Corporate Function of the Year’ & ‘Presidents Award for Sales Partnership’

Armonk, New York, Ny, Us

Member of IBM Global Marketing Board. Led ebusiness marketing programs to redefine IBM’s relevance in the rapidly emerging internet technology era. Accelerated shift to services revenue growth. Managed 200+ global marketing function.Member of senior executive team credited with the successful marketing integration of PWC Consulting acquisition, creating world's the largest Business Consulting & Business Process Services organization with $18B in revenue and 100,000+ employees. Launched fully integrated $90M marketing campaign in 9 countries within 45 days of PwC Consulting acquisition to introduce new Global Business Services unit. CEO cited initiative as "world-class launch" and "among the most-valued integration work streams." Delivered significant improvement in gross profit with RAD analysis and segmentation of client base. Partnered with Sales and Finance to create ‘top account’ sales coverage plan. Directed IBM’s first thought leadership content engine (IBM + PwCC): Institute for Business Value. Managed all thought leadership content development and global marketing support. Drove $1.5B+ of marketing-influenced revenue with new cross-company program targeting new LoB audience with an integrated value proposition and solution portfolio supported by $44M investment.Restructured demand generation strategy to optimize pipeline management and enablement process, with adoption and integration of new reporting cadence, LDRs, digital events, and e-nurture tactics.

Armonk, New York, Ny, Us

• Built integrated marketing function for Global Services, $40B. IBM's largest and fastest growing unit.• Led IBM ‘e-business Infrastructure’ marketing program, IBM’s first services-led demand program. • Gained trusted and collaborative investment support from Hardware & Software business units. • Expanded association with services infrastructure expertise – deemed a critical growth driver.• Created ‘e-business on demand’ strategy, an entirely new infrastructure-as-a-service delivery model• Featured in Wall Street Journal. Recognized by Gartner as new & aggressive market development.• Raised awareness of new services strategy +19 points in one year with a 3:1 lead over competitors. • Transformed silo-oriented web site into fully integrated, single IBM Global Services experience.• Led all service brand portfolio management, including naming, key messages, and sales enablement.

Armonk, New York, Ny, Us

• Launched “e-business” television campaign to differentiate IBM's position in the hotly contested internet space. AMA Gold Effie for marketing effectiveness and Adweek’s "Campaign of the Year."• Orchestrated IBM's first cross-enterprise e-business demand generation program in 11 countries. Generated 70K+ responses, 9K+ leads and $175M in new revenue opportunity. AMA Gold Effie.• Partnered with business unit CMOs to identify unified e-business message architecture and gained agreement to pool media investments representing 50%+ of IBM's total global print media.• Transformed IBM’s bespoke marketing approach in smaller countries into a single "One Voice" $100M approach supporting 29 emerging growth markets and nearly 20% of total opportunity.

Armonk, New York, Ny, Us

Recruited by Client to join a small corporate team challenged to restore IBM brand image and market leadership by redefining IBM's relevance in the rapidly emerging internet technology era. • Directed $250M+ global television program deployed in 40+ countries. Produced 75+ commercials.• Managed IBM's global Olympic Top Sponsor global television advertising programs. • Directed advertising programs for 1998 Nagano Olympic Winter and 1996 Atlanta Summer Games. • Partnered with International and National Olympic Organizing Committees and Sports Federations.• Directed $250M+ global television program deployed in 40+ countries. Produced 75+ commercials.• Created innovative digital experience for "Deep Blue" versus Chess Grand Master Gary Kasparov.• Led digital marketing for Wimbledon, U.S. Open, PGA, NHL, and NFL. Awarded AMA Effie.

New York, Ny, Us

Client Partner across a diverse range of flagship client relationships> Drove award winning advertising and integrated marketing campaigns for leading brands.• Epson America – Vice President Management Supervisor: led successful Epson account win and partnered with client to deploy new brand campaign and national retail promotion program.• Johnson & Johnson: Introduced Johnson’s "Healthflow" product, capturing 23% market share in 6 months. Developed bold strategic brand platform for KY Brand. • IBM Corporation: Led global advertising introduction of IBM ThinkPad; one of IBM's most-successful product launches, including advising on IBM's PC retail channel entry.• Coca-Cola Company: Managed Diet Coke’s first program targeting male consumption via NFL Partnership, gaining 98% bottler support resulting in 18% volume increase.• Coca-Cola Company: Managed Diet Coke first program targeting make consumers via NFL sponsorship. Gained 98% bottler support resulting in 18% volume increase. Orchestrated competitive initiatives achieving top awareness. Managed two Super Bowl campaigns, Awarded AMA Gold Effie.

Masters Of Business Administration

Bachelor Of Science Business Administration, Finance And Economics

Executive Certificate, Transformation & Strategic Alignment