Robert Burke Email & Phone Number

Responsible for Akkodis' global digital marketing strategy. Leading transformation of the marketing function into a strategic, digital-first performance marketing culture that delivers measurable results and growth for the business. Building a team to guide regional marketing leaders on digital channel strategy and program optimization to drive engagement, candidate engagement, revenue growth, and improve return on marketing investment. Sitecore, Salesforce Pardot Product Owner.

Supported US, Canada, and Mexico as the company completed the billion-dollar acquisition of Akka Technologies and rebranded from Modis to Akkodis.

Dallas, Texas, Us

Miami, Fl, Us

In this role I defined and executed initiatives for sales acceleration and go-to-market strategies by crafting compelling value propositions and highly targeted messaging for our Ameripac region. I directed our marketing and creative support teams to effectively target and engage B2B prospects and customers throughout the buyer's journey.• Responsibilities included demand generation, inside sales, digital marketing, nurture campaigns, event planning, thought leadership strategies, sales enablement, upsell/cross-sell initiatives, proposal support and client success stories. • Built a global, client-centric marketing organization with defined processes for campaign and ROI measurement and optimization with the goal of generating well-qualified leads and cultivating a strong sales pipeline. • Revamped the go-to-market process and created and expanded sales enablement tools and processes, revitalizing lead scoring models and ROI reporting dashboards across channels. • Executed digital marketing programs that generated more than 35% of sales pipeline revenue. • Cultivated the company’s reputation as a thought leader with the development of content marketing strategy and client reference and success story programs.• Led development of the company's first-ever employee value proposition and recruitment marketing messaging which led to Sitel Group being recognized as the 2021 Most Admired Employer Brand by HRO Today.

London, Gb

As head of Marketing at Qualitest, which was founded in Israel, I helped drive branding, strategic messaging, thought leadership, recruitment marketing, employee engagement, and demand generation strategies at the world's largest independent, pure-play quality assurance company. Achievements include:Successfully relaunching and repositioning the Qualitest brand in the marketplace during private equity sales ahead of eventual sale to London-based Bridgepoint. Driving a 32% increase in web traffic while nearly doubling the amount of general inbound inquires; achieving a 29% increase in qualified leads.Building a bridge with our Sales team and setting up processes so that all leads generated are effectively handled (from 35%-45% abandoned to 95% handled in the first day) and tripling TCV pipeline.Accomplishing a 135% increase in LinkedIN followers while establishing our presence on Instagram and expanding our coverage on other critical channels. Launching products into the Qualitools suite, including positioning our AI intellectual property under the Qualisense brand; supported acquisition of Israeli-based Algotrace, a leader in AI and machine learning.Creating the RevGen portal, the company’s first ever repository of Sales & Marketing collateral.Developing recruitment marketing value proposition and messaging "Accelerate Your Impact," and redesigned careers site that helped the business hire more than 1,000+ technologists in one year.Creating closed-loop marketing using UTM tracking methods for analyzing digital campaign ROI; setting up the campaign functionality within Salesforce to track progress by sector, wave, and channel.Establishing a research function to support Sales and M&A efforts.Laying the foundation for account-based marketing and the adoption of Demandbase.

Fort Lauderdale, Fl, Us

+ Joined this 40,000-employee global BPO and call center solutions provider during major private equity turnaround to provide strategic support of global communications and brand management.+ Consolidated CRM systems and launched a new marketing automation platform to establish lead generation, content marketing, and SEO/SEM programs in key industry verticals to drive pipelin+ Led and managed budget for massive re-naming and corporate culture change initiatives involving brand strategy, web and print communications, event planning, marketing and promotions.+ Managed communication strategies for multiple acquisitions, including RMS, CyberCity Teleservices/Interactive Response Technologies, Hardmetrics, and the billion-dollar acquisition of Jabil Aftermarket Services.+ Served as media contact and spokesperson; pitched stories to local, national, and online media; wrote press releases; coordinated print and broadcast interviews; media program resulted in positive coverage in Bloomberg BusinessWeek, Investor’s Business Daily, CNET, CXO, Institutional Investor, BusinessWeek.com, and ComputerWorld. + Led efforts to inoculate against negative industry-wide media coverage, including preparation for Federal and state regulatory inquiries and search engine optimization efforts. + Managed all internal communications efforts, including writing support for newsletters and development of new communication vehicles.+ Named “iQor Champion” by CEO in recognition of lasting contribution to organization.

Saint Petersburg, Fl, Us

Rebranded and relaunched Qeymetrics, a SAAS-based BI and performance management tool owned by iQor that helps customers identify and gather information and helps them take business analytics to new heights. Qeymetrics helps customers streamline all enterprise data into seamless dashboard views as well as discover and track critical KPIs to make smarter decisions faster.

Weston, Ma, Us

* Responsible for enhancing and protecting the reputation and brand of Monster Worldwide and its top executives.* Key accountabilities included management of corporate public relations activities: writing and editing press releases; consulting with key executives on internal and external communications strategies and message development; writing support for CEO and leadership team.* Oversaw execution of communication plans for acquisitions; developed and managed corporate website and intranet; wrote and managed financial communications, including earnings releases and conference calls; developed corporate story that was subsequently woven into front page article in Barron’s.* Achievements include: coordination and publication of monthly Monster Employment Index, helping to establish it as the leading key indicator of online job demand, garnering media coverage in the New York Times, Wall Street Journal, CNBC Europe; development of Monster Index Quarterly Report distributed to key customers and stakeholders.Manager, Internal Communications & Public Relations 5/03 to 8/04Launched monthly global employee e-Newsletter and social responsibility programs; defined and executed Monster’s role as exclusive recruitment portal for volunteers at the New York Republican National Convention, coordinating the Company’s exposure at the Convention.

Fenchurch Street, England, Gb

Implemented communication strategies as part of enterprise-wide change management program.Embedded team brief cascade process, ensuring 5,400 employees received face-to-face briefings from their line management; developed UK-wide communication milestone plan.

Newark, New Jersey, Us

As part of one of the largest demutualizations and IPOs in history, developed pre- and post-IPO business and financial literacy programs.Responsible for content management, writing and editing of award-winning intranet distributed to 12,000 employees.Overhauled sales force communication channels; launched Field Alert intranet portal and Retail Weekly newsletter, resulting in double-digit increase in effectiveness of all communication vehicles; achieved $1.1 million in cost savings.

Albany, Ny, Us

Coordinated all aspects of marketing one of New York’s leading State Senators, including direct mail, media relations, polling, special events, and management of local political campaigns.

2017 Advisory Board Member, Digital Marketing

B.S., Political Science

Education record

Study Abroad