The decision to take the leap and set up my own consulting business in the social media and content space was an easy and difficult one simultaneously. Going out on your own is always a little scary, particularly when you're giving up a position leading digital at a fast growing business that you truly believe in. However I recognised a gap in the market for a no-nonsense specialist that cuts through the red-tape and buzzwords. Businesses are sick and tired of being treated like a pay check, of paying big agencies huge sums to deliver surface-level campaigns that never get to the core DNA of the brand. This is never more evident than in the luxury space, which is where I do a lot of my work - how can an agency who do most of their work for soft drink brands and furniture companies even begin to understand the subtleties of your nuanced product, without chewing through your retainer hours studying it? I've worked across an array of the most respected brands in the world, ranging from fashion businesses to international alcohol brands and retailers, so I'm able to cut through a lot of the legwork and customise a strategy based on any business priority or budget.I'm a big believer in putting the story first. Because in today's crowded digital marketplace, the easiest way to get attention is to tell them a good yarn. Inform them. Entertain them. Dazzle them and tell them a story they won't forget, through whatever channel will best reach them. And if that all seems a little intimidating, give me a call.

Management of social media, content marketing, EDM/CRM, brand & digital marketing for Australia's largest menswear-only retailer.Major projects/wins:- Unsuitable Journey social campaign. Winner of Gold Medal in Global Facebook Awards (1 of 9 brands in the world), Gold Medal in APAC Facebook Awards, and 2 Cannes Silver Lions.- Launch of M.J. Bale's digital magazine 'Manual: Guide to Life, Style & Manly Arts'.- Brownlow Medals AFL activation campaign, in partnership with Crown Group.- Tripled social media community size and increased engagement rates by 500%.- Launch of CRM platform & lifecycle marketing strategy.- Management, strategy & launch of all systems in line within period of significant growth of the business, from 10 retail locations to 52 (in under two years).- Promoted from Content Marketing Manager, 2016.

Content marketing, social media, brand, email, copywriting, internal communications for all 20+ brands in the McWilliam's portfolio.Key projects/wins:- Launch of four new major brand websites.- Winner of 'Best Websites in the Wine Industry" by Wine Communicators of Australia.-Content/Digital needs for launch of direct eCommerce channel, including social, blog, product, email.- Launch of social media channels for all key brands, to 300k+ total community size.- Major content partnerships, including Entertainment Book, OverSixty, CitiBank Dining Club.)- Internal communications guidelines for each brand in the business.- Internal Induction/on-boarding package.- Promoted from Content Manager in 2013, to oversee all communications within the business and brands.

Founder of e-commerce fashion retailer.

Freelance copywriter, social media and content marketing consultant.

Legal research and referencing, court appearance and client consultation. Content and management of fortnightly newsletter for Australian and New Zealand Sports Law Association.