Robert Painter Email & Phone Number

Woodcliff Lake, NJ, US

Future-focused marketing consulting and technology services executive leader that helps clients significantly reshape their economic model by engineering modern marketing structures, increasing efficiency and productivity, so clients to redeploy their scarce resources for even deeper competitive innovation, engagement, and brand impact.

Edison, New Jersey, US

• Brillio, A Bain Capital Company. Member of Senior Leadership Team. Responsible for all facets of global brand, marketing, communications, and employee branding strategy, alignment & performance.
• Recruited 70% of newly created Marketing Leadership Team, across US, India, Mexico, Romania
• Reengineered global marketing team structure, business alignment, and financial operations.
• Designed logo and created global brand identity in <45 days for IPO roadshow.
• Launched completely new web site in <60 days, significantly elevated value proposition & portfolio.
• Launched “Recalibrate for New Reality” program to align brand promise with economic conditions.

Teaneck, New Jersey, US

• Member of Executive Leadership Team that achieved Forbes ‘25 Fastest Growing Technology Companies for 10 consecutive years. Increased measured brand value from unranked to $8.7B, top tier.
• Built entrepreneurial global function of 70+ to aggressively position Cognizant for growth.
• Led first Cognizant brand relaunch to position organization against $1.3T digital opportunity.
• Achieved brand strategy alignment with Clients, Executives, Employees, Analysts, and Board.
• Created “Intuition Engineered” campaign platform, to accelerate analytics, AI, and digital experience.
• Established CNBC television partnership, advancing awareness of Cognizant’s Digital Business.

Armonk, New York, NY, US

Member of IBM Global Marketing Board. Led ebusiness marketing programs to redefine IBM’s relevance in the rapidly emerging internet technology era. Accelerated shift to services revenue growth. Managed 200+ global marketing function.Member of senior executive team credited with the successful marketing integration of PWC Consulting acquisition, creating.

Armonk, New York, NY, US

• Built integrated marketing function for Global Services, $40B. IBM's largest and fastest growing unit.
• Led IBM ‘e-business Infrastructure’ marketing program, IBM’s first services-led demand program.
• Gained trusted and collaborative investment support from Hardware & Software business units.
• Expanded association with services infrastructure expertise – deemed a critical growth driver.
• Created ‘e-business on demand’ strategy, an entirely new infrastructure-as-a-service delivery model
• Featured in Wall Street Journal. Recognized by Gartner as new & aggressive market development.

Armonk, New York, NY, US

• Launched “e-business” television campaign to differentiate IBM's position in the hotly contested internet space. AMA Gold Effie for marketing effectiveness and Adweek’s "Campaign of the Year."
• Orchestrated IBM's first cross-enterprise e-business demand generation program in 11 countries. Generated 70K+ responses, 9K+ leads and $175M in new revenue opportunity. AMA Gold Effie.
• Partnered with business unit CMOs to identify unified e-business message architecture and gained agreement to pool media investments representing 50%+ of IBM's total global print media.
• Transformed IBM’s bespoke marketing approach in smaller countries into a single "One Voice" $100M approach supporting 29 emerging growth markets and nearly 20% of total opportunity.

Armonk, New York, NY, US

• Recruited by Client to join a small corporate team challenged to restore IBM brand image and market leadership by redefining IBM's relevance in the rapidly emerging internet technology era.
• Directed $250M+ global television program deployed in 40+ countries. Produced 75+ commercials.
• Managed IBM's global Olympic Top Sponsor global television advertising programs.
• Directed advertising programs for 1998 Nagano Olympic Winter and 1996 Atlanta Summer Games.
• Partnered with International and National Olympic Organizing Committees and Sports Federations.
• Created innovative digital experience for "Deep Blue" versus Chess Grand Master Gary Kasparov.

New York, NY, US

• Client Partner across a diverse range of flagship client relationships> Drove award winning advertising and integrated marketing campaigns for leading brands.
• Epson America – Vice President Management Supervisor: led successful Epson account win and partnered with client to deploy new brand campaign and national retail promotion program.
• Johnson & Johnson: Introduced Johnson’s "Healthflow" product, capturing 23% market share in 6 months. Developed bold strategic brand platform for KY Brand.
• IBM Corporation: Led global advertising introduction of IBM ThinkPad; one of IBM's most-successful product launches, including advising on IBM's PC retail channel entry.
• Coca-Cola Company: Managed Diet Coke’s first program targeting male consumption via NFL Partnership, gaining 98% bottler support resulting in 18% volume increase.
• Coca-Cola Company: Managed Diet Coke first program targeting make consumers via NFL sponsorship. Gained 98% bottler support resulting in 18% volume increase. Orchestrated competitive initiatives achieving top.

Masters Of Business Administration

Bachelor Of Science Business Administration, Finance And Economics

Executive Certificate, Transformation & Strategic Alignment